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908 Elements marketing mix Essays: 551 - 575

Last update: December 3, 2015
  • Report Accounting Shoes Market

    Report Accounting Shoes Market

    1) Introduction of the proposal This report has been requested by a group of potential investors to observe the market trends and the leverage existed in the footwear/shoe industry. This report has been compiled by the potential entrepreneur and submitted on 03/12/2011. The report entails the forecasted financial statements and comprehensive Break-even analysis of proposed business in the footwear industry. 2) Main Section We conducted the survey in the footwear market to know the demand

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    Essay Length: 905 Words / 4 Pages
    Submitted: November 15, 2012 Essay by okkek
  • Analyzing the Failing Economics of International Technology Job Markets for Canadian and American Outsourcing in Is offshore Outsourcing Worth the Loss of Its Jobs?

    Analyzing the Failing Economics of International Technology Job Markets for Canadian and American Outsourcing in Is offshore Outsourcing Worth the Loss of Its Jobs?

    Analyzing the Failing Economics of International Technology Job Markets for Canadian and American Outsourcing in "Is Offshore Outsourcing Worth the loss of Its Jobs?" by Karen Gugliemo Summary: The article "Is Offshore Outsourcing Worth the loss of Its Jobs?" by Karen Gugliemo will divulge the foundations and history of the current economic issue of job outsourcing in Canada and America for the technology job markets. In many ways, the American and Canadian economies and the

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    Essay Length: 1,601 Words / 7 Pages
    Submitted: November 15, 2012 Essay by jkdonlin
  • McDonalds - a Marketing Concept and a Business Philosophy

    McDonalds - a Marketing Concept and a Business Philosophy

    «We do it all for you» A Marketing concept and a business philosophy In 2005, McDonald's celebrated its 50th anniversary. It has long been the largest food-service organization in the world, and its success story is unparalleled in the food-service industry. In 2007, total revenues for McDonald's were $23 billion from 31'000 restaurants (Burger King has 11'283 outlets). McDonald's worldwide sales increased 6.8% in 2007. There were one billion more customers in 2007 than in

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    Essay Length: 1,620 Words / 7 Pages
    Submitted: November 17, 2012 Essay by liloriro
  • Camcorders: Secondary Marketing Research

    Camcorders: Secondary Marketing Research

    Secondary Data Assignment: Camcorders To find the demographics of the customers who purchase Camcorders I used the source Mediamark. With a total of 230,416 of the population through the fall of 2011, 44,096 were projected customers of this product. Majority of customers for camcorders were men. They were 35-44 years old with a post graduate educations had a post graduate education. The top two professions were Professional and Related Occupations and Management, Business, and Financial

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    Essay Length: 787 Words / 4 Pages
    Submitted: November 18, 2012 Essay by CGIII
  • Marketing Case

    Marketing Case

    Situational Analysis 1) Product positioning:- A DMK shoe design is not so trendy and fashionable. All the shoes are almost looks like same only. In a current market, ladies prefer to have a fashionable shoes which helps them to look good, if they look good they feels good. So, they should provide different kinds of shoes for different generations. 2) Target market:- Your target customers are those who are mostly liked to buy from you.

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    Essay Length: 291 Words / 2 Pages
    Submitted: November 18, 2012 Essay by samarjeet
  • Destep - Market for Expensive Audio Equipment

    Destep - Market for Expensive Audio Equipment

    External analysis (market for expensive audio equipment) DESTEP analysis Demographic factors As you know the U.S. has been in a recession for the past 4 years now and is still struggling to get fully out of it as we speak. This recession in the U.S. did not only affect the U.S. but made a global impact. During this recession many companies filed for bankruptcy and therefore had to lay off their employees. In other words,

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    Essay Length: 505 Words / 3 Pages
    Submitted: November 21, 2012 Essay by dabbevdbrand
  • Marketing Management

    Marketing Management

    CASE ANALYSIS INSTRUCTIONS While reading and analyzing the cases please follow the instructions listed below: 1. Do not look for any solutions in the case or any outcomes from the case, cases are basis of class discussions meant to help understand the topic or context better 2. Read the case at least 4-5 times before you actually start analyzing the case 3. After having read the case 4-5 times start putting partitions to the case

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    Essay Length: 281 Words / 2 Pages
    Submitted: November 23, 2012 Essay by amar33004
  • Finance Markets

    Finance Markets

    Introduction & Background The condition and volatility of Global Financial Markets have powerful implications on domestic markets across the world. Markets are constantly changing and especially recently global markets have been highly volatile, ever since the Global Financial Crises in 2008. This report sets out to reflect on the current state of the global economy and how that implicates on the Australian Domestic Market. Through analysis of newspaper articles from the Australian Financial Reviews over

