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What Happen to Coca-Cola - Advantage of Diversify Organization

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Advantage of Diversify Organization

In a multicultural nation such as the United States, one would assume that the concept of diversity would have a clear definition; but the definition of diversity differs from person to person, from organization to organization, and from author to author. In some organizations, diversity is strictly focused upon race, gender, religion, and disability status; in other organizations, the concept of diversity is extended to sexual orientation, body image, and socioeconomic status. In this section we will discuss various models that explain diversity; and the benefits of diversity. Workplace diversity can make American companies more productive and profitable. They also bring differences that we must understand and embrace for those benefits to be realized. Many companies such as Coca-Cola, and other organizations are leveraging diversity to tap into underserved markets and customers. For example, Coca-Cola has used its diversity to develop a market in the Hispanic community for one of its new soft drinks.

Benefits of Workplace Diversity - An organization's success and competitiveness depends upon its ability to embrace diversity and realize the benefits. When organizations actively assess their handling of workplace diversity issues, develop and implement diversity plans, multiple benefits are reported such as:

* Increased adaptability - Organizations employing a diverse workforce can supply a greater variety of solutions to problems in service, sourcing, and allocation of resources. Employees from diverse backgrounds bring individual talents and experiences in suggesting ideas that are flexible in adapting to fluctuating markets and customer demands.

* Broader service range - A diverse collection of skills and experiences (e.g. languages, cultural understanding) allows a company to provide service to customers on a global basis.

* Variety of viewpoints - A diverse workforce that feels comfortable communicating varying points of view provides a larger pool of ideas and experiences. The organization can draw from that pool to meet business strategy needs and the needs of customers more effectively.

* More effective execution - Companies that encourage workplace diversity inspire all of their employees to perform to their highest ability. Company-wide strategies can then are executed; resulting in higher productivity, profit, and return on investment.

What happen after Lawsuit?

The settlement was modeled after a 1996 agreement involving Texaco Inc., which paid $176 million--previously the largest discrimination award--to end a similar suit by its black employees. Coke Chairman Douglas Daft called the deal "meaningful, constructive and equitable to all parties."

"It comes from the belief that we need to lead, not just comply, on such issues," he said in a conference call with reporters. "It will be a process that continues forever." The class-action suit had embarrassed senior Coke executives, worsened employee morale and created a public relations nightmare for the Atlanta-based company. Black workers contended that they were paid less and had fewer opportunities to advance than white employees. Few of the company's black managers, according to the suit, reached the highest salary levels. They



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