Organization Cannot Be Managed

staticThe main aim of every organisation is increase demand for the goods and services it offers. To achieve this goal, organisations employ certain ethics that control their attitudes, beliefs, experiences and values. This ethical characteristic of an organisation is known as its 'organisational culture'. In their book Strategic Management, Hill and Jones (2001) define organisational culture as the specific collection of values and norms that are shared by people and groups in an organisation, and that control the way they interact with each other and with stakeholders outside the organisation. In their opinion, it also includes beliefs and ideas about what kind of goals members of an organisation should pursue, and ideas about the appropriate kind or standards of behaviour organisational members should use to achieve these goals. From organisational values develop organisational norms; guidelines or expectations that prescribe appropriate kinds of behaviour by employees in particular situations, and which control the behaviour of organisational members towards one another (Hill and Jones, 2001: 21).

Ogbonna and Wilkinson (2003) state that the services offered by any organisation can only be marketed when there is an interaction between a particular unit of the organisation and the consumers. The relationship The main aim of every organisation is increase demand for the goods and services it offers. To achieve this goal, organisations employ certain ethics that control their attitudes, beliefs, experiences and values. This ethical characteristic of an organisation is known as its `organisational culture'. In their book Strategic Management, Hill and Jones (2001) define organisational culture as the specific collection of values and norms that are shared by people and groups in an organisation, and that control the way they interact with each other and with stakeholders outside the organisation. In their opinion, it also includes beliefs and ideas about what kind of goals members of an organisation should pursue, and ideas about the appropriate kind or standards of behaviour organisational members should use to achieve these goals. From organisational values develop organisational norms; guidelines or expectations that prescribe appropriate kinds of behaviour by employees in particular situations, and which control the behaviour of organisational members towards one another (Hill and Jones, 2001: 21).

Ogbonna and Wilkinson (2003) state that the services offered by any organisation can only be marketed when there is an interaction between a particular unit of the organisation and the consumers. The relationship betwe

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