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Last update: May 14, 2015
  • Dunkin' Donuts Hypothetical Marketing Strategy Case

    Dunkin' Donuts Hypothetical Marketing Strategy Case

    Dunkin' Donuts was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Over the years the company expanded and now is the largest coffee and baked goods chain in the world. They serve over 5,500 retail outlets; selling more than 4 million doughnuts and 2.7 million cups of coffee daily! Dunkin' Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins, bagels and munchkins® donut hole

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    Essay Length: 269 Words / 2 Pages
    Submitted: September 21, 2011 Essay by people
  • Strategy Case

    Strategy Case

    2. ¿Por qué implementar el proyecto WINET era importante para Harrahs's? Porque necesitaba implementar una de las ventajas competitivas más difíciles de lograr: la lealtad de los clientes, situación que le valió para llegar a ser la casa de juegos más grande del mundo. 
 Gracias a esto Harrah' logró darle u enfoques a su estrategia, que era el establecimiento de relaciones con sus clientes, entregarles servicios de gran calidad y recompensar su lealtad. Esto

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    Essay Length: 296 Words / 2 Pages
    Submitted: November 23, 2011 Essay by people
  • Strategy Case

    Strategy Case

    The workbook consists of a number of tasks that you will be required to complete based on Starbucks case study. The completed tasks will ultimately provide you with a very good set of examples of how to apply the various tools and techniques of strategic management, which you will make use of in preparing your assessed Individual paper. The workbook looks at strategic analysis. In the sessions during the second block we will be working

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    Essay Length: 265 Words / 2 Pages
    Submitted: January 6, 2012 Essay by people
  • Analysis of the Italian Yogurt Industry in 2001: Competitive Dynamics and Entry Strategies Case Study

    Analysis of the Italian Yogurt Industry in 2001: Competitive Dynamics and Entry Strategies Case Study

    CONTENTS PAGE Introduction 3 Porter's Five Forces Analysis 3-5 Pest analysis 9-10 Positioning Maps 10 Competitor Profiles 11-12 Industry Life-circle 11-12 Key Factors for Success 12-13 Threats and Opportunities 13-14 Suggestions on Positioning Strategies and 14-15 Market Entry Methods for new entrants References and Bibliography 16 INTRODUCTION Porter's 5 Forces Model: Porter's 5 Forces model is probably one of the most often used business strategy tools and has proven its usefulness on numerous occasions. Porter's

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    Essay Length: 3,140 Words / 13 Pages
    Submitted: March 27, 2012 Essay by people
  • Strategy Case

    Strategy Case

    How will we deal with the future challenges? And the questions in the very beginning were: * Are our goals well defined and how we will develop a company with lasting value2 that can grow beyond the constraints in Intopia world * How we will deal with the competition and manage growth with profitability * What will be our core competencies and how these competencies will be developed * How will our company create a

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    Essay Length: 371 Words / 2 Pages
    Submitted: October 12, 2012 Essay by sanrit111
  • Strategy Case

    Strategy Case

    Personal brand - your personal brand is what you are known for and what people seek you out for; the reason for why your personal development is based on connections you meet every day. You create one to align the perception people have of you to where you are today. Realizing development takes longer when trying to build lasting relationships. Most effective CEOs worked at entry level jobs prior to rising to the CEO position.

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    Essay Length: 274 Words / 2 Pages
    Submitted: January 24, 2014 Essay by tgoggins8419
  • Business Strategy Case Study on China Airline

    Business Strategy Case Study on China Airline

    Business Strategy Case Study on China Airline Executive summary China Airlines Ltd. (CAL) is a Taiwan-based airline. It was founded in 1959. In the early years, it undertook mostly military contract work. It was then declared as the official airline of Taiwan in 1968. Early on, CAL had a lot of problems including poor safety in 1990s which severely discredited the image, faulty pilot recruitment policies, lax maintenance systems, high cost operational structure, inefficient corporate

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    Essay Length: 2,536 Words / 11 Pages
    Submitted: February 1, 2016 Essay by patcatfish14
  • Aldi Strategy Case Study

    Aldi Strategy Case Study

    http://hrportugal.pt/wp-content/uploads/2015/06/4.png Nova School of Business and Economics Undergraduate Strategy Fall Semester 2015/2016 Case-Study 2 Submitted on 11/12/2015 By Group I: Inês Andrade, nº 12876 Inês Carvalho, nº 12854 Mara Sousa, nº 12644 Rodrigo Ramos, nº 12853 Question 1 One of many ways that Aldi explores scale economies is standardizing the products sold in every store, which allows them to get its products in high quantities. As more quantities are bought from the suppliers Aldi increases

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    Essay Length: 1,396 Words / 6 Pages
    Submitted: February 20, 2018 Essay by Rodrigo Ramos
  • Bmw Singapore Pricing Strategy Case Study

