Marketing Management essays
1,822 Marketing Management Essays: 251 - 275 (showing first 1,000 results)
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Four P's of Marketing Mix
When dealing with the marketing mix, the four P's of marketing include product, place, price, and promotion. The product is one of the most important items in the four P's of marketing. This is what you are actually selling. It is important to know what the product will give the customer, and what the customer wants from it. Place is where the consumer will look for your product or service. If the product or service
Rating:Essay Length: 299 Words / 2 PagesSubmitted: July 21, 2011 -
Three Themes of the Article ``strategic Management Thought in East Asia" by Rosalie Tung Which Outlines Twelve Core Themes in East Asian Strategic Management
Introduction It is estimated that Asian economies will represent almost two-thirds of the world's GDP by the year 2050. The potential of Asia is unmatched. Businesses endeavouring to succeed in Asia need to understand the motivations and cultural distinctions in the Asian business community. This paper focuses on the three themes of the article ``Strategic Management Thought in East Asia" by Rosalie Tung which outlines twelve core themes in East Asian strategic management. The themes
Rating:Essay Length: 943 Words / 4 PagesSubmitted: July 22, 2011 -
Global Marketing
One of article was entitled "The Effects of Global Strategy on Local IT Manager and Management: Focus on Factors Affecting Conflicts". This article did provide an insight on Australia and its multicultural marketing that aims to explain such conflict and suggests theoretical and practical perspectives for generating solutions. The focus was about Australia's multicultural society and how it presents challenges and opportunities for marketers, (Wilkinson and Cheng, 1999). The article presented a framework of Australia
Rating:Essay Length: 253 Words / 2 PagesSubmitted: July 22, 2011 -
Kudler Fine Foods - Integrated Marketing Communications Plan
Integrated Marketing Communications Plan This integrated marketing plan has been designed to guarantee that Kudler Fine Foods' marketing plan is congruent with the results of the demographic data and psychographic data from previous research. Forming tactics and strategies is imperative when creating an Integrated Marketing Communications plan. The organization must guarantee that all marketing initiatives support the company's mission statement when developing this type of plan. When marketing gourmet foods, it is vital to have
Rating:Essay Length: 908 Words / 4 PagesSubmitted: July 22, 2011 -
What Is Term Management
The education in these styles and the preparation of the book report gave me a strong foundation in these leadership styles so that I have been able to effectively utilize them on my team. Situational leadership and how to use a specific style in different situations in retrospect has been key to the success of the team thus far. Effective leaders communicate with their people and are able to motivate better performance by diagnosing what
Rating:Essay Length: 616 Words / 3 PagesSubmitted: July 22, 2011 -
Amul Federation - Gujarat Cooperative Milk Marketing Federation Ltd
AMUL FEDERATION: GCMMF Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation with annual turnover (2010-11) US$ 2.2 billion. Its daily milk procurement is approx 12 million lit (peak period) per day from 15,712 village milk cooperative societies, 17 member unions covering 24 districts, and 3 million milk producer members. It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL', which aims to provide remunerative
Rating:Essay Length: 3,111 Words / 13 PagesSubmitted: July 22, 2011 -
Hotel Managers and Stuff
Hotel industry is very popular, and as I think it will exist as long as people will. Traveling- has always been one of the most popular entertainment. Of course it has changed in past view years. But one thing will never change Customer service- is hotels money. People are paying money for being well served. Customers are like children, you always must take good care about them. Hotels differ by the stars. More stars hotel
Rating:Essay Length: 562 Words / 3 PagesSubmitted: July 22, 2011 -
Strategic Management Accounting: Theoretical and Field Study Perspectives Robin Roslender , , a and Susan J. Hart , B
In search of strategic management accounting: theoretical and field study perspectives Robin Roslender , , a and Susan J. Hart , b a Department of Accounting, Finance and Law, Faculty of Management, University of Stirling, Stirling FK9 4LA, UK b Department of Marketing, University of Strathclyde, Strathclyde, UK Available online 6 August 2003. Abstract Despite being introduced into the literature as a potentially exciting development over 20 years ago, there is still little or no
