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Business to Business Messages

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Business-to-Business Messages

University of Phoenix


January 23, 2012

Dr. Stephen Mendonca

Business-to-Business Messages

Select three business-to-business messages.

Analyze the messages using the communication process. The analysis should include a descriptive explanation of characteristics that would improve the messages, including the following:

* Descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback

* Explanations of whether the message and technology were appropriate given the environment and purpose

Write a business-to-business message that has ABC Company asking to create a working relationship with XYZ Company.

Write an unfavorable reply message to ABC Company. The message can be denying the working relationship, for example, due to ABC's credit, prices, reputation, services provided, needs, technology, and so on.

Write a 1,400- to 1,750-word paper that includes your analysis of the business-to-business messages using the communication process.


Communication is very important in the business world these days. It is done through many different ways where the sender will try to convey a message to the receiver to pass some sort of information along. Technology is a great tool to have to help send these messages especially in the business world, where some of these communications are done virtually through email. The communication process includes the environment where the message takes place, the sender, the message that is created, technology used to send the message, noise, the receiver of the message, and the feedback that is returned to the sender. These messages need to be clear and concise especially in the business environment because there are many things on the line that include money, potential sales, and business proposals. Business to business communication process includes the communication between two business entities, in which the one business entity perform the role of a sender and other one perform the role of a receiver. In other words, business to business communication describes the communication between businesses such as between a manufacturer and a whole seller or between a whole seller and a retailer. All other elements of this type of communication process is dependent on the environment and the purpose of the communication.

Business-to-business message with the Samsung Corporation

The Samsung Corporation is a South Korean company that manufactures all different types of appliances and electronics. These products can range from television sets, kitchen appliances, computers, and mobile phones. Recently the company launched a new line of mobile phones that the company wants to appeal to the younger generation who are mainly concerned with text messaging and social networking. The company wants to communicate the new product to the wholesalers and the retailers and talk about the innovations, quality of the products, and the price. Also included in these communications will be the company's goal, policies, and marketing strategies for the new products. Here is an analysis of the message from Samsung to its wholesalers and retailers:

Environment: The environment will be internally from Samsung to the internal departments of the prospective clients since Samsung would not want the product leaked out to the public until a release date.

Purpose: The purpose of the message is to inform the prospective clients about the new wireless products that the company is releasing try and appeal to the younger population. It will also include features and specifications of the new product so that the clients can position them into their portfolios.

Sender: The sender of the communication would be the product management teams, which are most likely teamed up with the corporate marketing team to help position the products.

Receiver: The receivers of the message will be the client's management team who make the decisions about the emerging products their company may purchase.

Technology: Samsung will create a product video that will be distributed to the clients along with some demo devices for the decision makers to get the full experience of what the product does.

Noise: In the message form Samsung, the noise can be from shipping errors when sending the presentation and phones, along with internet issues to where the email messages could not be sent or retrieved because of the recipients firewall.

Feedback: The feedback that should happen is the prospective client responding to Samsung with questions about the product if any, and possible changes to the marketing campaigns that the clients want to contribute to with their own company's vision in mind.

Business-to-Business message with AT&T

AT&T is one of the world's largest telecommunications providers with millions of customers. They employ over 250,000 people in which they communicate to in many different ways. Things



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