Marketing essays
Last update: May 15, 2015-
Marketing Case
The need for guerrilla marketing can be seen in the light of three facts: 1. Because of big business downsizing, decentralization, relaxation of government regulations, affordable technology, and a revolution in consciousness, people around the world are gravitating to small business in record numbers. 2. Small business failures are also establishing record numbers and one of the main reasons for the failures is a failure to understand marketing. 3. Guerrilla marketing has been proven in
Rating:Essay Length: 314 Words / 2 PagesSubmitted: March 21, 2012 -
The Derivative Markets in Zimbabwe - Policy Recommendations, Implications and Conclusion
POLICY RECOMMENDATIONS, IMPLICATIONS AND CONCLUSION 5.1 Introduction Derivative trading is growing phenomenally and it is not exceptional in the Zimbabwean case. Based on findings, the derivative market in Zimbabwe is still small but growing at a very much faster rate. The market now stands at above Z$1 billion in size. In reality, derivatives can be dangerous to the economy in general as already indicated under empirical review section in Chapter 2, but considering the rate
Rating:Essay Length: 2,138 Words / 9 PagesSubmitted: March 22, 2012 -
Strategic Marketing Plan for a Doughnut Shop
Abstract A marketing plan is a very important step to the success of any product or service. The marketing plan is generated as a step-by-step instruction guide to achieve the set marketing goals. Secondly, it is created to help companies monitor the different marketing strategies in use. This document is also a tool for management and owners to identify what strategies are working and which ones need to be redone. Strategic Marketing Plan: Dough Boy
Rating:Essay Length: 3,093 Words / 13 PagesSubmitted: March 22, 2012 -
Management Report Concerning Russia as a Potential Market for Direct Investment/export by a Uk Company
As with most countries Russia has experienced a turbulent economy due to the recent financial crisis. This phenomenon has resulted in a downturn of growth statistics worldwide which makes forecasting all the more difficult. However after studying many different publications and estimates I have compiled this comprehensive description of the market environment for the industry and analyzed the factors relevant so you can consider them at your discretion. I have also included a final summary
Rating:Essay Length: 1,534 Words / 7 PagesSubmitted: March 23, 2012 -
The Body Shop Marketing Campaign
1. Executive Summary Body Shop is the second largest and established Cosmetics and Beauty Care Franchise in the world providing quality products made from natural ingredients. The Body Shop has positioned itself as an 'ethical' and 'environmentally conscious' company, against animal testing. This marketing strategy has been developed to establish The Body Shop in China, the most attractive markets in the world. China is a great next step for The Body Shop for a number
Rating:Essay Length: 826 Words / 4 PagesSubmitted: March 23, 2012 -
Pantene Marketing Plan
Executive summary 1 Introduction 3 Internal analysis 3 Branding Analysis 3 Objectives 4 Target Market 4 Company and Brand trend 4 Industry trend 6 Product trend 6 Consumption value trend 7 Price trend 7 Financial Trend 7 Distribution Channels 8 External Analysis 8 Political 8 Economic 8 Socio 9 Technological 9 Environmental 9 Competitive Analysis 10 Product: 10 Price: 11 Promotion: 12 Place: 13 SWOT Analysis 14 Strength: 14 Weakness 15 Opportunity 15 Threat 16
Rating:Essay Length: 6,769 Words / 28 PagesSubmitted: March 24, 2012 -
Classic Airlines Marketing
Marketing is a vital part for all companies that want to achieve their goals. Businesses with successful with marketing make use of both unique, informal, and formal marketing tools and plans. We are looking at a business, Classic Airlines, and its recent marketing plans and issues. "Classic Airlines has been in business for one fourth of a century and is one of the largest airlines in the world. Classic Airlines marketing group has been assigned
Rating:Essay Length: 2,253 Words / 10 PagesSubmitted: March 25, 2012 -
Bond Market Development in Germany
The bond market of Germany (in terms of bond debt) is the world's third largest national market after such developed countries as the U.S. and Japan, with volume of 5.8 trillion. U.S. $ (December 2007, data of the Bank for International Settlements) Of those, over half of the debt falls on the bonds placed on the international market (mainly Eurobonds).And by many indicators Germany is the leader in Europe because the scale of the European
Rating:Essay Length: 1,468 Words / 6 PagesSubmitted: March 25, 2012 -
Draft - an Introduction to Retail Management and Marketing
