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908 Elements marketing mix Essays: 401 - 425

Last update: December 3, 2015
  • McBride Marketing Paper

    McBride Marketing Paper

    Introduction A company created by a group of entrepnours who had a vision to become a provider of low cost mortgages to those who longer for financial independence and financial rewards founded McBride Financial Services. The company mission statement reflected the founders' intentions of providing specialized services, VA, and FHA loans in home financing as well as refinancing with intention of future expansion into Montana, North Dakota, Wyoming, and South Dakota (University of Phoenix, 2012).

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    Essay Length: 2,688 Words / 11 Pages
    Submitted: March 10, 2012 Essay by lilmsg39
  • Are Indices True Indicators of Market Condition?

    Are Indices True Indicators of Market Condition?

    Are Indices true indicators of market condition? A stock market index measures a section of the stock market, in order to act as an indicator of the market, showing whether the majority of the stocks traded in that market are going up or down, thereby also indicating the overall mood of the investors. The SENSEX and Nifty are such indices. The BSE Index- SENSEX or the Bombay Stock Exchange Sensitive Index is India's first stock

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    Essay Length: 426 Words / 2 Pages
    Submitted: March 10, 2012 Essay by people
  • Softening, Polishing and Coloring the Male Market Assignment

    Softening, Polishing and Coloring the Male Market Assignment

    Softening, Polishing and Coloring the Male Market Assignment Background: Male grooming market has been growing significantly despite the recession all around the world. It has started with Gillette's introduction of the safety razor and has grown to a multibillion dollar business. Brands such Proctor & Gamble, Dove, L'Oreal and many others recognized the opportunity in male grooming market and developed various products specifically for men. Despite these great opportunities there are also challenges companies have

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    Essay Length: 1,423 Words / 6 Pages
    Submitted: March 11, 2012 Essay by people
  • Market Research Methodologies

    Market Research Methodologies

    Gourmet Food Inc. has a number of food items that focus on healthy delicious food that is affordable. Gourmet Food Inc. offers a wide range of food products, wines, and information for customers to be able to experience French food either at home or at one of our fine restaurants. A SWOTT analysis will be created and explained thoroughly, the internal and external factors of Gourmet Food Inc. in correlation to current trends and forces,

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    Essay Length: 1,868 Words / 8 Pages
    Submitted: March 12, 2012 Essay by Jakey10us
  • Target Markets

    Target Markets

    Target Markets The target market for J&J can be categorized into the three business segments of the company; ________________________________________ Consumer health care; Under this section the company targets the millions of people of all ages at home world wide who purchase the company's products over the counter. The products are used in reducing fever, relieving pain, reduce smoking, treatment of allergies, keeping babies comfortable and clean and prevent sunburns. The market under this segment can

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    Essay Length: 415 Words / 2 Pages
    Submitted: March 14, 2012 Essay by people
  • Verizon: Comprehensive Marketing Analysis

    Verizon: Comprehensive Marketing Analysis

    Verizon: Comprehensive Marketing Analysis Mission Statement Verizon's mission statement is "As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors." (Verizon 2010). Their vision is to bring communications to everyone. Distinctive Competencies Verizon has a strong wireless network. It continues to enhance the domestic infrastructure. Verizon continues to enhance the speed

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    Essay Length: 1,355 Words / 6 Pages
    Submitted: March 14, 2012 Essay by people
  • Market Research

    Market Research

    G2 Assignment Gault Toyota Research Proposal We are conducting a market research for Gault Toyota located in Endicott, New York. After meeting with Connie Gault, the general manager, we have obtained a general knowledge and brief insight of their current marketing strategy and how it influences their current business. Management Problem Since the establishment of Gault Toyota, it has been tracked and proved that their main consumer base lives within a 10-mile radius. However, with

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: March 14, 2012 Essay by people
  • The Importance of Marketing in Your Business

    The Importance of Marketing in Your Business

    The Importance Of Marketing In Your Business By Carael Knight Ads by Google Small order business www.hktdc.com Meet quality suppliers in Hong Kong Int'l Lighting Fair 2012. 6-9 Apr Create More Value www.thepartnershipmodel.com Develop stronger relationships with your customers and suppliers What do customers want? ey.com/global-insurance-survey-2012 How insurers can meet evolving customer needs. The true definition of marketing is setting up automatic, repeatable systems that create an environment where people want to buy from you

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    Essay Length: 1,331 Words / 6 Pages
    Submitted: March 16, 2012 Essay by people
  • Shanghai Tangs Market Evaluation

    Shanghai Tangs Market Evaluation

    Shanghai Tangs brand began life targeting western customers seeing a taste of Asian fashion, but has since developed its appeal to Asian, and especially Mainland Chinese consumers. Shanghai Tangs have seen tremendous growth among the Chinese and on the Mainland over the past couple of years. The Chinese customers becoming more confident day by day, from an initial base of entirely western customers, their sales are now 50% to western and 50% to Asian customers."

