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  • Case Study - Marketing Fundamentals

    Case Study - Marketing Fundamentals

    ING DIRECT ("ING-D") Case Study Course: Marketing Fundamentals Submission Date: 17th November 2009 Executive Summary ING-Direct (ING-D) is a marketing orientated bank that has launched into established markets in the last decade using differentiation as a way to build competitive advantage. This report splits into Section A, based on information provided by the 'ING Direct USA - Rebel With A Cause' Case Study by IMD International, and Section B which critically assesses the ING-D website.

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    Essay Length: 2,033 Words / 9 Pages
    Submitted: December 5, 2011 Essay by people
  • Kmart's Marketing

    Kmart's Marketing

    Kmart's marketing goals will consist of changing the store image to a no-frills discount store to a retailer of quality with brand name merchandise and attractive modern displays, increase competition among competitors, build stronger service providence within the company, and consolidate product offerings. With changing the store image the objectives for Kmart are to change the store layout to a more practical and less cluttered format with consistency. The change in the store layout will

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    Essay Length: 414 Words / 2 Pages
    Submitted: December 5, 2011 Essay by people
  • Global Financial Market

    Global Financial Market

    Choosing an international bank that will be able to support the multinational enterprise (MNE) is of the utmost importance. The needs of the firm have to be matched to the essentials the potential bank will offer. Basically, the bank offerings have to be in complete alignment with the firms' needs; otherwise their "partnership" will not be successful. Some of the factors to consider when selecting the financial institution revolve around matching the firm's corporate financial

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    Essay Length: 540 Words / 3 Pages
    Submitted: December 5, 2011 Essay by people
  • What Can Aa Do for Problem Drinkers?

    What Can Aa Do for Problem Drinkers?

    Kylie Tennessen-Porter Butalla ENG 151-013 14 November 2011 What Can AA Do for Problem Drinkers? Does Alcoholics Anonymous work? Many people have family members and/or loved ones that have a drinking problem. So what should they do to get help? There are many different abstinence programs; Alcoholics Anonymous, also known as AA, is one of the programs. An analysis of the AA program reveals that the program can be very effective, but only if the

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    Essay Length: 1,537 Words / 7 Pages
    Submitted: December 5, 2011 Essay by people
  • Problems with Cultural Relativism in Anthropology

    Problems with Cultural Relativism in Anthropology

    Cultural anthropology is the study of cultural variation among people. An essential concept that professional anthropologists apply in their fieldworks is - cultural relativism - an approach to study of the nature and role of values in a culture without judgment and comparison to their own. According to the Study Guide, Smillie and Kenny state that major contribution to the study of the concept of cultural relativism can be attributed to Boas and his students,

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    Essay Length: 2,102 Words / 9 Pages
    Submitted: December 6, 2011 Essay by people
  • Sakae Sushi - Marketing Strategies

    Sakae Sushi - Marketing Strategies

    1.0 Introduction Sakae Sushi is the current market leader in Singapore which sells sushi with wide range of product and has more than 30 outlets located throughout Singapore. Sakae Sushi is the flagship brand of Apex Pal International Ltd. Its first outlet was established in September 1997 at Raffles Place, in the heart of Singapore's financial. 2.0 Market research & Primary research Market research is for discovering what people want, or need. It can also

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    Essay Length: 1,780 Words / 8 Pages
    Submitted: December 6, 2011 Essay by people
  • Problems with Contemporary Eaters

    Problems with Contemporary Eaters

    Problems with Contemporary Eaters Looking through fancy magazines, food related periodicals, or even daily newspapers every one of us has seen advertisements depicting a candle-lit room with a view on a twilight sea landscape and table with lush mouth-watering food, and a bottle of brand wine taking most of the advertisement's area with fine print saying, "Drink responsibly." However, very few of us focus on the background food and how juicy, fresh, and perfect it

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    Essay Length: 1,316 Words / 6 Pages
    Submitted: December 6, 2011 Essay by people
  • McBride Marketing Paper

    McBride Marketing Paper

    McBride Marketing Paper McBride Financial Services wants to expand its customer base and needs ideas on what to put in its new marketing effort toward this goal. Currently McBride Financial is providing low cost mortgage services in five states area of Idaho, Montana, Wyoming, North Dakota, and South Dakota. The company caters to professionals and retirees purchasing either a primary or secondary residence, and families and/or individuals purchasing recreational properties. In this paper we will

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    Essay Length: 630 Words / 3 Pages
    Submitted: December 8, 2011 Essay by people
  • The Problem of the Cartesian Circle

    The Problem of the Cartesian Circle

    The central argument in René Descartes' Meditations on First Philosophy is the problem of the Cartesian circle; Descartes tries to validate clear and distinct perceptions by appealing to the truth of God's existence along with his own. Although the Cartesian Circle harms the validity of Descartes' overall epistemological project, the circular problem and the unreliability of intuition is inevitable. Descartes argues that clear and distinct perception is a guarantor of truth because of God, who