Draft - An introduction to retail management and marketing The main aim and endeavor of this write is to gain maximum possible grades for the student and shall make all efforts to present an originally scripted, professional and high grade paper in line with needed requirements and demands of the customer and University. Introduction: This paper shall consider the retail banking sector in this country. For one thing, the retail banking sector is dynamic and
Rating:Essay Length: 309 Words / 2 PagesSubmitted: March 25, 2012 -
Marketing Strategy of Air New Zealand 2011
1 Introduction Air New Zealand (ANZ) is a New Zealand (NZ) based airline company and its main goal is to become the best in every target market by creating a workplace full of people who are committed to customers in a distinctively NZ way. In this marketing strategy analysis report, a brief background of ANZ will be provided, followed by internal and external analysis. Next, a SWOT analysis output will be conducted based on the
Rating:Essay Length: 5,021 Words / 21 PagesSubmitted: March 25, 2012 -
Marketing Performance
1. Does marketing matter? Does marketing matter? I know that the answer to this question would certainly differ if the respondent headed up a firm's marketing department or the finance department. One of my Executive MBA students (a finance person, naturally!) recently asked, ''How can I know, I mean really know, that a dollar spent on marketing is going to pay off?'' At first, I gave a flip reply: ''How do you know, really know,
Rating:Essay Length: 420 Words / 2 PagesSubmitted: March 27, 2012 -
Mobile Market in Sri Lanka
Today's mobile telephone market has become very competitive market. According 2010 Central bank report (Statistical Appendix table 34) there is 17,246,567 mobile phone subscribers. When we comparing to year 2000 its more than 3900% growth. Telecommunications Regulatory Commission of Sri Lanka (TRCSL) is the national regulatory agency for telecommunications in Sri Lanka. According to their 2010 December statistical report mobile telephone density per 100 persons was 82. In 2008 December it was only 54.6 mobile
Rating:Essay Length: 480 Words / 2 PagesSubmitted: March 27, 2012 -
Frank Pambianchi - Sports Entertainment and Marketing
Frank Pambianchi Sports Entertainment and Marketing 3/21/12 Stocks and the news summary In a latest issue of Forbes magazine, an article states how the international technology giant Apple that it's shares are going to be worth over 1650$ by the end of 2015. In the article, it breaks down Apple's products and how much of its revenue for the company. Apple products include iPhone, iPad, Mac, its whole line of iPods, and iTunes. Just topping
Rating:Essay Length: 322 Words / 2 PagesSubmitted: March 27, 2012 -
Four Seasons Hotel - Market Strategies
Market Strategies Under transnational strategy, the firm faces both strong cost pressures and strong pressures for local responsiveness at the same time. Four Seasons hotel use the Transnational Strategy and try to cater the local responsiveness through design the appearance of the hotel. There are many low-cost competitors and the other outstanding hotel in the world. In view of the cultural differences, Four Seasons hotel differentiates its hotel's appearance, facilities, activities and so on, across
Rating:Essay Length: 278 Words / 2 PagesSubmitted: March 27, 2012 -
Marketing Mix
Marketing Mix Marketing is the action of placing the right product in the right place, for the right price, at the right moment. Companies must create or produce a product that targets a specific group of people at an affordable price, and place it where it will sell. Marketing mix is classified as the different types of choices a company will have to make in order to bring a product or service to market. Marketing
Rating:Essay Length: 1,469 Words / 6 PagesSubmitted: March 30, 2012 -
Market Research on Fragrance Air Spray
Executive Summary: Our innovative product is an air freshener spray that is designed to provide value by removing odors, killing odor-causing bacteria, detoxifying toxins and repelling insects when sprayed on garbage, all through a combination of natural ingredients and bactericide agents. This will radically improve air quality and reduce health issues, while at the same time leaving a soothing and relaxing scent. The product is differentiated from other competitors as it is designed to sanitize
Rating:Essay Length: 1,137 Words / 5 PagesSubmitted: March 30, 2012 -
Marketing Management
