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Last update: August 2, 2015
  • E-Business

    E-Business

    e-business World has become a global village and this is due to prompt, easy and accessible communication. Telecom segment has changed the shape of communication everywhere and this is a hot issue in Pakistan now a days. Telecom sector has emerged as a fast growing industry during past few years and now Pakistan is promising as one of the most progressive country where the number of mobile phone subscribers has reached 40 million. For the

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    Essay Length: 529 Words / 3 Pages
    Submitted: August 12, 2011 Essay by people
  • Nescafe Coffee Case Study

    Nescafe Coffee Case Study

    The origins of NESCAFÉ harks back to the year 1930, when Brazil had a substantial surplus of coffee, and needed help preserving it. Upon the request of the Brazilian government, Nestlé began abrewin'! With the simple idea of adding water to make a delicious cup of coffee, an entire coffee history was born. very cup of coffee has a rich and flavourful back-story. Let us take you to the equatorial region, where you can discover

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    Essay Length: 387 Words / 2 Pages
    Submitted: August 13, 2011 Essay by people
  • Why Get a Business Degree? - Reasons to Become a Business Major

    Why Get a Business Degree? - Reasons to Become a Business Major

    Reasons to Become a Business Major Why Get a Business Degree? By Karen Schweitzer, About.com Guide See More About: * business specializations * top paying business majors * undergrad business schools Sponsored Links International Business MAM.A. in 4 concentrations: Creative Industry, Healthcare Business etc.www.frankfurt-school.de Master International BusinessDevelop your International Career. Get UK Business Masters Degree.www.RGU.ac.uk/ABS Franchise OpportunityAttirance Cosmetics Franchise Become Your Own Boss!Attirance.com Business School Ads * Small Business * Business Management * Business Degree

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    Essay Length: 772 Words / 4 Pages
    Submitted: August 13, 2011 Essay by people
  • Business Overseas - Essential to Do Homework

    Business Overseas - Essential to Do Homework

    i m a student Gather intelligence. Before conducting business overseas, it's essential to do your homework. A few spy tips can't hurt, either. The Central Intelligence Agency -- yes, that Central Intelligence Agency -- has already gathered extensive facts on the people, history, government, economy, geography, communications and transportation systems of more than 260 countries. You can access this data through the CIA's World Factbook which is available online free of charge. You'll find additional

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    Essay Length: 519 Words / 3 Pages
    Submitted: August 13, 2011 Essay by people
  • A Case Study in Nescafe Market Segmentation

    A Case Study in Nescafe Market Segmentation

    A Case Study in Nescafe Market Segmentation 1. Profile of the company Nestle Philippines is a robust and stable organization, proud of its role in bringing the best food throughout the Filipino consumers' lives. It produces and markets products under some of the country's well-known brands: Nescafe, Nido, Nestea, Milo, Maggi, and Bear Brand. Its product range includes coffee, milk, infant nutrition, infant food, beverage, non-dairy creamer, food, ice cream and chilled dairy, breakfast cereals

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    Essay Length: 1,887 Words / 8 Pages
    Submitted: August 13, 2011 Essay by people
  • Case 13.2: The Downfall of Uptown

    Case 13.2: The Downfall of Uptown

    Case 13.2: The Downfall of Uptown Question 01: What Consumer trends determined Reynolds' marketing strategy for Uptown cigarettes? Answer: Reynolds Tobacco Company used the basic marketing strategy which is to define target market and develop a marketing mix for it. They selected Blacks as the target market because, Blacks smoke in greater numbers than other population segments. Reynolds identified that, 34% of the Blacks smoke, compared to 28.8% of Whites and 29.1% of the total

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    Essay Length: 327 Words / 2 Pages
    Submitted: August 13, 2011 Essay by people
  • How Human Resource Capabilities Affect the Organisations' Performance? the Case of Electronic Industry in the Uk