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    Essay Length: 4,719 Words / 19 Pages
    Submitted: November 23, 2012 Essay by zoes
  • Job Market

    Job Market

    In today's society, specifically in the job market, an individual will need some sort of education, most often Associate, Bachelor's, or Master Degrees, in order to enter the job market and get a job. Continuing my education to obtain my Bachelor's degree and get a great job has been a challenging experience for me, but also a goal I have set out for myself to achieve. I decided to go back to school because I

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    Essay Length: 941 Words / 4 Pages
    Submitted: November 23, 2012 Essay by nikita86
  • The Marketing Plan for Nokia in North America

    The Marketing Plan for Nokia in North America

    Marketing Plan Executive Summary This marketing plan focuses on the smartphone market in North America. It is based on an experiential image branding approach intended to generate awareness, long-lasting customer relationship, and brand loyalty comparable to that of competitors in North America. Currently, Nokia is the market leader in the global mobile industry, with great success excluding North America. The reason for that includes increased competition with Apple and Samsung, out-of-date Symbian OS, low brand

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    Essay Length: 2,842 Words / 12 Pages
    Submitted: November 25, 2012 Essay by yusheng0916
  • Fiji Water - Expansion into Austrtalian and Uk Market

    Fiji Water - Expansion into Austrtalian and Uk Market

    CASE SUMMARY FIJI WATER, THE COMPANY The company was founded in the early nineties by David Gilmour, who developed the concept to bottle Fiji natural artesian water which is claimed to be of purest quality and of distinct taste, and to market it internationally as a unique and exotic product. There has been a growing trend in consumption of bottle water in US market since 1997 as more people are becoming health conscious. The company

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    Essay Length: 1,880 Words / 8 Pages
    Submitted: November 25, 2012 Essay by allen.lin890705
  • Marketing Paper

    Marketing Paper

    Weekly Reflection In week three Team C learning topics included a market strategy that focused on product and price. In reviewing product and price it became clear that a relationship exists between the two and they impact market strategies. Product life is a factor that can also impact market strategy. The reason for this is technology changes. Because technology changes so often product life cycles are getting shorter. Team C realizes that it may be

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    Essay Length: 740 Words / 3 Pages
    Submitted: November 26, 2012 Essay by amandakulani
  • Sony Marketing Plan

    Sony Marketing Plan

    Our prime objective on this marketing plan project is to develop new SONY Smartphones in the current market to suit the consumers' preferences. The first part of this marketing is about analysis of current Smartphones market situation. We conduct analysis on SONY, customer, competitive market, external market environmental, and SWOT analysis. SONY has many ranges of Smartphone, such as Xeperia and each product have its own target market. Besides, we found out that the percentage

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    Essay Length: 278 Words / 2 Pages
    Submitted: November 26, 2012 Essay by keyneshan
  • Marketing Research Methods in Sas

    Marketing Research Methods in Sas

    Theoretical Modeling in Marketing Author(s): K. Sridhar MoorthySource: The Journal of Marketing, Vol. 57, No. 2 (Apr., 1993), pp. 92-106Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/1252029Accessed: 23/08/2010 18:39Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available athttp://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unlessyou have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles,

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    Essay Length: 8,530 Words / 35 Pages
    Submitted: November 27, 2012 Essay by mahdialown
  • Market Analysis--High Potential (kristie)

    Market Analysis--High Potential (kristie)

    Market Analysis--High Potential (Kristie) Now that the current market analysis has been performed it's important to analyze the high potential market for generic pharmaceutical manufacturing. As described by IBIS, brand-name manufactures faced a significant patent cliff beginning in 2011. In 2012 and beyond, several blockbuster-branded drug patents are expiring (exhibit). This provides a huge opportunity for the generics market, but also a very competitive market for the next several years. A downside of this patent

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    Essay Length: 946 Words / 4 Pages
    Submitted: November 27, 2012 Essay by 927625
  • Marketing Research

    Marketing Research

    Marketing Research Marketing research brings together consumers and the public to the marketer through information. The information is used to identify marketing opportunities and issues as well as evaluate marketing actions. With marketing research there comes a number of important decisions about potential opportunities, targeting the right marketing selection, planning marketing programs, performance and control. Marketing research helps marketers link together marketing aspects in the environment and the consumers, it helps eliminate some uncertainty with

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    Essay Length: 709 Words / 3 Pages
    Submitted: November 27, 2012 Essay by jwilks92
  • The Market and Commodification in Smith and Marx

    The Market and Commodification in Smith and Marx

    Both Smith and Marx were primarily concerned with the structure and effects of what we now call market capitalism, the economic system based on free trade, competition and the division of labour. They are usually thought of as holding diametrically opposing views. Smith saw the market as a self-regulating system of exchange, whose "invisible hand" ensured the most efficient allocation of resources and the optimum wellbeing of society. Marx considered the market to be an

