Market Analysis Through Spss

Frequencies on the part worth  of the lowest price for delivery

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The first three rows are -1 so start to calculate from forth row. There are 36 respondents prefer lower minimum ordering price for free delivery (i.e. HKD 60).

And only 4 respondents prefer higher minimum price for free delivery (i.e. HKD 120).

Frequencies on the part worth  of the speed of delivery

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The first twelve rows are -1 so start to calculate from row thirteen. There are 25 respondents prefer faster speed of delivery (i.e. <30 minutes).

And 15 respondents prefer lower speed of delivery of delivery (i.e. 31-60 minutes).

Frequencies on the part worth  of ordering method

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Frequencies on the part worth  of number of serving

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The first six rows are -1 so start to calculate from row seven. There are 30 respondents prefer online to be the ordering method.

And only 10 respondents prefer telephone to be the ordering method.

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The first eight rows are -1 so start to calculate from row nine. There are 28 respondents prefer number of serving is 1-5 people.

And 12 respondents prefer number of serving is more than 5 people.

Speed of delivery

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Male has more zero part worth at speed of delivery (<30 minutes). Female has more zero part worth at speed of delivery (31-60 minutes).

Lowest price for delivery

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Female has more zero part worth at lowest price for delivery (HK$60). Female also has more zero part worth at lowest price for delivery (HK$120).

Ordering methods

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Male has more zero part worth at using online to be ordering method. Female has more zero part worth at using telephone to be ordering method.

Number of serving

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Male has more zero part worth at number of serving is 1-5 people. Female has more zero part worth number of serving is more than 5 people.

A box plot of speed for delivery (<30 minutes) for sex by income level

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For lower income level (<$15000), female have higher path worth than male on speed for delivery less than 30 minutes.

For higher income level (>$15000), male have higher path worth than female on speed for delivery less than 30 minutes.

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A box plot of speed for delivery (31-60 minutes) for sex by income level

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For lower income level (<$15000), female have higher path worth than male on speed for delivery at 31-60 minutes.

For higher income level (>$15000), male have higher path worth than female on speed for delivery at 31-60 minutes.

A box plot of lowest price for delivery ( HK$60) for sex by income level

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For lower income level (<$15000), male have higher path worth than female on the lowest price for delivery at HK$60.

For higher income level (>$15000), female have higher path worth than male on the lowest price for delivery at HK$60.

A box plot of lowest price for delivery (HK$120) for sex by income level

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For lower income level (<$15000), female have higher path worth than male on the lowest price for delivery at HK$120.

For higher income level (>$15000), male have higher path worth than female on the lowest price for delivery at HK$120.

A box plot of ordering method (online) for sex by income level

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For lower income level (<$15000), female have higher path worth than male to choose online to be their ordering method.

For higher income level (>$15000), male have higher path worth than female to choose online to be their ordering method.

A box plot of ordering method (telephone) for sex by income level

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For lower income level (<$15000), female have higher path worth than male to choose telephone to be their ordering method.

For higher income level (>$15000), male have higher path worth than female to choose telephone to be their ordering method.

A box plot of number of serving (1-5 people) for sex by income level

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For lower income level (<$15000), female have higher path worth than male on number of serving (1-5 people).

For higher income level (>$15000), female also have higher path worth than male on number of serving (1-5 people).

A box plot of number of serving (>5 people) for sex by income level

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For lower income level (<$15000), female have higher path worth than male on number of serving (>5 people).

For higher income level (>$15000), female also have higher path worth than male on number of serving (>5 people).