    How Human Resource Capabilities Affect the Organisations' Performance? the Case of Electronic Industry in the Uk

    HOW HUMAN RESOURCE CAPABILITIES AFFECT THE ORGANISATIONS' PERFORMANCE? THE CASE OF ELECTRONIC INDUSTRY IN THE UK Azhdar Karami School for Business and Regional Development, University of Wales, Bangor, UK a.karami@bangor.ac.uk Session H-2 Abstract The impact of the Human Resource (HR) capability on the firm's performance and its involvement in developing business strategies are becoming increasingly important particularly in high tech Small and Medium-sized Enterprises (SMEs). Not surprisingly, the main debate in HRM, particularly in SMEs,

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    Essay Length: 7,203 Words / 29 Pages
    Submitted: August 13, 2011 Essay by people
  • To Propose, Plan and Present a Complete Outline of an Effective Business Plan Developed by a Young Entrepreneur to Raise Capital for a Proposed Venture.

    To Propose, Plan and Present a Complete Outline of an Effective Business Plan Developed by a Young Entrepreneur to Raise Capital for a Proposed Venture.

    BUSINESS PLAN ELEGANT CRYSTAL SDN. BHD. CONTENTS I.0 EXECUTIVE SUMMARY 2.0 THE NATURE OF ECSB BUSINESS 2.1 Position to Date 2.2 Mission Statement 2.3 Short-term Objectives 2.4 Long-term Objectives 2.5 Key Personnel 2.6 Legal Structure 2.7 Professional Advisers 3.0 PRODUCTS AND SERVICES 3.1 How We Operate 3.2 SNSB's Unique Selling Matrix 3.3 Sales Materials and Special Offers 3.4 Retailing and Supplying 4.0 THE MARKET AND THE COMPETITION 4.1 Our Target Market 4.2 Market Positioning 4.3

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    Essay Length: 5,457 Words / 22 Pages
    Submitted: August 13, 2011 Essay by Normahibrahim
  • Ikea Case Study

    Ikea Case Study

    Organization's History: IKEA is a private company which controlled by INGKA Holding B.V. which is a Dutch corporation. It started its business of home products' design and sell ready-to-assemble furniture in Sweden. Its products cover every part of the home that it hopes as long as people need furniture, they will think of IKEA at first. IKEA get many awards. From 2006, IKEA has been named to business Week's List of the Best Global Brands

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    Essay Length: 5,642 Words / 23 Pages
    Submitted: August 13, 2011 Essay by people
  • Business Development Strategy

    Business Development Strategy

    Introduction Business development strategy plays a major role in ensuring the long-term health of the company, as is determines the opportunities for and the execution of entry into new markets (including both geographic and product-based markets.) One example of an international company undergoing significant current business development, particularly internationally, is that of Tesco Plc, a United Kingdom based supermarket chain that has in recent decades expanded into the European, North American, and Asian markets with

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    Essay Length: 261 Words / 2 Pages
    Submitted: August 14, 2011 Essay by people
  • Woody 2000 - Project Management Case Study

    Woody 2000 - Project Management Case Study

    Background The Custom Woodworking Company is a small-to-medium sized custom furniture and cabinet making company, with head-office and a spacious plant site at Industrial Estates, Someplace, BC. Its Chairman and Chief Executive Officer is Ron Carpenter now in his late-sixties. His wife Mrs. Emelia Carpenter, being an aggressive business woman and somewhat younger than her husband, now effectively runs the company. Ron Carpenter is affectionately known to all as "Woody" and so the company is

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    Essay Length: 1,805 Words / 8 Pages
    Submitted: August 14, 2011 Essay by people
  • Biltmore Estate Presents: The Business of Family Business

    Biltmore Estate Presents: The Business of Family Business

    Biltmore Estate Presents: The Business of Family Business Think running a family business is challenging? How about owning and operating an 8,000-acre property with a 250-room château, a winery, and a hotel in addition to licensing branded products on the side? That's what William A.V. Cecil, Jr. and his sister Diana Cecil Pickering oversee every day. The business is Biltmore Estate in Asheville, North Carolina, and it's the legacy of their great-grandfather, George W. Vanderbilt.

