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Last update: May 15, 2015
  • Corona Beer Case Study

    Corona Beer Case Study

    Corona Beer Corona made its first appearance in the United States in 1979, and quickly became the fastest growing imported beer in the US. Based in Mexico, Corona was founded in 1925 by Grupo Modelo. They currently brew and distribute 13 different brands of beer with six brands exporting worldwide. Modelo currently operates seven breweries throughout Mexico with one currently being built in Northern Mexico with expected completion second quarter 2011 (Modelo, 2010). Corona is

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    Essay Length: 1,894 Words / 8 Pages
    Submitted: February 19, 2012 Essay by trinasavage
  • Wholefood Market Case Study

    Wholefood Market Case Study

    WHOLE FOOD MARKET in 2010 Overview: Whole Foods Market has long been known as an company with high quality standards, they have healthy growth stats and well designed employment practices but the company has faced recent difficulties as a result of the economic recession, increasing competition, and complications from acquisitions. To revitalize the company from historical decreases since 2008, Whole Foods Market must revise its costs, refocus its expansion strategies, and promote its brand to

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    Essay Length: 691 Words / 3 Pages
    Submitted: February 21, 2012 Essay by people
  • Pfizer Finance Case Study

    Pfizer Finance Case Study

    Pfizer is a publicly traded pharmaceutical corporation trading on the NYSE under symbol PFE. The following is Team Okra's accounting analysis of Pfizer's published "2010 Financial Report." The complete report was obtained from this website: http://www.pfizer.com/files/annualreport/2010/financial/financial2010.pdf The accounting analysis covers the reported capital structure, cash flows, and assets for years 2010 and 2009. In some instances the 2008 values were provided. Capital Structure The preferred and common shares outstanding data is listed on page 54

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    Essay Length: 1,210 Words / 5 Pages
    Submitted: February 21, 2012 Essay by people
  • Enron Collapse Case Study

    Enron Collapse Case Study

    In 1984, Kenneth L. Lay became the Chief Executive Officer of Houston Natural Gas Corporation, a pipeline operator. Soon after he took position, his firm merged with Internorth, another pipeline company. Lay became the CEO of the merged firm, and the name of the firm was changed to Enron. As deregulation of energy became more widespread (Lay influenced the rate of change) the mission of Enron widened to include the trading of energy contracts. Shortly

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    Essay Length: 530 Words / 3 Pages
    Submitted: February 23, 2012 Essay by sammysam
  • Tqm Case Study: Newspaper Focuses on Customer Service

    Tqm Case Study: Newspaper Focuses on Customer Service

    TQM Case Study: Newspaper Focuses on Customer Service Improving customer service was the focus of two projects within the deployment of Total Quality Management in a mid-sized newspaper in India. The projects involved adjusting advertisement deadlines and reducing the number of billing errors. By Niraj Goyal Quality in the Total Quality Management (TQM) method is defined as customer delight. Customers are delighted when their needs are met or exceeded. The needs of the customer are:

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    Essay Length: 1,259 Words / 6 Pages
    Submitted: February 23, 2012 Essay by people
  • Perrier Case Study

    Perrier Case Study

    Lack of information and coordination * In 1990, reputation of Perrier was drop due to the Products contain harmful substances which create a danger of product reputation and let to the collapse of US sales. When Perrier found out bottled water was contaminated with benzene, Perrier was voluntarily recalled its entire inventory in the US due to mistakenly used cleaning fluid on a production line. * However, three days later, Perrier found out 6 months

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    Essay Length: 267 Words / 2 Pages
    Submitted: February 23, 2012 Essay by people
  • Marketing Case Study

    Marketing Case Study

    Case Study: One The case study for chapter four is called Starbucks: Selling Coffee in the Land of Tea. The article begins with stating the year that Starbucks opened its first franchise in China, which was 1999 in Beijing. Over the years, the franchise has grown to have hundreds of locations all around China, including one in the Great Wall. Even with the large growth of Starbucks in China in the past several years, China

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    Essay Length: 1,018 Words / 5 Pages
    Submitted: February 27, 2012 Essay by people
  • Airstar Inc Case Study

    Airstar Inc Case Study

    I think Airstar Inc. should use internal focus in it. Because there is the threat of competition coming from General Electric and Pratt, and backlog of the orders is the lowest in several years. It is chaos which is frustrating the top managers. The company does not have a good organization of its mangers, for instance, people have been working up their own job description, and they all include overlapping responsibilities. They do not have

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    Essay Length: 280 Words / 2 Pages
    Submitted: February 27, 2012 Essay by people
  • Tayib and Rachael Case Study

    Tayib and Rachael Case Study

    Case Study Anita Wright Capella University December 4, 2011 The case of Tayib and Rachael can be considered in terms of the various issues that they are currently experiencing in their relationship. The case text indicates that both of them are working individuals, with Rachael living with her son from the previous relationship. Even though the two of them are adults willing to try to grow and develop a relationship together, they experience barriers in