Rating:Essay Length: 7,135 Words / 29 PagesSubmitted: July 22, 2011 -
The Strategic Management Process
The Strategic Management Process Strategic management is a tool that is utilized by the management team to help them in the development and execution of a number of competitive moves. These competitive moves are generally derived from the demands of the external environments in which the firm operates. The internal environment also has far-reaching effects on the success of the organization. "External and internal factors are the underlying bases of strategies formulated and implemented by
Rating:Essay Length: 887 Words / 4 PagesSubmitted: July 22, 2011 -
Walmart Application of Marketing
Introduction As stated by Kotler & Keller (2009 p. 90) "Marketing research is a systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company." Wal-Mart Main Line of Business The company I have selected from the fortune 500 list is Wal-Mart Store; which has knocked Exxon Mobil out of the top slot for the fortune 500, 2010. Wal-Mart Stores, Inc. operates retail stores in various formats
Rating:Essay Length: 1,196 Words / 5 PagesSubmitted: July 22, 2011 -
John Deere & Company Marketing Plan
Deere & Company also known as John Deere has manufactured agricultural machinery and equipment since 1837 and still markets itself as "a company dedicated to those linked to the land" (2011, Deere.com, p. 1). The company operates in the United States, Canada, Europe, Brazil, Russia, India and China. According to the Company's Annual Report and 10K, the company changed its business structure in 1958 when it incorporated in the State of Delaware under the registrant
Rating:Essay Length: 784 Words / 4 PagesSubmitted: July 22, 2011 -
Marketing Strategies by P. Kotler
marketing strategies by P. Kotler There are two kinds of companies: those who change and those who disappear. 1. Win Through Higher Quality 2. Win Through Better Service 3. Win Through Lower Prices 4. Win Through High Market Share 5. Win Through Adaptation and Customization 6. Win Through Continuous Product Improvement 7. Win Through Product Innovation 8. Win Through Entering High-Growth Markets 9. Win Through Exceeding Customer Expectations A Company doesn't really have a strategy
Rating:Essay Length: 730 Words / 3 PagesSubmitted: July 23, 2011 -
Supply Chain Management
SUPPLY CHAIN MANAGEMENT QUESTION (107) Explain the interfacing between logistics and functional members of the supply chain, with examples? (108) Logistics is a strategic resource; discuss the same in the global context? (109) Explain global sourcing and its advantages and disadvantages. How can you arrive at the best course of action for global sourcing? (110) Explain world-class management model in respect to SCM? (111) Explain in detail the process of re-engineering? (112) What are the
Rating:Essay Length: 1,032 Words / 5 PagesSubmitted: July 23, 2011 -
Management Behavior
Management Behavior University of Phoenix Kelvin Joiner MEMORANDUM TO: InterClean Inc. Managers FROM: All Management SUBJECT: Manager Behavior The motive of this communication is to update the entire staff of supervisors and management at InterClean of the upcoming merger of EnvironTech. This document should summarize and clarify the behavior of managers and how it can affect the production in their employees. This memo speaks to the different managing activities and laws that govern employment. There
Rating:Essay Length: 672 Words / 3 PagesSubmitted: July 23, 2011 -
Foreign Exchange Management
Speed to Value, at Your Service India Forex is dedicated to helping companies quickly and efficiently gain visibility to their foreign exchange exposure so they can reduce FX costs and protect corporate value. Through a combination of Web-based software solutions and world-class services, India Forex can quickly and efficiently empower organizations with timely and complete FX position analysis and a transparent view of their FX exposure management process. Most customers achieve exposure visibility/understanding in few
Rating:Essay Length: 448 Words / 2 PagesSubmitted: July 23, 2011 -
Marketing
1. Executive Summary Business is the countries fastest growing innovator, distributor, and marketer of firearms, ammunition, and related products for the hunting, shooting sports, law enforcement, and military markets. Freedom Group sells to a variety of independent retailers and retail chains whose goal is to stock the latest and greatest products from the variety of manufacturers from whom we buy. We support over 1000 such independent retailers' customers and are planning to invite them to
Rating:Essay Length: 6,439 Words / 26 PagesSubmitted: July 23, 2011 -
What Is the Marketing Mix?
