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Vietnam's Consumers

Essay by   •  May 25, 2011  •  Essay  •  292 Words (2 Pages)  •  1,288 Views

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today, the market is opened widely on over the world, the foreign investors always considers the political issues when deciding to venture into foreign marketplace. the barrier that any organization have to face is that if it is a safe market to run a business. therefore, political issues are the first interest to them.

Vietnam's consumers were familiar with images of foreign coffee chains are appearing more and more in major cities, especially in Ho Chi Minh city. Typical chain stores recently Jolly date, illy's and Gloria Jeans has started to build new stores contributing to diversify the color of a war for market intransigence.

Many investors are more interested to know how to get franchise or joint ventures provide some famous brands in Vietnam. For example coffee from Gloria Jeans, from some sources suggests that the price of paper franchise until from 5,000 ranged to 33,000USD and Gloria Jeans store is approximately 300,000 USD. Approach new markets of Gloria Jeans is more open some other brands will be discussed later.

Vibrant market as the consumers and other businesses more than curious about the possibility of an appearance of another. "Ever see Starbuck in Vietnam?". Starbuck has appeared in most neighboring countries like Singapore, China, but it still seems so indifferent to Vietnam. What are the basic criteria of Starbucks decided to expand in a new area?

Only with such criteria are not many Vietnam enterprises achieve the standards. More Starbuck just choose one of three ways business venture (Joint Ventures), self-employed (own operations) and authorization (licensing). The franchise (franchising) is not unrealistic. The control area of business is a privilege that Starbucks never to fall into the hands of others. Perhaps because the lesson was about copyright violations in Vietnam at an alarming rate.

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