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    Essay Length: 1,269 Words / 6 Pages
    Submitted: February 27, 2012 Essay by people
  • Walmart Globalization Case Study

    Walmart Globalization Case Study

    An organization's culture is based on internal factors of management (Bateman, 2007). The culture of an organization explains the goals and practices that display the origination through members. An organization needs to focus on the internal functions of management, planning, organizing, leading, and controlling to be successful. It is important for managers and employees to focus on the internal functions of the organization they work for to ensure success and smooth running operations. Walmart is

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    Essay Length: 1,655 Words / 7 Pages
    Submitted: March 1, 2012 Essay by people
  • Case Study: Primark - Challenges in the Supply Chain

    Case Study: Primark - Challenges in the Supply Chain

    Case Study: Primark - Challenges in the Supply Chain. (Case written by P. James) Company Background Primark is rapidly becoming a high street phenomena. "Primark is a retail group in the value sector and operates a total of 181 stores in Ireland (where it trades under the Penneys brand), Spain and the UK. Primark employs in excess of 25,000 people. In GB, in terms of market share, TNS ranks Primark as GB's second largest clothing

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    Essay Length: 430 Words / 2 Pages
    Submitted: March 2, 2012 Essay by speedolight
  • Assessing the Effectiveness of Civil Society Organisations in Checking the Exercise of State Power: the Case Study of Human Rights Consultative Committee (hrcc)

    Assessing the Effectiveness of Civil Society Organisations in Checking the Exercise of State Power: the Case Study of Human Rights Consultative Committee (hrcc)

    ASSESSING THE EFFECTIVENESS OF CIVIL SOCIETY ORGANISATIONS IN CHECKING THE EXERCISE OF STATE POWER: THE CASE STUDY OF HUMAN RIGHTS CONSULTATIVE COMMITTEE (HRCC) INTRODUCTION In the early 1990s numerous observers of African politics celebrated the potential for civil society organizations to play transformative roles in African states. Nowhere was such attention viewed as more important than in those countries where dictators had fallen and novel challenges of democratic deepening and consolidation had emerged (VonnDoepp, 1998:

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    Essay Length: 1,940 Words / 8 Pages
    Submitted: March 6, 2012 Essay by people
  • Digital Economy - the Need for Change (harverd Business Review Case Study)

    Digital Economy - the Need for Change (harverd Business Review Case Study)

    Q: What are DE's competitive advantages? DE's consulting services had the international credibility of the founding executives through their publications. This research firm used to differentiate themselves from their competitors with their profound research skills and its organizational characteristics that they are the research expert. Their unique service offerings are their knowledge archives. And their value proposition is that they are the top of the industry when collecting valuable information and providing the best data

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    Essay Length: 387 Words / 2 Pages
    Submitted: March 7, 2012 Essay by miwachef
  • Levis Case Study

    Levis Case Study

    Analyze and discuss the company's practices/ operations related to the topic. Step 1: Identifying the organization's current mission, goals and strategies Levi's have stated a well mission statement and goal objectives as the direction for their company. Levi Strauss is committed to providing quality, innovation, and responsibility to the retail industry. "People love our clothes and trust our company. We will market and distribute the most widely worn apparel brands. Our products define quality, style,

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    Essay Length: 1,069 Words / 5 Pages
    Submitted: March 8, 2012 Essay by people
  • Nieto and Bode's Affirming Diversity Case Study Analysis

    Nieto and Bode's Affirming Diversity Case Study Analysis

    The Case Study from Nieto and Bode's Affirming Diversity that I would like to get to "know" more deeply is found on page 85 about Linda Howard. Linda is a nineteen year old high school graduate who has overcome many obstacles resulting from her biracial ethnicity, and has graduated as the valedictorian of her senior class. Her father is African American and her mother is European American. Linda lives with her mother, father, older brother

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    Essay Length: 2,804 Words / 12 Pages
    Submitted: March 9, 2012 Essay by people
  • Minumurra Rainforest Case Study

    Minumurra Rainforest Case Study

    Reasons to Protect Minnamurra Rainforest: Heritage wise Minnamurra is home to many tree's that are hundreds of years old however generally speaking Minnamurra does not provide a substation heritage value in order for it to be placed on the national heritage sites list. All national parks are however under constant watch due to their natural heritage value meaning that whilst Minnamurra isn't officially listed it is still appreciated for its age and heritage aspects. The

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    Essay Length: 2,147 Words / 9 Pages
    Submitted: March 9, 2012 Essay by people
  • Case Study Gender and Organisations