"What is the Marketing Mix?" The Marketing Mix is associated with those items of a company's marketing strategy that exist to address the customer's needs. It consists of four parts - product, price, place and promotion. These four elements should be perfectly balanced. In the following, by means of the Coca-Cola Company as an excellent example of a business with a successful strategy, the four parts of the Marketing Mix will be illustrated. The first
Rating:Essay Length: 587 Words / 3 PagesSubmitted: July 29, 2011 -
Opportunity of Earnings Management: A Corporate Analysis
Opportunity Of Earnings Management: A Corporate Analysis Executive Summary In Singapore, the reporting of financial statements is in compliance with the financial reporting system with the objective of providing financial information which is useful to a wide range of users in making economic decisions. Earnings management however, is one behavior which might undermine the credibility of financial statements. Ex-SEC Chairman, Levitt once quoted: "The quality of earnings is eroding because managing give way to manipulation
Rating:Essay Length: 256 Words / 2 PagesSubmitted: July 29, 2011 -
Managing Customer Relationships
This week's lesion discussed Managing Customer Relationships, and in chapter 5 there were two out of 4 specific food for thought questions that went in depth and caused for a comprehension of this week's reading. The questions will cover several topics from the text to include: Customer Value Is a Future oriented Variable, covering the discussion on Customer Lifetime Value (LTV) and Growing Share of Customer. Growing Share of Customer went over distinct aspects of
Rating:Essay Length: 963 Words / 4 PagesSubmitted: July 29, 2011 -
Managing Diversity
Managing Diversity In today's highly competitive society, managers are challenged to do all that is within their power to gain the advantage for their organization. They are diligently seeking out the brightest and most talented candidates. They are also using new and innovative techniques to draw and to develop diverse and unique talent. Many organizations are diligently striving to exceed the minimum Equal Employment Opportunity standards, especially to avoid costly, damaging discrimination lawsuits. These managers
Rating:Essay Length: 2,475 Words / 10 PagesSubmitted: July 30, 2011 -
Delegation as a Management Tool
Thesis Delegation is an invaluable management tool, which when effectively utilized by a supervisor can dramatically increase an organization's overall productivity and efficiency. However, without the empowerment of their employees and/or subordinates, this tool becomes useless and can actually create confusion or even chaos within the organization. Introduction You hear it time and time again, that delegation is the "key to success." One might assume whenever a person becomes a supervisor and/or manager, they should
Rating:Essay Length: 1,878 Words / 8 PagesSubmitted: July 30, 2011 -
The Perspectives of Using online Marketing Research
"The perspectives of using online marketing research" 0.0. Introduction The evolution of the internet is perhaps the most bewildering and comprehensive enhancement of information technologies that has been witnessed in the past decade. The internet has restructured the way people communicate, both on a personal and professional level. For instance, the social web has taken over Advertising, Marketing, promotion, Public Relations, Customer Service and novel conduits and tools. Information obtained from this research will be
Rating:Essay Length: 549 Words / 3 PagesSubmitted: July 30, 2011 -
Supply Chain Management
11.1 INTRODUCTION There is a great deal of material that is moved in and out of any organization. Organiszations collect raw materials from suppliers and deliver finished goods to the customers. It is logistics that executes this function. In other words, logistics is the function that moves both tangible materials (e.g. raw materials) and intangible material (e.g. information) through the operations to the customers (as a finished product). The role of logistics has been perceived
Rating:Essay Length: 1,261 Words / 6 PagesSubmitted: July 30, 2011 -
Managing Risk in Organisations
Introduction Risk management is a central part of any organisation's strategic management. It is the process whereby organisations methodically address the risks attaching to their activities with the goal of achieving sustained benefit within each activity and across the portfolio of all activities. The focus of good risk management is the identification and treatment of these risks. Its objective is to add maximum sustainable value to all the activities of the organisation. It marshals the
Rating:Essay Length: 3,343 Words / 14 PagesSubmitted: July 30, 2011 -
Finance Reports of Hiltin Hotels Market Share
Hilton Worldwide Hotels offers the finest in accommodations, service, amenities and value to business and leisure travelers. They have expanded geographically, produced original hotel and travel concepts, and developed innovative technologies to enhance the guest experience since Conrad Hilton bought his first hotel in 1919 in Cisco, Texas. Today Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. With more
Rating:Essay Length: 355 Words / 2 PagesSubmitted: July 30, 2011