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The Impact of Social Media Has Had on the Global Economy as Far as Business-Related Interaction Is Concerned.

Essay by   •  February 29, 2012  •  Essay  •  417 Words (2 Pages)  •  2,576 Views

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Since the advent of television, the effect of television violence on the society has been widely studied and debated. The influence of television on youth behaviour is a matter of much concern. It is a subject that has attracted a great deal of attention since decades past. Several researchers have been involved in the study in order to understand the relationship that exists between watching violence on the television and real life violence. The researchers who have conducted the studies over the years sometimes disagree among themselves. While there is no question that the television is well saturated with violent content, a major issue of our time is whether the portrayal of violence on the television is the cause of aberrant behaviour. Even though violent behaviour on the television can be imitated, some experts however, hold the view that the negative effect of media-depicted violence is often over stated.

Whether or not the media directly impacts on youth behaviour is a controversial topic. It has attracted diverse views from several researchers and scholars. Undoubtedly, today's youth are faced with a media environment that differs from the one faced by the earlier generation. Also, it is obvious that the youth of today are living in a media-saturated world. The media has developed over the years. Media content can be consumed anytime and anywhere on demand. The youth of today are constantly exposed to various kind of television programming. There is digital, cable and satellite television. Therefore, there is an increase in the number of channels available to viewers to choose from. In addition, media corporations are increasingly targeting youth as a profitable group of consumers through niche marketing. But the question is whether or not the display of violence on the television has a direct influence on youth aggressive behaviour?

The body of research on television violence continues to grow. The subject of media violence is a subject of importance all around the world. It was therefore important to conduct this research so as to contribute to the body of knowledge that already exists. Are the murder and mayhem on South Africa's television really to be blame for the violent behaviour of South Africa's youth? It was also important and especially advisable to ascertain what contribution media violence makes to serious interpersonal physical violence among older children and adolescents given the level of concern about this problem. This research aims to unravel the relationship between the display of violence in media and youth aggressive behaviour in the South African context.

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