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Last update: January 6, 2016
  • Marketing Management

    Marketing Management

    CASE ANALYSIS INSTRUCTIONS While reading and analyzing the cases please follow the instructions listed below: 1. Do not look for any solutions in the case or any outcomes from the case, cases are basis of class discussions meant to help understand the topic or context better 2. Read the case at least 4-5 times before you actually start analyzing the case 3. After having read the case 4-5 times start putting partitions to the case

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    Essay Length: 281 Words / 2 Pages
    Submitted: November 23, 2012 Essay by amar33004
  • Finance Markets

    Finance Markets

    Introduction & Background The condition and volatility of Global Financial Markets have powerful implications on domestic markets across the world. Markets are constantly changing and especially recently global markets have been highly volatile, ever since the Global Financial Crises in 2008. This report sets out to reflect on the current state of the global economy and how that implicates on the Australian Domestic Market. Through analysis of newspaper articles from the Australian Financial Reviews over

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    Essay Length: 4,719 Words / 19 Pages
    Submitted: November 23, 2012 Essay by zoes
  • Job Market

    Job Market

    In today's society, specifically in the job market, an individual will need some sort of education, most often Associate, Bachelor's, or Master Degrees, in order to enter the job market and get a job. Continuing my education to obtain my Bachelor's degree and get a great job has been a challenging experience for me, but also a goal I have set out for myself to achieve. I decided to go back to school because I

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    Essay Length: 941 Words / 4 Pages
    Submitted: November 23, 2012 Essay by nikita86
  • The Marketing Plan for Nokia in North America

    The Marketing Plan for Nokia in North America

    Marketing Plan Executive Summary This marketing plan focuses on the smartphone market in North America. It is based on an experiential image branding approach intended to generate awareness, long-lasting customer relationship, and brand loyalty comparable to that of competitors in North America. Currently, Nokia is the market leader in the global mobile industry, with great success excluding North America. The reason for that includes increased competition with Apple and Samsung, out-of-date Symbian OS, low brand

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    Essay Length: 2,842 Words / 12 Pages
    Submitted: November 25, 2012 Essay by yusheng0916
  • Fiji Water - Expansion into Austrtalian and Uk Market

    Fiji Water - Expansion into Austrtalian and Uk Market

    CASE SUMMARY FIJI WATER, THE COMPANY The company was founded in the early nineties by David Gilmour, who developed the concept to bottle Fiji natural artesian water which is claimed to be of purest quality and of distinct taste, and to market it internationally as a unique and exotic product. There has been a growing trend in consumption of bottle water in US market since 1997 as more people are becoming health conscious. The company

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    Essay Length: 1,880 Words / 8 Pages
    Submitted: November 25, 2012 Essay by allen.lin890705
  • Marketing Mix of Procter and Gamble

    Marketing Mix of Procter and Gamble

    2. Marketing Mix of Procter and Gamble and its current marketing impact According to J McCarthy (1996), Marketing Mix refers to the variables that a company or an organization can use to influence the brand's sale or market share. For attracting/retaining customers and for prolonged sales every company has to concentrate on four basic variables, which comprise the Marketing Mix of a company. These variables are: Product, Promotion, Price and Place. Let's take a look

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    Essay Length: 709 Words / 3 Pages
    Submitted: November 25, 2012 Essay by surosh
  • Marketing Paper

    Marketing Paper

    Weekly Reflection In week three Team C learning topics included a market strategy that focused on product and price. In reviewing product and price it became clear that a relationship exists between the two and they impact market strategies. Product life is a factor that can also impact market strategy. The reason for this is technology changes. Because technology changes so often product life cycles are getting shorter. Team C realizes that it may be

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    Essay Length: 740 Words / 3 Pages
    Submitted: November 26, 2012 Essay by amandakulani
  • Jean Baudrillard Article "operational Whitewash"

    Jean Baudrillard Article "operational Whitewash"

    In Jean Baudrillard article "Operational Whitewash" it talks about how people in today's society want to view things as good not bad or pretty not ugly. Operational whitewash has somewhat of the same concept as totalitarianism. Totalitarianism is the concept that all evil should be wiped out so there will be a perfect world. Operational whitewash wants people to use technology to help us in our daily lives, but the job of technology is to

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    Essay Length: 220 Words / 1 Pages
    Submitted: November 26, 2012 Essay by 2gbaske
  • Sony Marketing Plan

