Story Telling in News Media

If you want to promote something like product, thoughts, news you need a good story and someone who can tell it efficiently. Because people's attention can only be drawn by stuff they understand. And stories are a good way to let it come alive in one's mind. Because of the severe competition between media corporations these people were forced to use a more efficient way to draw attention and started to use storytelling in news media. Storytelling is currently the best way to get attraction from the audience, help them understand and leave a powerful effect. A good story is always a way to get an audience.

If we were to go into the history of storytelling, Nobody knows when the first story was actualy told. Story telling has been an important part of culture since very old times. Before man learned to write, he had to rely on his memory to represent a credible story. For this he had to be a good listener. A good story teller was always respected. He could easily find an audience, eager to devour every exciting bit of information in their stories. These stories were also shared with others in faraway lands, when people traveled. Today stories are part of our society and culture. Movies, books, music, news media, religions, architecture and the influence of storytelling is to seen in all aspects of our life. 1

In the 21. Century news media has had a rapid increase in importance. News has been in our lives since 2400BC and leading the society. Its power over people has increased because people used to find these sources a lot harder than now. With the help of the internet in 1991 when the first online weekend newspaper came out news media spread widely. Now people can access everything easily through online-non-print news sites thanks to the millions of websites that have come out in a very short time. Aswell as the internet tv is another very efficient way to find news thinking that before the 21st century there weren't so many tvs but now every house has at least one. Due to the ease of finding these sources the free speaking medians and the freedom of the media it has gotten exceedingly simple to manipulate and direct people as one wants. Because of the competition between the news medians the news reporting technics have been extended.

News media is more important than ever before in 21. Century. People can acces everything through online -non-print news sites. Thats because there are millions of websites which provides news. Also same with the tv channels. İts increasin enormously. Because of competition between them news reporting technics are extended. News reporters use storytelling techniques in their reportings. But why do they use this? The main reason is to make people curious and keep listen their news. By story tellling techniques audiances watch them and think about it.

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