Issues Recommendation

1. Limited capital: Mobilize capital from sponsors by producing advertiser funded programmes (AFP):

- VYP should promote its brand more widely through its programme and awards it has won in order to make the company more visible and promising for potential future sponsors.

- VYP's human resources director should find a suitable marketing manager to attract sponsors for future programmes in order to secure the company's AFP funding so that it won't miss out opportunities to other independent TV production companies who have secured sponsopship.

2. VYP has limited equipment, manpower, premises sources, so need much outsources such as freelancer, hired editing suites, studio:

- Precise project management is a must to ensure that bookings for outsourced resources (freelancer, equipment and studio) are made only when necessary.

- Continue to work with the same freelance people and small companies to work exclusively for VYP to ensure experienced good team work and precise bookings.

- Since studio time is very expensive, VYP must utilize the hiring of studio by preparing in advance. The studio must be appropriated for the filming with the lowest price possible. Run-through session or practice sessions should occur before the programs go into the studio and all staff needed must be booked and available to save time.

3. Programme commission:

- It's very important to control the cost since the profit, or loss for each programme is determined by the diff3rence between the contracted commissioned revenue and the actual cost incurred by VYP in the making of the programme. To control the cost, VYP's financial team should work closely with the producer team while making the program to reduce the likelihood of cost exceeding the budgets. The studio time should be utilized as mentioned before. Also improved planning and weekly meetings between the producer and his production staff and finance team is required to ensure the cost control and program's quality.

- To meet the time requirement, VYP's filming schedule must be planned and all booked in advance if necessary to take place in a studio. All the stall needed must be made sure to be available for the program making and the use of studio time must be utilized to avoid waste of time.

- For the cast flow pressure to not affect the time requirement, the VYP should always prepare a certain amount of available cast to advance the program making before the fund from broadcast companies is received.

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