Google and Life

MBA 652: Marketing Strategy

Bellevue University

Article Discussion Questions I

Due: 12/04/2011

Google

In sum, the author is describing in whole, how technologies and the most popular of them- computers, change our understanding of the world as our own intelligence is gradually being replaced by an artificial intelligence. Apparently, this statement is quiet genuine and practical. In today's world, machines play a vital role in every-day life. For instance, large data can be entered into the spreadsheet, then by click on some few buttons and it will give you the result you want. Or another popular example could be usage of cars that we commute to shorten long distances and thereby simplify our hardships in life.

People tend to focus more on the internet as they can switch from one web to another, back and forth in a short time. Unlike the traditional medium, this was time consuming. Technology has changed our learning and reading styles. As a result, we tend to be web surfers and scanners of blogs, and so on; and so we have lost our ability to focus more on long pieces of articles. This impacts our ability to communicate well that we may not understand the short coming of how we receive and deliver the message. One may comprehend the content of what they are reading, but sometimes you need to go a little deeper to be able to get the big picture of that writing.

There is little doubt that technology is changing the concept of time. These changes in technologies affect the way businesses operate in general. For example, a domestic and regional business operation is not the only way corporations do business any more. Corporations are strategically more of a global rather than limiting themselves to regions of their origins. This is happening because time has changed and these periods are totally different time. Besides, Google, other technology advancement includes Facebook, Twitter, YouTube, Flickr, and LinkedIn, etc. Marketers should attach themselves to these technologies so that when they change, then they change with them. It is a dynamic environment that requires marketers to invest in and remain a part of it.

Imagining 10-15 years from now, things would dramatically change in the technological environment. The best guess would be that our learning, reading and communicating will be in our fingertip. It will be very easy to access information and quickly learn from it. Our reading skills will also fade because we will rely too much on the technology and so communication will be rather short in size, short sentences that are very much tech like words. And the only best way for business/marketers

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