International Marketing

* Question 1

1 out of 1 points

Which of the following factors exacerbates the volatility in demand in industrial markets?

Answer

Selected Answer:

Professional buyers tend to act in concert.

Correct Answer:

Professional buyers tend to act in concert.

* Question 2

1 out of 1 points

Why are Japanese and German firms generally better at managing market volatility than American firms?

Answer

Selected Answer:

They value employees and stability very highly.

Correct Answer:

They value employees and stability very highly.

* Question 3

1 out of 1 points

If a country has reached an economic development level where there is a focus on manufacturing of both semidurable and nondurable consumer goods and goods demanded relate to equipment and supplies to support manufacturing, which stage of Rostow's five-stage model of economic growth is the country in?

Answer

Selected Answer:

Takeoff

Correct Answer:

Takeoff

* Question 4

1 out of 1 points

The perception of quality rests solely with the:

Answer

Selected Answer:

customer.

Correct Answer:

customer.

* Question 5

1 out of 1 points

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?

Answer

Selected Answer:

Farmers in third world countries often prefer less-efficient and lower quality but easier-to-maintain products to do work tasks.

Correct Answer:

Farmers in third world countries often prefer less-efficient and lower quality but easier-to-maintain products to do work tasks.

* Question 6

1 out of 1 points

With respect to universal standards in the sales of international products, which of the following statements is most applicable?

Answer

Selected Answer:

There is a lack of universal standards.

Correct Answer:

There is a lack of universal standards.

* Question 7

1 out of 1 points

Which of the following is the international organization that is attempting to synchronize standards for several international industrial sectors?

Answer

Selected Answer:

The Global Harmonization Task Force

Correct Answer:

The Global Harmonization Task Force

* Question 8

1 out of 1 points

ISO 9000 involves the:

Answer

Selected Answer:

registration and certification of a manufacturer's quality system.

Correct Answer:

registration and certification of a manufacturer's quality system.

* Question 9

1 out of 1 points

According to research, after-sales services are crucial in building customer loyalty and maintaining company reputation. What is another key reason that after-sales services should receive particular attention of top management?

Answer

Selected Answer:

These services are almost always more profitable than the actual sale of the primary good itself.

Correct Answer:

These services are almost always more profitable than the actual sale of the primary good itself.

* Question 10

1 out of 1 points

B&F Advertising Agency has just acquired a significant piece of Oracle's multimillion-dollar advertising business. Oracle would particularly like B&F to come up with creative ideas for Oracle's recent expansion into the lower Asian markets of India and Indonesia. To facilitate accommodate Oracle, B&F has now opened offices in two Indian cities and one Indonesian city. What would be the proper term to describe what B&F is doing with its own expansion into the above Asian markets?

Answer

Selected Answer:

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