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Kudler Fine Foods Strategic Plan

Essay by   •  March 14, 2011  •  Case Study  •  940 Words (4 Pages)  •  2,269 Views

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Kudler Fine Foods Problem Statement

Kudler Fine Foods was established in 1998 when Kathy Kudler fulfilled her vision of establishing her own gourmet food store (University of Phoenix, 2010). Kathy currently own three stores and one of the stores is not doing to good. Kudler Fine Foods have many issues and problems which need to be fixed for the company to be successful. Kathy have a good strategic plan for her company but some things should be changed, such as adding employees, cutting the amount of wasted product and closing the store that is not doing so well. This paper will discuss, the problems at Kudler Fine Foods, how to fix the problems, what Kathy did for the company.

After reviewing Kudler Fine Foods strategic plan I noticed many problems that the company is facing. Some of the problems could be fixed with a some work from Kathy. Some of the problems is that Kathy do not have enough managers on staff to assist her with the most important task that need to be done for the company. Kathy is taking on too much work alone and this could be very detrimental to her company if she does not do something about it now. Another problem is the perishable food Kathy is selling have a very short shelf life and if it is not sold by a certain date Kathy have to get rid of the product and the business is losing money. Some customers would stay away from the perishable items because the food does not last as long as most food. By being a speciality shop with high payroll Kathy do not have enough money to bring in the qualified people she need to work for her company (University of Phoenix, 2010). Kathy need to find a way to cut cost, if she do not find a way soon she can lose some of the employees she already have because they are not getting paid enough. Kudler Fine Foods could also face problems if the economy get worst, if the economy get worst this could be bad for any company. If the economy get worst then Kudler Fine Foods will have to raise prices and most customers will not like that and they will start shopping at other stores. The Del Mar location is not doing as well as Kathy hoped it would and that store is losing money everyday.

All the problems Kudler Fine Foods face are fixable all Kathy have to do is get the right help. There are many things that could be done to fix the problems at Kudler Fine Foods such as, Kathy hiring an assistant manager to take some of the burden off of her. When Kathy take a vacation, sick leave or travel to other stores she would have to hire someone she can trust to fill in and cover for her. The assistant manager Kathy hire can also do some of the traveling to other stores Whoever Kathy decide to hire must have managerial experience. Kathy need someone who is responsible enough to order replacement inventory and deal with major business issues. Kathy can start cutting cost by managing the amount of perishable goods she have in her store,



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