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    Essay Length: 915 Words / 4 Pages
    Submitted: August 14, 2011 Essay by people
  • Goods and Service Tax in India - Working, Benefits, Challenges and Impact on Business

    Goods and Service Tax in India - Working, Benefits, Challenges and Impact on Business

    What is GST? Goods and Service Tax is a tax on goods and services, which is levied at each point of sale or provision of service, in which at the time of sale of goods or providing the services the seller or service provider can claim the input credit of tax which he has paid while purchasing the goods or procuring the service. The system is developed in such a way that it avoids the

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    Essay Length: 1,453 Words / 6 Pages
    Submitted: August 14, 2011 Essay by people
  • Course Project - Project Manager Situational Case Study

    Course Project - Project Manager Situational Case Study

    Assume you are the project manager for a new business venture. This venture will require financing, but once completed, will generate revenue and, eventually, a profit over cost. For CP-1, you are to write a Project Proposal with enough detail to convince investors to finance your idea. This Project Proposal will require detailed cost and revenue estimates and a credible schedule to win investor support. Select a venture of personal interest. Read the Proposal Requirements

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    Essay Length: 873 Words / 4 Pages
    Submitted: August 14, 2011 Essay by people
  • Business Ethical Statement Review - Ima Statement of Ethical Professional Practice

    Business Ethical Statement Review - Ima Statement of Ethical Professional Practice

    Review the IMA Statement of Ethical Professional Practice. Does business interaction in the global market conflict with these ethical standards? Consider outsourcing, sustainability, and social responsibility. Is it possible to remain competitive in a global market and remain true to these ethical standards? Please formulate a 300 word minimum essay exploring this issue. Research and site the business practices of at least two companies that function on at least two continents. IMA's ethical professional practices

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    Essay Length: 703 Words / 3 Pages
    Submitted: August 14, 2011 Essay by saritha77
  • Ethel's Chocolate Lounges Case Study

    Ethel's Chocolate Lounges Case Study

    Ethel's Chocolate Lounges Case Study Describe the type of consumer buying decision that best describes the choice to indulge at Ethel's. The type of consumer buying decision that best describes the choice to indulge at Ethel's Chocolate Lounge is limited decision making. This type of decision making requires low level involvement. There are five factors that determine the level of involvement. The first is previous experience with the product. Most consumers have some previous experience

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    Essay Length: 759 Words / 4 Pages
    Submitted: August 14, 2011 Essay by people
  • Tesco Case Study - Recruitment and Selection

    Tesco Case Study - Recruitment and Selection

    ASSIGNMENT TESCO RECRUITMENT AND SELECTION EVERY LITTLE HELPS QUESTIONAIRE Q: Define the terms recruitment and selection. How do these processes enable an organisation like Tesco to get the right people to fill its posts? Ans: As for any organization recruitment and selection is a main process which needs a strategic approach that allows the company to make the best out of this process. Recruitment In general Recruitment is the process of identifying that the organization

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    Essay Length: 1,269 Words / 6 Pages
    Submitted: August 14, 2011 Essay by people
  • Google Case Study

    Google Case Study

    Despite the history of Google is not very long, it is already the dominant company in the market of internet search engines and other online services. However, competition in this industry is keen. As we know, Google has numerous competitors including Yahoo! and Microsoft. Therefore, this report is writing for two objectives. The first one is to analyze forces most likely to bring about major change to the search industry within the next three to

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    Essay Length: 954 Words / 4 Pages
    Submitted: August 14, 2011 Essay by people
  • Case Study About the Coca-Cola Company

