Integrated Advertising, Promotion, and Marketing Communications

Text:

Integrated Advertising, Promotion, and Marketing Communications, Clow and Baack, 5th ed., Prentice Hall/Pearson

Role of textbook:

The text book serves as a reference, providing terminology, theories, models and frameworks that are commonly accepted in marketing, advertising and promotion. Knowledge of these concepts is essential to successful completion of this course.

Marketing CBK Learning Objectives (MKT 421):

In every business class, we have learning objectives. These indicate what you should be

learning from each course. At the end of the semester, you will be asked to evaluate how well this class met the learning objectives. In addition to the learning objectives below, you will find that there are specific learning objectives for each class:

1. Identify and explain the basic concepts of promotional management as they apply to marketing and marketing strategy.

2. Apply these concepts in business situations in order to identify promotion problems.

3. Develop specific marketing recommendations to address the problems.

4. Understand how the concepts apply or must be adjusted in international markets.

5. Improve Your written and oral communication skills and your ability to work in teams.

Student expectations of Faculty

Students can refer to Bryan School Faculty and Student Guidelines to see the guidelines of faculty performance and behavior. Additionally, I have two very important goals:

1. Provide students with the marketing concepts that assist them in becoming productive

contributors in the community (see Course Learning Objectives below).

2. Create a learning environment where students feel fairly treated.

Faculty Expectations of Students

Students are expected to know and abide by the Bryan School Faculty and Student Guidelines in all matters pertaining to this course. Violations will be pursued in accordance with the guidelines. Please do not get into trouble by violating the guidlines. If you find yourself behind or in a difficult situation, please come see me. When in doubt about whether something is or is not a violation, please see me.

MKT 421 Honor Code

Please refer to the Bryan School Faculty and Student Guidelines. I should also like to add, please do not get into trouble by violating the guidelines. If you find yourself behind or in a difficult situation, please contact me. You will notice that the points are spread out pretty well to minimize the impact from some bad grades

Absenteeism Due to Religious Observance

If you have any religious holidays that might result in an absence, you must contact me at least two weeks before the holiday. I prefer to be contacted in the first two weeks of class. There are a limited number, so please read the UNCG policy for that answer and the answers to any other questions, which can be found under the Heading of "Religious Observance" at link

Course Requirements

In-class Attendance and Participation:

There is an attendance and participation grade because of the integrative and participative nature of this class. It includes attendance, attentiveness and oral participation.

Participation is measured in terms of consistently relevant (combination of quality and quantity) contributions to class discussions. This can include asking relevant questions and participation in group activities.

Attendance is part of the participation grade. Attendance at, and behavior in,

class meetings follows those standards of a professionally run meeting.

Be on time consistently. You will receive 1/4 point for each class attended, provided that you are on time and actively involved in the class, and up to 3 points additionally based on the subjective evaluation of your participation, up to a maximum of 10 points.

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