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Analyze the Youth Consumer Behavior

Essay by   •  July 19, 2011  •  Study Guide  •  311 Words (2 Pages)  •  1,687 Views

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he purpose of this research was to analyze the youth consumer behavior and examine if differences in their buying behavior for apparel exist. In addition, consumer attributes (i.e., apparel involvement, self-esteem, reference group, social class, and media) and persona characteristics were investigated separately and in relation to the purchase behavior of youth Retailers and marketers should understand the immense diversity among consumers if they are to market apparel accurately and successfully. marketers should understand the immense diversity among consumers if they are to market apparel accurately and successfully. The purpose of this research was to analyze the youth consumer behavior and examine if differences in their buying behavior for apparel exist. In addition, consumer attributes (i.e., apparel involvement, self-esteem, reference group, social class, and media) and persona characteristics were investigated separately and in relation to the purchase behavior of youth.

To study and analyse the brand preference of youth in buying branded apperals

To study the most preferred band in the apparels segment amoungst the youth

To study impact oif phycological factors on buying of youth rgardsing apparels

To study the factors which influence the buying behavior for branded apparels

To study the factors which influence the buying behaviours for branded apparels

To find out the marketing mix launched of fashion brand in patna

As in this competition era you must be aware about the customer needs & wants & what
a consumer expects from the company. You must have this information or a customer
data base if u wants to stay in the market to competitive edge in the market. After
conducting this study we must be able to under stand what customers wants from a brand,
why he switches to other brand, what are the factor which force him to purchase branded
apparels.By which company can formulate the strategies as per the customer needs &
deliver them the products which consumer want from the company which will be
profitable for the company.

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