    Sony Marketing Plan

    Our prime objective on this marketing plan project is to develop new SONY Smartphones in the current market to suit the consumers' preferences. The first part of this marketing is about analysis of current Smartphones market situation. We conduct analysis on SONY, customer, competitive market, external market environmental, and SWOT analysis. SONY has many ranges of Smartphone, such as Xeperia and each product have its own target market. Besides, we found out that the percentage

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    Essay Length: 278 Words / 2 Pages
    Submitted: November 26, 2012 Essay by keyneshan
  • Marketing Research Methods in Sas

    Marketing Research Methods in Sas

    Theoretical Modeling in Marketing Author(s): K. Sridhar MoorthySource: The Journal of Marketing, Vol. 57, No. 2 (Apr., 1993), pp. 92-106Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/1252029Accessed: 23/08/2010 18:39Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available athttp://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unlessyou have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles,

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    Essay Length: 8,530 Words / 35 Pages
    Submitted: November 27, 2012 Essay by mahdialown
  • Market Analysis--High Potential (kristie)

    Market Analysis--High Potential (kristie)

    Market Analysis--High Potential (Kristie) Now that the current market analysis has been performed it's important to analyze the high potential market for generic pharmaceutical manufacturing. As described by IBIS, brand-name manufactures faced a significant patent cliff beginning in 2011. In 2012 and beyond, several blockbuster-branded drug patents are expiring (exhibit). This provides a huge opportunity for the generics market, but also a very competitive market for the next several years. A downside of this patent

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    Essay Length: 946 Words / 4 Pages
    Submitted: November 27, 2012 Essay by 927625
  • Marketing Research

    Marketing Research

    Marketing Research Marketing research brings together consumers and the public to the marketer through information. The information is used to identify marketing opportunities and issues as well as evaluate marketing actions. With marketing research there comes a number of important decisions about potential opportunities, targeting the right marketing selection, planning marketing programs, performance and control. Marketing research helps marketers link together marketing aspects in the environment and the consumers, it helps eliminate some uncertainty with

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    Essay Length: 709 Words / 3 Pages
    Submitted: November 27, 2012 Essay by jwilks92
  • The Market and Commodification in Smith and Marx

    The Market and Commodification in Smith and Marx

    Both Smith and Marx were primarily concerned with the structure and effects of what we now call market capitalism, the economic system based on free trade, competition and the division of labour. They are usually thought of as holding diametrically opposing views. Smith saw the market as a self-regulating system of exchange, whose "invisible hand" ensured the most efficient allocation of resources and the optimum wellbeing of society. Marx considered the market to be an

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    Essay Length: 2,479 Words / 10 Pages
    Submitted: November 28, 2012 Essay by celir
  • Business-Level Strategies of Nike

    Business-Level Strategies of Nike

    In the specific industry of market segment, the business-level strategies of the companies mainly emphasize on the establishment of the competitive position of the company in the related industry. The business level industries of the companies work mainly in two forms, competitive strategies and corporative strategies. When some leading companies follow their specific business-level strategy, then it causes changes in the nature of the competition level in that particular industry. Nike is a global company,

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    Essay Length: 1,005 Words / 5 Pages
    Submitted: November 28, 2012 Essay by hhhw1991
  • Strategy Planning

    Strategy Planning

    Strategy Planning Strategic planning is known as environmental scanning. It can tell the company how to go from where they are now to where they want to be. Nowadays, many international hotels are competing the global market by searching the most suitable global strategy for achieving the purposed market segment and meeting with the expectation of initial investment. There are four types of global strategies; they are International, Multidomestic, Global and Transnational Strategy. From the

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    Essay Length: 265 Words / 2 Pages
    Submitted: December 1, 2012 Essay by freeman_yip
  • Defining Marketing

    Defining Marketing

    Defining Marketing Paper Marketing is a very complex subject. In fact, this term has various definitions available for it. However, this assignment is designed to enhance a student's understanding of what the term Marketing stands for. In this assignment, students are asked to prepare a brief summary explaining at least three definitions on Marketing and in turn give their own description of how they perceive or define Marketing. In this summery, students are asked to

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    Essay Length: 1,187 Words / 5 Pages
    Submitted: December 2, 2012 Essay by willie
  • Solar Charge Price Strategy

    Solar Charge Price Strategy

    Solar Charge Price Strategy Price strategy is an essential element for any business undergoing the task of introducing a new product or service to the market. To clearly identify the gap in the market, the business has to strike a balance between pricing the product too low, and not earning any revenue. Contrariwise, if the company prices goods and services too high nobody will purchase them. The key is to research all available strategies and

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    Essay Length: 282 Words / 2 Pages
    Submitted: December 4, 2012 Essay by coachella2008
  • Marketing Gaming Industry