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    Essay Length: 849 Words / 4 Pages
    Submitted: December 10, 2011 Essay by people
  • Why Do Some People Believe That the Market System Is the Best Mechanism for Allocating Scarce Resources and Thereby Encouraging a Positive 'investment Climate'? Explain Your Reasoning

    Why Do Some People Believe That the Market System Is the Best Mechanism for Allocating Scarce Resources and Thereby Encouraging a Positive 'investment Climate'? Explain Your Reasoning

    The market economy or laissez-faire system is one which relies on the forces of demand and supply to determine the allocation of scarce resources and price. There is little or no government intervention in this system. This system promotes a positive investment climate as it allows the freedom of the firm in its decision making process to fulfil the needs and wants of the economy and does not breed a high level of bureaucracy in

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    Essay Length: 660 Words / 3 Pages
    Submitted: December 10, 2011 Essay by people
  • Human Resource Practices in the Banks of Bangladesh

    Human Resource Practices in the Banks of Bangladesh

    Human Resource Practices in the Banksof Bangladesh Management Fundamentals: B-106 Submitted to: MR. Shahidul Islam Jahid LecturerDepartment of BankingUniversity of DhakaSubmitted by: Md. Mezbaul Haider (16-030)Md. Mashrur Ali (16-031)Nazim Reza (16-011)Tauhidul Islam (16-071)Rafsan Mahtab (16-087)Rezaur Rahman (16-040)Nahid Bulbul (16-078)16 th BatchDepartment of BankingUniversity of DhakaDate of Submission: 23 th November, 2010 Executive Summary Human Resource Management (HRM) is the function within an organization that focuses onrecruitment, management and providing direction for the people who work

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    Essay Length: 7,101 Words / 29 Pages
    Submitted: December 11, 2011 Essay by people
  • Apple Corporation Marketing Stratergy

    Apple Corporation Marketing Stratergy

    4.1 APPLE CORPORATION MARKETING STRATERGY 1. Product * Apple produces product which are differentiated from other products in the market- (iPod comes with iTunes-the first in market) * The product produced by apple has an innovative industrial design which becomes an attraction. * Apple does not launch their product until it is ready to be used and they have a small team who designs their major products. 2. Price * Price skimming strategy where Apple

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    Essay Length: 578 Words / 3 Pages
    Submitted: December 11, 2011 Essay by people
  • Problem Loan Management

    Problem Loan Management

    UNIVERSITY OF WOLLONGONG IN DUBAI FIN955: International Banking Problem LoanManagement Submitted By: SaebRadaideh: 4015873 Abdil-Rahman NaeemSaba: 3959582 Sr. No. Contents Page No. 1. Executive Summary 2. Introduction- What is a Problem Loan? 3. Problem Loans in the U.A.E 4. Causes of Default A. Borrower Specific B. Lender Specific 5. Management of Problem Loans A. Detection of Red Flags B. Effective Strategies for Problem Loans Management 6. Conclusion 7. References 1. Executive Summary: This paper aims

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    Essay Length: 5,914 Words / 24 Pages
    Submitted: December 11, 2011 Essay by people
  • Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries

    Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries

    Making Socially Responsible and Ethical Marketing Decisions: Selling tobacco to Third World Countries A. Identification of Issues and Problems I. Background Context Primary Problem: Over the decades, the Third World countries have become the site for growing tobacco production and consumption. Tobacco production increased in Africa, Latin America, and in Europe. In some parts of India, Latin America, and the Philippines, over 70% of people smoke. This pattern can be expected to reproduce an epidemic

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    Essay Length: 5,349 Words / 22 Pages
    Submitted: December 11, 2011 Essay by people
  • Sample Marketing Plan

    Sample Marketing Plan

    Sample Marketing Plan Sources: Pride, W.M., Elliott, G., Rundle-Thiele, S., Waller, D., Paladino, A. & Ferrell, O.C. (2007). Marketing: core concepts and applications (2nd asia-pacific edition). Milton, Qld: John Wiley & Sons Australia, Ltd, pp. 4 - 489. Marketing plans typically follow a generic structure but differ in length and complexity. An annual plan for a well-established, successful product in which it is 'business as usual' may require only a summarised and updated situation analysis

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    Essay Length: 5,756 Words / 24 Pages
    Submitted: December 12, 2011 Essay by people
  • Marketing Case

    Marketing Case

    a) Even though Burroughs wellcomes's action would leave a negative public image to consumers, the sales of Zovirax in U.S. market would not be greatly affected. My reasons for this conclusion are as follows: First of all, as a prescription drug for treatment of herpes, Zovirax has a relatively high switching cost compared with Actifed and Sudafed. BW is capable of building good relationship with hospitals and doctors during the time before, thus the sales

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    Essay Length: 429 Words / 2 Pages
    Submitted: December 12, 2011 Essay by people
  • Apple Inc Marketing Strategy

