Mktg 310 Assignment 3: Toyota Prius Case

MKTG 310 ASSIGNMENT 3: TOYOTA PRIUS CASE DUE DATE: June 24, 2011

STUDENT NAME: John Drexler T. Perez

MICROENVIRONMENTAL ANALYSIS: Intermediaries

ISSUES/TRENDS OPPORTUNITIES THREATS

Agents were hired to promote the hybrid car. With a pleasing personality and a professionally trained agent, the company could surely sell their car and their investment for the training of their agents will return.

With the agents, the customers could personally talk regarding with the cars features and improvements. They can also ask questions that if been answered accurately, would make them to spend their money to buy the car. Toyota is not the only company with trained agents. Other companies also have professional agents like Honda, Ford, and General motors.

Agents may fail to convince his/her customer or deliver a wrong answer to the customer's questions.

Distribution through network. The company could provide online activities such as online ordering and online payment. This lessens the effort of the buyer to go to the company's building.

When doing this, the company should make a site that has detailed information on it, and easy steps during purchasing and paying. There maybe fake buyers and internet hackers who would corrupt the company's files.

Competitor's site might be more detailed, attractive, and provides easy steps on purchasing.

The buyers could not personally ask for inquiries about the car.

There are other people who never thought of ordering through internet.

There are also other people who would like to try alternative ways of transportation like LRT, Public vehicle, and motor.

MKTG 310 ASSIGNMENT 3: TOYOTA PRIUS CASE DUE DATE: June 24, 2011

STUDENT NAME: John Drexler T. Perez

MACROENVIRONMENTAL ANALYSIS: Demographic

ISSUES/TRENDS OPPORTUNITIES THREATS

There are about 78 million populations of baby boomers in the world. They account for the 30% of the population. They are known for having interests in quality products and willing to try the new. The Toyota Prius is a quality car and it has these unique new features of a luxury car that baby boomers would like to try. Baby boomers see themselves as entering new life phases. They may want to feel young and look forward with the new things we have today. With having earned enough money, they can buy easily the things that they wanted to.

The population today grows rapidly, that is why the demand for automobile also grows swiftly. Consumers compare the differences and improvements in various automobile before they make their choice, so Toyota targeted those costumers who were 'techies.' The Toyota Prius might be a big hit for people born under generation y because there are about 83 million of them in the world and they are the 'techies' whose comfort are computer, digital, and internet technologies. Generation y also expanded its earnings so that they can buy the things they wanted to. Being a techie, they could also apply to the company and make improvements to the new car model that Toyota would soon launch.

COMPANY CASE

Prius: leading a wave of hybrids.

Questions:

1. What micro environmental factors affected both the first generation and second generation models of the Toyota prius? How well has Toyota dealt with these factors?

2. Outline

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