    Case Study Gender and Organisations

    Issues arising in the case The car park incident for Dillon is just one of numerous experiences of racial bias in the Fuller Fenton organization. The co-worker commenting on his wife's skin colour to the more serious issue of been removed from the Texas team are evidence of discrimination in the firm. Fuller Fenton is predominantly white and is trying to change people's perception of the firm. The new vision for the firm is one

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    Essay Length: 350 Words / 2 Pages
    Submitted: March 10, 2012 Essay by people
  • Starbucks Case Study

    Starbucks Case Study

    Starbucks is the worlds largest coffee company. Strarbucks operates worldwide initiated in 1971 by Jerry Baldwin, and Gordon Bowker in Seattle, Washington. Starbucks simply does not merely stick to its coffee roots it as well offers caters a number refreshment items with its entertainment division. Starbucks operates 16,868 cafes including 12,700 in the United States, Canada and the UK (Schofield, 2008). Target Market Company success is largely been associated to socialized networking. Starbucks cafes are

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    Essay Length: 1,437 Words / 6 Pages
    Submitted: March 12, 2012 Essay by people
  • V and Y Productions Ltd Case Study

    V and Y Productions Ltd Case Study

    I. BRIEF BACKGROUND V and Y Productions Ltd (VYP) is a UK based independent TV Production Company that produces television programmes in the genres: documentaries, drama series, scripted comedy and general entertainment. It has however been more popularly known for its comedy and entertainment series. Their programmes are being commissioned by a number of TV broadcast companies namely BBC, ITV, Channel 4 and Channel 5. It is founded by Steve Voddil and John Young who

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    Essay Length: 508 Words / 3 Pages
    Submitted: March 13, 2012 Essay by kimpato
  • Netflix Segmentation Case Study

    Netflix Segmentation Case Study

    NETFLIX - STP Segmentation (Art 15/25) Netflix is a company with a global presence. Thanks to the technological advances in internet communications, they are not limited by borders or oceans. Segmentation is appropriate for Netflix because of the vas types of internet users that exist. The world is a diverse place, and everyone does not speak the same language or have the same perspectives on key issues. Furthermore there is a broad range of people

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    Essay Length: 2,427 Words / 10 Pages
    Submitted: March 13, 2012 Essay by people
  • The Indian Textile and Garment Industry - Export Case Study

    The Indian Textile and Garment Industry - Export Case Study

    Abstract This article throws light on the Export performance of the textile and garment industry of India; it probes the different factors which affect the industry, such as government policies, Foreign Exchange rate and economic scenario of the target market i.e. the importers. The article also tries to ascertain the effect of the rising competition from other South East Asian countries such as China, Vietnam and Bangladesh with better technology and lower labor costs on

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    Essay Length: 1,995 Words / 8 Pages
    Submitted: March 13, 2012 Essay by people
  • Sharp Company Case Study

    Sharp Company Case Study

    Sharp has been successful because of the following reasons: * First, Sharp was focused on introducing first-of-the-world products and it was important to maintain the uniqueness of its products, which is consistent with the S-curve rule that says that during the introduction phase of new technologies, uniqueness plays a major role in capturing value. Sharp was able to capture value by following the principles of Akira Saeki of developing products that competitors cannot imitate even

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    Essay Length: 329 Words / 2 Pages
    Submitted: March 14, 2012 Essay by people
  • Jetblue Case Study

    Jetblue Case Study

    JetBlue is a low-cost domestic airline in the United States following a rather interesting combination of 'low-cost and differentiation' as its strategy. It has been one of the fiercest competitors of the long-time ruler of the industry Southwest Airlines. From its inception in 1998, the airline grew to become the 11th largest player in the airline industry in a short span of 6 years. It had been the only other airline apart from Southwest airlines,

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    Essay Length: 384 Words / 2 Pages
    Submitted: March 14, 2012 Essay by people
  • Drypers Case Study - Competitive Position & Swot Analysis

    Drypers Case Study - Competitive Position & Swot Analysis

    Competitive Position & SWOT Analysis Drypers is a very successful company. Drypers would rather spend money on the quality and different features of their product than advertising. They are letting the product speak for itself. Their target market consists of two types of consumers: users and buyers. Their users are infant and children below the age of four. The buyer is mothers ranging from age 18 to 49. The market they are entering slowly increasing

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    Essay Length: 754 Words / 4 Pages
    Submitted: March 15, 2012 Essay by people
  • Mr Washington - Earl Washington Case Study

    Mr Washington - Earl Washington Case Study

    Upon even a superficial examination, the Earl Washington case clearly illustrates numerous fallacies both in critical thinking and judgment. From the initial interview to the moment of release, Throughout Mr. Washington's ordeal he was subjected to biases and misjudgments ranging from the ignorant to the seemingly malicious. His story should be utilized to enlighten both the general population and, more importantly, those within the field, to the serious consequences resulting from a lack of critical

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    Essay Length: 550 Words / 3 Pages
    Submitted: March 15, 2012 Essay by people

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