    Apple Inc Marketing Strategy

    LIVERPOOL JOHN MOORES UNIVERSITY 7017 BUSMA MANAGING FINANCE AND MARKETING AWARENESS MARKETING STRATEGY AND FINANCIAL POSITION ANALYSIS TUTOR/ LECTURER NAME: MR ROGER PEGUM STUDENT NAME: WEI LI TEH ID NO.: 506138 Executive Summary This document consists two main suggested areas which is strongly believed that could assist Apple Inc. achieves future growth. Firstly is the marketing strategy of the company and secondly is the financial position of Apple Inc. In the marketing strategy section three

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    Essay Length: 2,311 Words / 10 Pages
    Submitted: December 13, 2011 Essay by people
  • Demand Marketing

    Demand Marketing

    Demand Marketing Marketing is Meeting Needs Profitably. These needs create demand and treatingdemand with supply is Demand Marketing. It's another name is MarketingManagement. 1. Negative Demand: Creating Demand for get ridding some thing is Negative Demand. Usually such demand arises for social cause and required a lot of money to avoid this. Examples: * Polio Vaccination Campiagn. * Promoting Insecticides in Cosmopolitan Areas. * Anti TB Campaigns in unauthorized areas. 2. No Demand: Promoting new

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    Essay Length: 328 Words / 2 Pages
    Submitted: December 13, 2011 Essay by people
  • Kudler Fine Foods - Marketing Research

    Kudler Fine Foods - Marketing Research

    Kudler Fine Foods-Marketing Research Kudler Fine Foods is an upscale specialty food store located San Diego, California. The owner Kathy Kudler opened the first store in 1998; within the year the store was at the break-even point. The company quickly became successful and two additional stores were opened in nearby cities. As with any company to become profitable and successful Kudler Fine Foods must conduct extensive and comprehensive marketing research that includes; the development of

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    Essay Length: 1,109 Words / 5 Pages
    Submitted: December 13, 2011 Essay by people
  • American Black Market

    American Black Market

    eefer Madness: Sex, Drugs, and cheap labor in the American Black Market is a book written by Eric Schlosser and published in 2003. The book divides into three sections. The first section is Reefer Madness, in the case of marijuana criminalization, and the second part is In The Strawberry Fields, where the author talks about the lives of immigrant farm workers. Schlosser's third essay, "An Empire of The Obscene," delineates on the background history of

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    Essay Length: 417 Words / 2 Pages
    Submitted: December 14, 2011 Essay by people
  • Defining Marketing Paper

    Defining Marketing Paper

    Defining Marketing Many management thinkers consider marketing to be most critical function of a business. In a business organization, the marketing division generates the revenues essential for the survival and growth of the firm, the finance department manages these revenues and the department like R&D, production or manufacturing uses them to create products and services (Kotler, 2002). But the real challenge to the markets lies in generating those revenues profitably, by satisfying customers in a

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    Essay Length: 777 Words / 4 Pages
    Submitted: December 15, 2011 Essay by people
  • Thoughts on Marketing

    Thoughts on Marketing

    Discussions of what a consumer needs to know, the labeling requirements of products and the safety of goods are all relatively recent concepts that most consumers today take for granted. Upon reading this chapter, I was surprised to find that most legislation mandating some of today's most basic labeling and safety conditions weren't passed until the late 1960's. The Nutritional Facts labels on foods, for example, weren't standardized and mandated until 1990. Nutritional labels are

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    Essay Length: 326 Words / 2 Pages
    Submitted: December 15, 2011 Essay by people
  • The Marketing Mix

    The Marketing Mix

    Dear Sir, I am here by applying for this website because it will help and support me in my learnings. This position meets my aspiration and I look forwards to bring in my role positive behaviour, team work attitude, sound thinking and experience to ensure I have a positive impact on the business as a whole. I am a 31 years old Beninois, MBA in Marketing-Communication with over 9 years of sustained experience in Trade

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    Essay Length: 476 Words / 2 Pages
    Submitted: December 17, 2011 Essay by people
  • The Marketing Managers Dilemma

    The Marketing Managers Dilemma

    management, by and large, still has much to learn about managing the use of marketing research as a tool. For example, how should one go about deciding when to use it? How can one begin to measure the value of the information a proposed research may disclose against the cost of getting it? One of the primary purposes of marketing research is to help management make decisions. It has other functions in connection with organization,

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    Essay Length: 319 Words / 2 Pages
    Submitted: December 19, 2011 Essay by people
  • Marketing Plan for Blackberry Playbook

    Marketing Plan for Blackberry Playbook

    1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary Norah 2.1.1 Market Demographics 2.1.2 Market Trends 2.1.3 Market Growth 2.2 SWOT Analysis of Blackberry Playbook 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Competition 2.4 Services 2.5 Critical Issues 3.0 Marketing Strategies 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Marketing 3.5 Positioning 3.6 Strategy Pyramids 3.7 Marketing Mix 3.7.1 Product 3.7.2 Pricing 3.7.3 Promotion 3.7.4 Place 3.8 Marketing Research 4.0 Financials,

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    Essay Length: 3,309 Words / 14 Pages
    Submitted: December 22, 2011 Essay by people