The Marketing Mix

Dear Sir,

I am here by applying for this website because it will help and support me in my learnings.

This position meets my aspiration and I look forwards to bring in my role positive behaviour, team work attitude, sound thinking and experience to ensure I have a positive impact on the business as a whole.

I am a 31 years old Beninois, MBA in Marketing-Communication with over 9 years of sustained experience in Trade and Brand/product marketing management, across different FMCG industries (Tobacco, Beverages and Telecoms). High knowledge and conduction of markets research projects as well as marketing activities in West African markets: NIGERIA- GHANA- COTE D'IVOIRE- BENIN- TOGO- NIGER- MALI & SENEGAL.

I remain assured to have a significant contribution in this knowledge sharing platform by bringing my experience together with the team support and organisation culture.

Below an overview of my pedegree

From Sept'10 till Now: ETISALAT -Bénin (Moov).

Marketing Strategy and Planning Manager

* Responsible for Organisation marketing strategy, provision of in-depth business analysis, advising on business key opportunities and areas of investments to sustain growth.

* Custodian of marketing plan & planning process (business meetings), budget, pricing & business cases, Geo-marketing concept, Marketing Intelligence & Research, activities roadmap, and churn management initiatives via CVM tools (Customer Value Management).

o Setting-up of a Geo-marketing approach in tracking and reporting performances of each BTS site based on defined KPI's. This improved our network expansion investment priorities.

o Built strong Business cases for revamping existing offers (Moov'vivo for Mass market & Moov'In for youth) which have led to brand repositioning with regards to perception.

From July'08 to Aug'10: BRITISH AMERICAN TOBACCO -Nigeria Ltd.

Francophone West Africa VFM- Brand Executive

* Responsible for managing VFM brands in West Africa countries (7 markets) to assure company objectives are aligned with the marketing strategy and results are delivered.

* Custodian of the Brand plan, marketing strategy, budget control, as well as programmes and activities definitions. Creative & activation agencies management.

o Definition, management and implementation of launch strategy of Craven ''A'' in Benin Republic, Craven ''A'' Light in Niger Republic, Rothmans-Royals and L&B