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2012 Superbowl Ads

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The three advertisers that I felt had the most effective advertisements during the Super Bowl were Doritos, Bud Light, and M&M.

There were multiple Doritos commercials that hit the air during the Super Bowl. One commercial was about a man looking for his missing cat. As he was looking for his cat, he notices his dog burring the cat's nametag in the dirt. When the dog notices his owner looking at him, he gives his owner a bag of Doritos with a note saying " You didn't see nothing" The commercial ends with the owner finishing up the bag of Doritos in the kitchen. His wife asks the man if he has seen his cat. When she asks this question, the dog is outside holding another bag of Doritos as a bribe. When the owner sees the dog with the bag of Doritos, the man simply replied to wife saying, "Nope." I thought this ad was one of the most effective out of all of them because it really gives off the impression that Doritos are that tasty to eat. If a man can lie to his wife about their missing cat just so he can get unlimited amount of Doritos, that's saying something. Obviously this would never happen it real life but I felt that the humor and cleverness really reached out to the viewers. I felt that the strategy of the advertisement was to make the viewer think that Doritos are that good. Doritos felt that humor was the way to go in order to get the attention of the audience. Yes it was funny, but the main focus was to get the viewers the urge to go buy a bag of Doritos. I have to admit that I was tempted. I feel that the target market that Doritos aimed for was definitely towards middle age men.

Bud light had their share of commercials as expected, but they sure didn't disappoint. One advertisement that I found to be the most effective was the dog commercial. A guy was having a get together in his background and he showed his buddies a trick that he taught his dog that he rescued. His dog's name was Weego, and every time someone would say, "Here Weego!" to the dog; the canine would go fetch a bud light for him or her. Throughout the whole commercial, Weego was fetching bud lights for everyone at the party. I thought that the strategy behind the bud light commercial was to be humorous and cute at the same time. I feel that anytime you add animals and humor into the mix, viewers seem to tune in a lot more, especially if it is a rescued dog. I did some research and found out that for every "like" that Anheuser-Busch got for its beer-fetching dog ad on its Bud Light Facebook page, it promised to donate $1 (up to $250,000) to an animal rescue fund. Bud Light is trying to show the public that they are "do gooders", and they aren't just concentrating on making a profit. I feel that the intended target that Bud light attempted to reach was anyone from 21 to middle aged people. Yes men tend to drink beer more than



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