    Case Study About the Coca-Cola Company

    case study about the coca-cola company. The Coca-Cola Company introduced Diet Coke in 1982. This was the first extension of the Coca-Cola and Coke trademarks. In two years' time, Diet Coke was the top-selling diet soft drink in the world. Today, Coca-Cola produces nearly 450 brands in more than 200 countries and rates as one of the most recognizable trademarks in the world. The trademark "Coca-Cola" was registered in the US Patent Office on January

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    Essay Length: 269 Words / 2 Pages
    Submitted: August 14, 2011 Essay by people
  • Smart Fridge Business Plan

    Smart Fridge Business Plan

    Business Plan Michael Eoloff, Julia Egasti, Jen Krall, Kristie Kosobucki What is it?? y A luxury refrigerator that will be marketed to the high-end audience y Aimed at those individuals who are interested in: y Easing the cooking and shopping process for their family y Contains all of the typical refrigerator features, twist y Built-in PC y Will be connected to the internet/home network y RFID tag reader y Categorize all contents Features y Built-in

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    Essay Length: 491 Words / 2 Pages
    Submitted: August 15, 2011 Essay by people
  • International Marketing - Vodafone

    International Marketing - Vodafone

    Course Work M15CBS International Marketing Coventry School of Business Coventry University Coventry |Student Name |Nishank Bhardwaj | |Student ID |1799244 | |Course |MBA | Index Introduction Corporate Social Responsibilities Vodafone Group International Marketing Behavior Michael Porters Generic Strategy Ansoff Matrix SWOT Conclusion Reference Introduction: Vodafone is the biggest telecom company around the globe, who is serving the customers in Middle East, Asia, Europe and United States, with the company joint ventures, partnership, undertaking and speculation.

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    Essay Length: 3,276 Words / 14 Pages
    Submitted: August 15, 2011 Essay by people
  • Michael Dell - the Ceo of Dell Computer Corporation

    Michael Dell - the Ceo of Dell Computer Corporation

    Michael Dell--the CEO of Dell computer corporation 1. Introduction Michael Dell is the founder and CEO of Dell computer corporation that is the world's largest direct computer company. He is also the youngest person ever to head a Fortune 500 firm. And he is the longest-serving CEO in the computer industry. Michael Dell is clearly a genius in the computer world and business field. At age 13, he got a knack for taking apart the

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    Essay Length: 695 Words / 3 Pages
    Submitted: August 15, 2011 Essay by people
  • Types of Businesses

    Types of Businesses

    The various forms of organization are established by state law. There are a wide variety of business organizations recognized by the states. For example, a popular form of organization is the Limited Liability Company (LLC). The LLC is a state designation. At the federal level, an LLC is taxed as a partnership. If the LLC so chooses, it can be taxed as a corporation at the federal level. While there are a variety of designations

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    Essay Length: 406 Words / 2 Pages
    Submitted: August 15, 2011 Essay by people
  • Rosa Case

    Rosa Case

    In the beginning of the story we start at a flashback in the holocaust, the main characters (Rosa who is the eldest, Stella second eldest, and Magda a baby) were walking down a path to a camp. Rosa is starving while Magda tries breast feed, but because Rosa is malnourished Magda can't drink anything. They continue down the path and Rosa starts thinking about Magda's shawl and how to prevent her safe from camps.She describes

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    Essay Length: 265 Words / 2 Pages
    Submitted: August 15, 2011 Essay by people
  • Business Ethics

    Business Ethics

    SUB : BUSINESS ETHICS N. B. 1) Attempt any Four Cases 2) All cases carries equal marks. No : 1 PUBLIUS Although many people believe that the World Wide Web is anonymous and secure from censorship, the reality is very different. Governments, law courts, and other officials who want to censor, examine, or trace a file of materials on the Web need merely go to the server (the online computer) where they think the file

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    Essay Length: 6,591 Words / 27 Pages
    Submitted: August 15, 2011 Essay by banskt