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Nescafe Coffee Case Study

Essay by   •  August 13, 2011  •  Case Study  •  387 Words (2 Pages)  •  1,808 Views

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The origins of NESCAFÉ harks back to the year 1930, when Brazil had a substantial surplus of coffee, and needed help preserving it. Upon the request of the Brazilian government, Nestlé began abrewin'! With the simple idea of adding water to make a delicious cup of coffee, an entire coffee history was born.

very cup of coffee has a rich and flavourful back-story. Let us take you to the equatorial region, where you can discover the complex journey of a simple coffee bean.

Coffee beans need to be roasted to get that much loved bitter flavor. The darker the roast, the more bitter the taste.

Legends would have it that it was an Ethiopian goatherd who discovered coffee in the 3rd century AD. Discover how legend becomes history here.

Coffee is naturally rich in antioxidants. Antioxidants fight free radicals in the body which may help delay the early signs of aging.

Did you know that the word "coffee" originates from "kaweh," an Arabic word for strength or vigour? Click here for more coffee trivia and factoids you can exchange with your friends over your next cup.


This Euromonitor market report provides market trend and market growth analysis of the Coffee industry in Philippines. With this market report, you'll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Coffee in Philippines market research report includes:

Analysis of key supply-side and demand trends

Detailed segmentation of international and local products

Historic volumes and values, company and brand market shares

Five year forecasts of market trends and market growth

Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Coffee in Philippines?

What are the major brands in Philippines?

How significant is vending in coffee distribution?

How does the increasing nuber of speciality coffee shops impact retail sales of coffee?

What are the future prospects for instant 2-in-1 coffee, 3-in-1 coffee and 4-in-1 coffee?

How are coffee pods performing in Philippines?



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