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Framework for Developing Business Strategy for Hospital

Essay by   •  September 7, 2011  •  Essay  •  261 Words (2 Pages)  •  1,990 Views

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Prevailing environmental factors that would affect competitive advantage

* Political factors

o Taxation Policy

o License Policy

o Government health care policies

* Economic factors

o Infrastructure

o Capital

* Social factors

o Health care for senior citizens

o Schemes for under privileged

o CSR

o Health education

* Technological factors

o High end equipments

o Latest technology

o Skilled doctors and staff

o Ambulance service

* Legal

o Surgery failure clause

o License for surgery

* Environmental factors

o Silent Zone

o Highway connectivity

o Green and pollution free zone

o Water and sanitation

Company values

* Beliefs

o To create a world-class integrated healthcare system. We are committed to the achievement and maintenance of excellence in research and healthcare for the benefit of humanity

* Tradition

o Delivering customer value since 1975

o Ranked as the Overall Best Private Sector Hospital consecutively for last 8 years

* Commitments that we stand by

o Patient safety

o Compassionate patient care

o Hygiene

o 24X7 Ambulance service

Competition

* Competitors

o Other hospitals in city

o New entrance in close vicinity

* Strengths of competitors

o High end equipments

o Low surgery cost

o Easy payment option (online, EMI)

* Market share

o 36% - Overall

o 72% - Cardiac surgery

* Cost of our surgery service in comparison with competitor

o Comparatively high

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