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    Essay Length: 2,479 Words / 10 Pages
    Submitted: November 28, 2012 Essay by celir
  • Defining Marketing

    Defining Marketing

    Defining Marketing Paper Marketing is a very complex subject. In fact, this term has various definitions available for it. However, this assignment is designed to enhance a student's understanding of what the term Marketing stands for. In this assignment, students are asked to prepare a brief summary explaining at least three definitions on Marketing and in turn give their own description of how they perceive or define Marketing. In this summery, students are asked to

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    Essay Length: 1,187 Words / 5 Pages
    Submitted: December 2, 2012 Essay by willie
  • Advertising Core Elements

    Advertising Core Elements

    When creating promotional strategies you should think of its many facets. A promotional strategy cannot live on only a few components. It must live on most if not all, including advertising, sales promotion, publicity, personal selling, and direct marketing. Each of these factors plays a key role in positioning the seller into an area where consumers are more than willing to buy their products. Looking at these components and how they are used in certain

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    Essay Length: 1,028 Words / 5 Pages
    Submitted: December 4, 2012 Essay by vickobe
  • Marketing Gaming Industry

    Marketing Gaming Industry

    During recession people were forced to make changes in their day to day activities and to their lifestyles. Those changes are related not only to jobs and careers but also to leisure and entertainment. Gaming industry is one of the best examples of how people changed their habits and lifestyle. Psychographic analysis of consumer lifestyle helps to divide the market into segments. Reaching the 90's, no one expected that the game's world will affect people's

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    Essay Length: 789 Words / 4 Pages
    Submitted: December 4, 2012 Essay by lolipop
  • Marketing Plan

    Marketing Plan

    All statistic data is categorized and can be classified as in two general types; quantitative and qualitative. Quantitative data is measured on a naturally occurring numerical scale (McClave, Chapter 1, 2011). Quantitative data can be classified as either interval or ratio data. An example of quantitative data is housing market and the percentage of foreclosures in each state. Qualitative data is opposite of quantitative data this is because qualitative data cannot be measured on a

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    Essay Length: 418 Words / 2 Pages
    Submitted: December 7, 2012 Essay by garciatj
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Marketing Research Marketing is the process of communicating the cost of a product or service to consumers. Marketing communication allows the organization to function by maintaining customer relationships while delivering value to customers that benefits both the company and its stakeholders. This paper will explain the importance that marketing research has on Kudler Fine Foods. Kudler sells pastries, baking products, fresh produce, fresh seafood, meat, packaged food, condiments, cheese, dairy, and wine. Before said products

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    Essay Length: 1,130 Words / 5 Pages
    Submitted: December 8, 2012 Essay by jessej5969
  • Volkswagen in China, Marketing Assignment

    Volkswagen in China, Marketing Assignment

    1.0. Introduction. Marketing nowadays is the essential element of successful organizations (Kotler, 1999). And of course all products that are produced by companies are made to be sold and provide the profit for producers in this light marketing is the most important tool because it effects profitability and sales dramatically and provide the healthy turnover for the company. According to Kotler marketing is "the process that satisfies needs and wants through an exchange process" (1999).

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    Essay Length: 3,751 Words / 16 Pages
    Submitted: December 9, 2012 Essay by ZaraJazz
  • Mortgage Market and Its Effect on Bad Debt in Vietnam

    Mortgage Market and Its Effect on Bad Debt in Vietnam

    In August 2012, central bank governor Nguyen Van Binh admitted that bad debt in the banking system was around 10 %. On September 28th, Moody's downgraded Vietnam's sovereign credit rating because of bad debts. Within 10% bad debt reported there are 60% is bad debt from mortgages. On this paper, I will focus attention on business ethics in the perspective of bad debts which are come in from mortgage market through two particular cases in

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    Essay Length: 287 Words / 2 Pages
    Submitted: December 10, 2012 Essay by lnn303
  • Foundation of Knowledge - a Critical Review: Marketing Intelligence & Planning

    Foundation of Knowledge - a Critical Review: Marketing Intelligence & Planning

    FOUNDATION OF KNOWLEDGE A CRITICAL REVIEW: MARKETING INTELLIGENCE & PLANNING OMER MASTOOR 109016807 MSc. MARKETING (Word Count: 985) The article, Marketing Intelligence and Planning by Jie Liu focus on International students coming to the United Kingdom from various parts of the world and the numerous restraints they face mainly due to their lack of knowledge, experience and understanding of the subject. The article main emphasis is on the following aspects; 1. What mainly motivates the

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    Essay Length: 1,040 Words / 5 Pages
    Submitted: December 11, 2012 Essay by omarmastoor