    Bmw Singapore Pricing Strategy Case Study

    Company established the Asian branch in 1985. The core concept of BMW is located in Singapore, which means driving pleasure and chic lifestyle, so BMW processing performance is our company's unique system. This is an advantage, but on the contrary, because the car system is too single, there is not much to choose from. In the early days, the company launched four series of cars in Asia only, BMW series 3, which is positioned in

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    Essay Length: 767 Words / 4 Pages
    Submitted: June 1, 2019 Essay by Chen SiYuan
  • Corporate Strategy: Toyota Case Study

    Corporate Strategy: Toyota Case Study

    Corporate strategy: Toyota Case Study 16/12/2010 Flore Gbadie - 1 - 1 Introduction Strategy is a vital element for companies in the way that it shapes their objectives towards success. Some companies are known worldwide for success as they have learnt to implement winning strategies by efficient combination of their resources and plans. Toyota Motor Corporation, a large automobile firm, is one of these companies. It achieved this success by developing a set of principles

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    Essay Length: 371 Words / 2 Pages
    Submitted: April 26, 2011 Essay by people
  • Case Study: Harrah's Crm Strategy

    Case Study: Harrah's Crm Strategy

    Case Study: Harrah's CRM Strategy Questions: 1. Why does Harrah's consider itself to be in the entertainment business? What is Harrah's major source of revenue? Casino gambling has become one of the most popular forms of entertainment today and this industry still continues to grow even now. Millions of people worldwide are keen on casino gambling and have selected this form of recreation as a way to combine fun with a chance to win some

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    Essay Length: 1,627 Words / 7 Pages
    Submitted: July 10, 2011 Essay by people
  • Module 3 Case Analysis: Product Mix and New Product Development Strategy

    Module 3 Case Analysis: Product Mix and New Product Development Strategy

    MKT 501 Module 3 Case Analysis: Product Mix and New Product Development Strategy INTRODUCTION Companies in many markets today face massive amounts of competition. No longer can a company continue to make the same product for 50 years and have people purchase it because of brand loyalty. Many lament the loss of business in "downtown areas" because of the "big box" retailers; this same group shops at Wal-Mart or Target. While brand loyalty is not

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    Essay Length: 1,234 Words / 5 Pages
    Submitted: January 26, 2012 Essay by people
  • Case Study Review of Renault's Strategy in the European Minivan Business

    Case Study Review of Renault's Strategy in the European Minivan Business

    Case Study Review of Renault's Strategy in the European Minivan Business After reading and discussing about this case, there are some opinion as following. At the beginning, I only think that the first company enters the minivan market and the strategy of lower cost made Renault and Matra successful after reading this article. But after the discussion, I realized that I did not think deeper and consider other perspectives. For example, being the first mover

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    Essay Length: 262 Words / 2 Pages
    Submitted: October 8, 2012 Essay by people
  • Evaluation of the Business Case for Sustainability and Assessment of Deena Marstreng's Strategy

    Evaluation of the Business Case for Sustainability and Assessment of Deena Marstreng's Strategy

    This paper is divided into two parts. In the first part this paper will give an explanation of the concept of sustainable development and how it has developed over time within the context of the debate about the extent of corporate social responsibility. Furthermore will the first part give an evaluation of the impact on businesses in terms of the changing external business environment and the resultant implications for corporate strategies. The second part of

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    Essay Length: 3,792 Words / 16 Pages
    Submitted: February 12, 2013 Essay by jan.domhardt
  • Case Study Report - It Alignment with Business Strategy and Organization and Sustainable It

    Case Study Report - It Alignment with Business Strategy and Organization and Sustainable It

    Case Study report ISIT901 – Autumn 2015 http://dubaitravelator.com/wp-content/themes/directorypress/thumbs/wollongong.jpg IT STRATEGIC PLANNING - ISIT901 CASE STUDY REPORT IT Alignment with Business Strategy and Organization and Sustainable IT BY PADAMATA RAMYACHITRA: 5158072 ZIL-E-HUMA KHAN: 4744172 Table of Contents Abstract 3 Introduction 4 IT Alignment with Business Strategy and Organization 4 Problem Definition 5 Literature Review 6 Case Analysis 9 Preparing for the Case 9 The Case 10 Increasing the Sustainable Practices through Active contribution role 11 Decreasing

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    Essay Length: 5,886 Words / 24 Pages
    Submitted: October 2, 2016 Essay by Rao Siva
  • A Case Study About Pepsi Co's Place Strategy

    A Case Study About Pepsi Co's Place Strategy

    MARKETING MIX: PLACE Place is one of the group of variables in the marketing mix. Place includes company activities that make the product available to the target market. Specifically, place includes the following marketing tools: channels, coverage, location, inventory, transportation, and logistics. These marketing tools are essential in engaging your customer by knowing how to reach them. For further understanding of the place strategy, we are going to make use of Pepsi Company as the

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    Essay Length: 897 Words / 4 Pages
    Submitted: April 4, 2018 Essay by Ralph John Gabuya
  • Intel Case Study (spanish)

    Intel Case Study (spanish)

