Consumer Bvehaviour

princeples of consumer behaviour that marketers can use when advertising a new product in a new niche market in normal cases consumers will never be equaly satisfied by a give product attributes nomameter how marketers try to penetrate the market using any forms of communication.

further more attentiveness of consumers to certain domain or medium used also differs that makes it difficult to please every consumer in a selected market . however this does not stop marketers to continue pushing over the values of a new product in to the minds of selected market this can be done thruogh market research to make sure that before a product launch into a market , marketers will have to be fully equiped with consumer expectation and core values. after a thorough research mareketing team will then reccommend a suitable forms of communication that can be used to penetrate the market . most importantly marketers need to consider seriously the principles of consumer behaviour in order to reduce cost of resistance and all other cost associated with product failure . it is of paramount value to take time to learn more about groups that may exist in a given market so as to evaluate source of influence llike what makes people behave in acertain way . in every market a product face an element of rejection regarless of being of highest value tailor made for that locality. it is normal but the respont shuold not affect the overal objective of a given company moreover considering that a research has been made expectation will be instriumentally more than +8

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