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The Perspectives of Using online Marketing Research

Essay by   •  July 30, 2011  •  Essay  •  549 Words (3 Pages)  •  1,582 Views

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"The perspectives of using online marketing research"

0.0. Introduction

The evolution of the internet is perhaps the most bewildering and comprehensive

enhancement of information technologies that has been witnessed in the past decade.

The internet has restructured the way people communicate, both on a personal and

professional level. For instance, the social web has taken over Advertising, Marketing,

promotion, Public Relations, Customer Service and novel conduits and tools.

Information obtained from this research will be significant in shaping the success of new

online research products and services. Most online research consumers spring from the

professional division; as a result, prices of quality online research tend to be a bit on the

high side. This attracts the attention of companies to consumers in the personal or

normal consumer segment. It is anticipated that online research should target both

segments (professional and personal) with the price factor in mind and this research will

determine whether this is a veritable fact or not (Chisnall 186).

1.0. Research objectives

The following research objectives have been identified:

1.1. To identify the right tools, methods and opportunities of marketing

research online

1.2. To explore the internal and external characteristics that online research

consumers value when purchasing online research products and services.

1.3. To investigate the psychology of online research consumers prior to

purchasing the product or service as well as market features such as

price.

1.4. To determine what features make online research competitors perform

well particularly for online services that are provided in various countries.

2.0. The research question

A research question is critical in determining the type of information to be explored in

the research. The development of the research question will be significantly guided by

competition within the online research industry (Dillon 143). As noted, there are a

myriad of companies offering online research products and services. Consequently, the

nature of marketing online has changed significantly (Greene 27). Companies are now

able

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