Indigo Strategy
Essay by Nitesh Bathwal • July 27, 2017 • Case Study • 1,840 Words (8 Pages) • 1,344 Views
Essay Preview: Indigo Strategy
[pic 1]
Airlines Industry
-Indigo
Economics[pic 2] | Political/ Legal | |
GDP | ||
Growth | ||
Oil Rate | Aviation Policy 2016 | |
Exchange Rate | ||
Disposable Income (Saving Rate) | Pay Commissions | |
Interest Rate | Govt Policy | |
Real Capital Income | ||
Tax Incentives | ||
Index of Industrial Production | Socio cultural | |
Domestic Tourism
International Tourism
Religious Tourism
Technological Demographics
Big Data Analytics | Middle Class |
Social CRM | Urban Class |
Automation | Passenger Growth |
IOT | Working Age Population |
Quantitative Analysis[pic 3]
[pic 4]
Oil Price
80
[pic 5]
70
60
50
40
30
20
10
0
-15,000.00 -10,000.00 -5,000.00 0.00 5,000.00 10,000.00
Air traffic Domestic (in million)
90
[pic 6]
80
70
60
50
40
30
20
10
0
-15,000.00 -10,000.00 -5,000.00 0.00 5,000.00 10,000.00
INDUSTRY
Business Travel & Tourism Spending
(in USD Bn)
30
[pic 7]
25
20
15
10
5
0
-15000 -10000 -5000 0 5000 10000
Lending interest rate (%)
14
[pic 8]
12
10
8
6
4
2
0
-14000 -12000 -10000 -8000 -6000 -4000 -2000 0
[pic 9]
Quantitative Analysis
[pic 10]
Leisure Travel & Tourism Spending (in
USD Bn)
120
[pic 11]
100
80
60
40
20
0
-15000 -10000 -5000 0 5000 10000
Population ages 15-64 (% of total)
66
[pic 12]
65.5
65
64.5
64
63.5
63
62.5
-14000 -12000 -10000 -8000 -6000 -4000 -2000 0
INDUSTRY
Savings (%)
45
[pic 13]
40
35
30
25
20
15
10
5
0
-14000 -12000 -10000 -8000 -6000 -4000 -2000 0
GDP (Nominal)
2.5E+12
[pic 14]
2E+12
...
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