    Preguntas del caso 1. Was the Intel Inside campaign worth it? What were the factors that led to its success? Creo que la pregunta sale sobrando, debido al éxito que tuvo la campaña Intel Inside. Simplemente si uno escucha esas cuatro notas del comercial, ¿quién no piensa inmediatamente en Intel ?. Desde mi punto de vista, por supuesto que valió la pena la campaña, sólo hay que ver algunos números: para 1993, 80% de las

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    Essay Length: 1,081 Words / 5 Pages
    Submitted: November 14, 2010 Essay by people
  • Agt Case Study

    Agt Case Study

    Objectives of Research Project The primary ojective of this research project is to determine if there is a potential market for an amusement park in Karachi. This all encompassing objective can be broken down into the following sub objectives: estimating the potential demand for an amusement park in Karachi, determining the primary target market and understanding the needs of this target market. In order for a survey to satisfy its objectives, the survey questions asked

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    Essay Length: 295 Words / 2 Pages
    Submitted: November 17, 2010 Essay by people
  • Apple Inc - Case Study on Agency Theory

    Apple Inc - Case Study on Agency Theory

    CASE STUDY ON AGENCY THEORY Apple Inc started operations in early 1970. The company produces specialized items for manufacturing cars. Most of the raw materials used are imported from Brazil because the cost is low and the labor is very cheap. The CEO for Apple Inc, Mr Rodriguez, makes every attempt to keep the cost at the lowest. From 1970 to 2000 net income has increased at a rate of at least 25% per year.

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    Essay Length: 418 Words / 2 Pages
    Submitted: November 24, 2010 Essay by people
  • Company Case: Toyota Prius: Leading a Wave of Hybrids

    Company Case: Toyota Prius: Leading a Wave of Hybrids

    1. What micro environmental factors affected both the first generation and second generation models of the Toyota Prius? How well has Toyota dealt with these factors? [10 marks] In order for the reader to have an understanding of this question is important to begin by defining Micro-environment. This term is a factor of the Marketing Environment and it consists of the issues that, in one way or another, affect the company's ability to serve its

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    Essay Length: 297 Words / 2 Pages
    Submitted: November 30, 2010 Essay by people
  • A Case Study on Vora and Company

    A Case Study on Vora and Company

    A CASE ANALYSIS OF VORA AND COMPANY PRESENTED BY PRASOON GARG EN. NO. 10BSP0920 SECTION D Introduction to the Case: This case is about Vora and Company, established in December 1963 by M.C. Vora, which manufactures Blossom quick cooking oats. The company was located in Lucknow. The company was suffering with lower sales and losses. This case discuss about various strategies adopted by the company, their strengths and weaknesses and in that way it

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    Essay Length: 727 Words / 3 Pages
    Submitted: December 5, 2010 Essay by people
  • The Brand Strategy System of Barr

    The Brand Strategy System of Barr

    In my opinion, a brand strategy system is including 5 parts: brand property, brand structure , brand awareness, brand limitation and brand management, which I call it THE PSALM OF BRAND! For Barr, let's just follow these five parts to make a conclusion. The first chapter of brand psalm---brand property of Barr: The brand property of Barr is really complicated. We usually describe a brand property from whether it is a manufacturer brand or a

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    Essay Length: 714 Words / 3 Pages
    Submitted: December 5, 2010 Essay by people
  • Ust Tobacco Company Case Study

    Ust Tobacco Company Case Study

    UST has been a dominant company in the tobacco industry especially, in the moist tobacco industry. The company internalizes conservative debt policy and high dividend payout. UST is planning to buy back its shares which would help boost returns to stock-market investors, companies do not always use them just to demonstrate that their stock is undervalued, or to distribute excess cash to shareholders. However, the company is confronted with legislative and legal issues. Nevertheless, consumer

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    Essay Length: 338 Words / 2 Pages
    Submitted: December 7, 2010 Essay by people
  • The Case of the Unidentified Industries

    The Case of the Unidentified Industries

    The Case of the Unidentified Industries A-Department stores- would fit this financial data because their long-term debt stands outs it shows that this department store must borrow a lot of money to finance their inventories and buildings. They have an average inventory turnover rate which means that they currently efficient. This firm overall is at a good pace and its generates a lot of asset. Its shows little signs of any deffieciency except for the

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    Essay Length: 323 Words / 2 Pages
    Submitted: December 8, 2010 Essay by people
  • Shouldice Hospital Case Study

    Shouldice Hospital Case Study

    Memorandum To: Russell Lacey From: Julio Touma Date: September 8, 2010 Rec: Shouldice Hospital Limited Summary Shouldice Hospital is a hospital and clinic located in the suburb in the Toronto area in Canada. This is a very unique health facility because it only deals with abdominal hernias operations. Dr. Earle Shouldice, the founder of the hospital, developed a unique technique to operate these external hernias that mainly deals with the fact that the operations are

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    Essay Length: 966 Words / 4 Pages
    Submitted: December 8, 2010 Essay by people

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