cowgirl choclate that is part of marketing management subject the analaysis for this case is very important to understand the marketing strategy for cowgirle choclate - Ask for customer suggestions for product development. - Give importance to customer complaints, and must be open-minded and receptive to criticism. - Monitor our competitors. Are they changed something in their products and services? * Advertising and promotion are one of the most important ways that attract the customers
Rating:Essay Length: 425 Words / 2 PagesSubmitted: March 31, 2012 -
Influences of the Housing Market
Factors Influencing Housing Demand Key Terms: Scarcity, Supply, Demand/Law of, Surplus, Willingness to Buy After the great recession of 2007, many people around the country found themselves unable to make mortgage payments on their homes for a host of reasons: Dried-up credit lines and loss of personal wealth if they were invested heavily in the stock market, amongst other investment options. This caused the housing market around the country to become flooded with foreclosed homes
Rating:Essay Length: 572 Words / 3 PagesSubmitted: March 31, 2012 -
Marketing Mix
Marketing Mix Marketing is the action of placing the right product in the right place, for the right price, at the right moment. Companies must create or produce a product that targets a specific group of people at an affordable price, and place it where it will sell. Marketing mix is classified as the different types of choices a company will have to make in order to bring a product or service to market. Marketing
Rating:Essay Length: 1,469 Words / 6 PagesSubmitted: April 1, 2012 -
The Development of Kids Market in Hospitality Industry
Nowadays, children are one of the most important consumers group in hospitality industry. "In the mid-1980s, perhaps one-third of major retail chains made some effort to target kids as a market. Today, that figure is closer to two-thirds and still growing." (James U. McNeal.1999) More and more hotels and resorts are finding that attract kids' attention is one of the most important way to attract customers. Considering the growth of the family travel industry, a
Rating:Essay Length: 252 Words / 2 PagesSubmitted: April 1, 2012 -
Market Trends
5.1 Market trends for mobile and wireless technologies towards business activity With the advancement and improvement in the fields of mobile and wireless technologies, it had created an expansion and advancement to the business sector. Due to the help of mobile and wireless technologies, the concept of "information for all" has been easily created. Anyone can get through the newest information easily and fast. The help of mobile and wireless technologies had lead to market
Rating:Essay Length: 261 Words / 2 PagesSubmitted: April 3, 2012 -
Marketing Plan for a Bar
Marketing Plan My task is to create a Marketing plan for a bar on a town centre near a university. Market Analysis The bars location is in Manchester near The Printworks, which is a large entertainment venue with nightclubs and restaurants. This will provide our main competition. 1.7 Customers Our customers will be young male and females 18+ who wish to have a good time on a night out dancing and listen to music while
Rating:Essay Length: 2,364 Words / 10 PagesSubmitted: April 4, 2012 -
Sex Sells - Marketing
The print advertisement got your attention, didn't it. As marketers isn't attention to our brand is what we desire, what we crave? The Puma advert is actually a very well produced fake and first made it's appearance on the internet in 2003. Puma had distanced itself from the advert and immediately stated that the advert was a copyright infringement. My point here is that the advert, although fake, shows graphically an extreme to which ethics
Rating:Essay Length: 2,127 Words / 9 PagesSubmitted: April 5, 2012 -
International Marketing
Today, Miss finola who has been designated as a marketing professor in the esteemed Kings College, London, spoke broadly about the basics in International Marketing, clearly keeping in mind the students who have never been familiar with marketing before. * Essential materials were provided by the Kings College faculty, from which the theory was explained in an organized manner. * Also, Miss Finola displayed excellent presentation skills, which enabled the students to have a wider
Rating:Essay Length: 605 Words / 3 PagesSubmitted: April 7, 2012 -
Ikea: Product Market
Ikea: product market # ikea has cheap affordable bedding,household accessories of any sort and even some food altogether there are about 12,000 products altogether. #Middle class customers ,students, and first time home buyers would be IKEAS main target market. #ikea operate in 41 countries, most of them are in europe,us, canada, asia and australia. #Ikea have global sales of 23.1 billion euros. Customer value proposition: #functional and good looking products bus as a low price
Rating:Essay Length: 262 Words / 2 PagesSubmitted: April 10, 2012