    Marketing Gaming Industry

    During recession people were forced to make changes in their day to day activities and to their lifestyles. Those changes are related not only to jobs and careers but also to leisure and entertainment. Gaming industry is one of the best examples of how people changed their habits and lifestyle. Psychographic analysis of consumer lifestyle helps to divide the market into segments. Reaching the 90's, no one expected that the game's world will affect people's

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    Essay Length: 789 Words / 4 Pages
    Submitted: December 4, 2012 Essay by lolipop
  • The Strategies the Companies

    The Strategies the Companies

    The strategies the companies are using in the case study example are exactly what the workers of today are looking for. Along with the basic benefits that companies must apply (health etc), going the extra mile in these cases is just what is needed in maintaining longevity and loyalty from their employees. Human resources management is the responsible party for ensuring that most specific functions are working correctly; onsite child-care, onsite nurses, unlimited sick leave

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    Essay Length: 275 Words / 2 Pages
    Submitted: December 6, 2012 Essay by sylvie12
  • Marketing Plan

    Marketing Plan

    All statistic data is categorized and can be classified as in two general types; quantitative and qualitative. Quantitative data is measured on a naturally occurring numerical scale (McClave, Chapter 1, 2011). Quantitative data can be classified as either interval or ratio data. An example of quantitative data is housing market and the percentage of foreclosures in each state. Qualitative data is opposite of quantitative data this is because qualitative data cannot be measured on a

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    Essay Length: 418 Words / 2 Pages
    Submitted: December 7, 2012 Essay by garciatj
  • Jean-Francois Millet Case

    Jean-Francois Millet Case

    Jean-Francois Millet was born on October 4, 1814 in Normandy. He was a French painter that based most of his arts on Realism. He was the founder of the Barbizon school in France, and is remembered for his scenes of peasant farmers; he was both a part of the naturalism and realism movements. Millet portrayed the gravity, hardship, and dignity of common farming laborers, but his viewpoint was less political than fatalistic. Between 1865 and

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    Essay Length: 558 Words / 3 Pages
    Submitted: December 7, 2012 Essay by Benskification
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Marketing Research Marketing is the process of communicating the cost of a product or service to consumers. Marketing communication allows the organization to function by maintaining customer relationships while delivering value to customers that benefits both the company and its stakeholders. This paper will explain the importance that marketing research has on Kudler Fine Foods. Kudler sells pastries, baking products, fresh produce, fresh seafood, meat, packaged food, condiments, cheese, dairy, and wine. Before said products

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    Essay Length: 1,130 Words / 5 Pages
    Submitted: December 8, 2012 Essay by jessej5969
  • Volkswagen in China, Marketing Assignment

    Volkswagen in China, Marketing Assignment

    1.0. Introduction. Marketing nowadays is the essential element of successful organizations (Kotler, 1999). And of course all products that are produced by companies are made to be sold and provide the profit for producers in this light marketing is the most important tool because it effects profitability and sales dramatically and provide the healthy turnover for the company. According to Kotler marketing is "the process that satisfies needs and wants through an exchange process" (1999).

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    Essay Length: 3,751 Words / 16 Pages
    Submitted: December 9, 2012 Essay by ZaraJazz
  • Mortgage Market and Its Effect on Bad Debt in Vietnam

    Mortgage Market and Its Effect on Bad Debt in Vietnam

    In August 2012, central bank governor Nguyen Van Binh admitted that bad debt in the banking system was around 10 %. On September 28th, Moody's downgraded Vietnam's sovereign credit rating because of bad debts. Within 10% bad debt reported there are 60% is bad debt from mortgages. On this paper, I will focus attention on business ethics in the perspective of bad debts which are come in from mortgage market through two particular cases in

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    Essay Length: 287 Words / 2 Pages
    Submitted: December 10, 2012 Essay by lnn303
  • Foundation of Knowledge - a Critical Review: Marketing Intelligence & Planning

    Foundation of Knowledge - a Critical Review: Marketing Intelligence & Planning

    FOUNDATION OF KNOWLEDGE A CRITICAL REVIEW: MARKETING INTELLIGENCE & PLANNING OMER MASTOOR 109016807 MSc. MARKETING (Word Count: 985) The article, Marketing Intelligence and Planning by Jie Liu focus on International students coming to the United Kingdom from various parts of the world and the numerous restraints they face mainly due to their lack of knowledge, experience and understanding of the subject. The article main emphasis is on the following aspects; 1. What mainly motivates the

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    Essay Length: 1,040 Words / 5 Pages
    Submitted: December 11, 2012 Essay by omarmastoor