Global Marketing

Q1]

Country Currency(per U.S. Dollar, February 22 2011) Rate Currency (per U.S. Dollar, 11/7/2013)

Argentina Peso 4.0230

5.9335

Brazil

Reais 1.6690 2.2824

Britain

Pound 0.6181 0.6243

Canada

Dollar 0.9842 1.0446

China

Renminbi 6.5776 6.0922

India

Rupee 44.860 62.7240

Indonesia

Rupiah 8,865.0 11,279.774

Japan

Yen 83.0590 99.3429

Mexico

Peso 12.0851 13.1420

Philippines

Peso 43.60 43.26

Russia

Ruble 29.2303 32.4070

South Africa

Rand 7.1728 10.2613

South Korea

Won 1,126.83 10,64.20

Switzerland

Franc 0.9488 0.9230

Turkey

Lira 1.5988 2.0301

Q2]

Country Currency(per USD, 22/2/2011) Rate Currency (per USD, 11/7/2013) (+/- change in percentage) Relative to USD (+/- change in percentage) Relative to Home currency

Argentina Peso 4.0230

5.9335 -32.199% +47.489%

Brazil

Reais 1.6690 2.2824 -26.875% +36.753%

Britain

Pound 0.6181 0.6243 -0.9923% +1.003%

Canada

Dollar 0.9842 1.0446 -5.7821% +6.137%

China

Renminbi 6.5776 6.0922 +7.9676% -7.3796%

India

Rupee 44.860 62.7240 -28.48% +39.8221%

Indonesia

Rupiah 8,865.0 11,279.774 -21.408% +27.239%

Japan

Yen 83.0590 99.3429 -16.392% +19.605%

Mexico

Peso 12.0851 13.1420 -8.0422% +8.7455%

Philippines

Peso 43.60 43.26 +0.78585% -0.77982%

Russia

Ruble 29.2303 32.4070 -9.8025% +10.868%

South Africa

Rand 7.1728 10.2613 -30.099% +43.058%

South Korea

Won 1,126.83 10,64.20 +5.8852% -5.5581%

Switzerland

Franc 0.9488 0.9230 +2.7952% -2.7192%

Turkey

Lira 1.5988 2.0301 -21.245% +26.976%

Q3] Results of the Currency Fluctuations.

There are many factors that affect the appreciation and depreciation of a currency of a certain economy. Countries and other private organizations frequently have publications on the economic data regarding the GDP, unemployment numbers, retail sales, Manufacturing data, Consumer Price Index, international trade and so on. These data's are carefully analyzed to keep track of a countries economic performance. By looking at these performances one can tell whether there is a demand or a supply in the currency of that country. Thus if there is a huge demand in the currency then that currency will start appreciating and if there is a big sell out, then the currency will fall and thus depreciate.

A countries economy therefore decides the appreciation and deprecation of their currency which in turn are decided by not only the above mentioned factors but also many other factors like interested rates. Now let's have a look at how the interest rates of the country have a direct impression on assessing a currency. If there is a rise in the interest rates of the currency then there will be