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Weaknesses of Mamee Double Decker Company When Expanded to Autria

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weaknesses of mamee double decker company that expanded to AutriaCOMPETITIVE

Competitor Analysis plays an important role in the part of the strategic planning process. Firstly, we must know that about the sources of information for competitor analysis by knowing each of the competitor skills, so the work can be done better and successfully.

Mamee-Double Decker (M) Bhd emphasized that the brand building helps positioning the company among the main players in the instant noodles and snack manufacturing industry. So, company can ready and avoiding from the competition from other competitors. There are having many types of brand companies created by gaining advantages and profit in the market place. For example, instant noodle in Malaysia like Ina, Vit's ; Indo food and Koka from Singapore; Indo mie, Mama from Indonesia; Tung e, Qcup, Kung-Fu from Taiwan and Kimchi, Samyang, Su tah from Korea.

In addition, Mamee-Double Decker (M) Bhd are provided various favor and tastes on the instant noodles in order to attract more customers to buy their products. Then, the other competitor also follow the ideas of their company by continuing produce various types of instant noodles which are specialized by compete with the others competitors. Furthermore, Mamee Double Decker Bhd competed against other competitors by emphasis on their health care of their consumers. Those of the product make are being processed and manufactured by naturally with no adding any chemical product. While the other companies are just emphasized the beauty of consumers only by providing the lowest fat contain of the product sold. So, the products can be manufactured with oxidizing the fats and oils. Then, when the consumers consuming the product(instant noodles) is more concerned for them on the health drawback problem.

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