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    Essay Length: 459 Words / 2 Pages
    Submitted: March 17, 2012 Essay by 412pulkit
  • The Power of Real-Time Social Media Marketing

    The Power of Real-Time Social Media Marketing

    The Power of Real-Time Social Media Marketing By : Beverly Macy and Teri Thompson Social media marketing is a fast growing concept and it has become a necessity nowadays; because it offers significant opportunities for companies, in terms of building relationships with customers and managing their reputation. Which absolutely has an impact on both sales and revenue. Social media is platforms that are easily accessible to everyone with Internet access. And social media marketing (SMM)

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    Essay Length: 596 Words / 3 Pages
    Submitted: March 18, 2012 Essay by people
  • Marketing Plan for Selling Product

    Marketing Plan for Selling Product

    TABLE OF CONTENT CONTENTS PAGE(S) 1. BACKGROUND 1 2. EXECUTIVE SUMMARY 1 3. SWOT ANALYSIS 2 3.1 Strengths 2 3.2 Weaknesses 2 3.3 Opportunities 2 3.4 Treats 2 4. OBJECTIVES 3 4.1 Product Description 4 5. MARKETING STRATEGY 5 5.1 Target Markets 5 5.2 Target Customer 5 5.3 Positioning 6 5.4 Product Strategy 6-7 5.5 Price Strategy 7 5.6 Place Strategy 8 5.7 Promotion Strategy 9-10 6. ACTION PROGRAMS 10 7. PROJECTED INCOME STATEMENT 11

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    Essay Length: 2,272 Words / 10 Pages
    Submitted: March 20, 2012 Essay by people
  • Marketing Case

    Marketing Case

    The need for guerrilla marketing can be seen in the light of three facts: 1. Because of big business downsizing, decentralization, relaxation of government regulations, affordable technology, and a revolution in consciousness, people around the world are gravitating to small business in record numbers. 2. Small business failures are also establishing record numbers and one of the main reasons for the failures is a failure to understand marketing. 3. Guerrilla marketing has been proven in

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    Essay Length: 314 Words / 2 Pages
    Submitted: March 21, 2012 Essay by lyelye
  • The Derivative Markets in Zimbabwe - Policy Recommendations, Implications and Conclusion

    The Derivative Markets in Zimbabwe - Policy Recommendations, Implications and Conclusion

    POLICY RECOMMENDATIONS, IMPLICATIONS AND CONCLUSION 5.1 Introduction Derivative trading is growing phenomenally and it is not exceptional in the Zimbabwean case. Based on findings, the derivative market in Zimbabwe is still small but growing at a very much faster rate. The market now stands at above Z$1 billion in size. In reality, derivatives can be dangerous to the economy in general as already indicated under empirical review section in Chapter 2, but considering the rate

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    Essay Length: 2,138 Words / 9 Pages
    Submitted: March 22, 2012 Essay by people
  • Strategic Marketing Plan for a Doughnut Shop

    Strategic Marketing Plan for a Doughnut Shop

    Abstract A marketing plan is a very important step to the success of any product or service. The marketing plan is generated as a step-by-step instruction guide to achieve the set marketing goals. Secondly, it is created to help companies monitor the different marketing strategies in use. This document is also a tool for management and owners to identify what strategies are working and which ones need to be redone. Strategic Marketing Plan: Dough Boy

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    Essay Length: 3,093 Words / 13 Pages
    Submitted: March 22, 2012 Essay by people
  • Management Report Concerning Russia as a Potential Market for Direct Investment/export by a Uk Company

    Management Report Concerning Russia as a Potential Market for Direct Investment/export by a Uk Company

    As with most countries Russia has experienced a turbulent economy due to the recent financial crisis. This phenomenon has resulted in a downturn of growth statistics worldwide which makes forecasting all the more difficult. However after studying many different publications and estimates I have compiled this comprehensive description of the market environment for the industry and analyzed the factors relevant so you can consider them at your discretion. I have also included a final summary

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    Essay Length: 1,534 Words / 7 Pages
    Submitted: March 23, 2012 Essay by RichardHarris
  • The Body Shop Marketing Campaign

    The Body Shop Marketing Campaign

    1. Executive Summary Body Shop is the second largest and established Cosmetics and Beauty Care Franchise in the world providing quality products made from natural ingredients. The Body Shop has positioned itself as an 'ethical' and 'environmentally conscious' company, against animal testing. This marketing strategy has been developed to establish The Body Shop in China, the most attractive markets in the world. China is a great next step for The Body Shop for a number

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    Essay Length: 826 Words / 4 Pages
    Submitted: March 23, 2012 Essay by byakugan
  • Pantene Marketing Plan

    Pantene Marketing Plan

    Executive summary 1 Introduction 3 Internal analysis 3 Branding Analysis 3 Objectives 4 Target Market 4 Company and Brand trend 4 Industry trend 6 Product trend 6 Consumption value trend 7 Price trend 7 Financial Trend 7 Distribution Channels 8 External Analysis 8 Political 8 Economic 8 Socio 9 Technological 9 Environmental 9 Competitive Analysis 10 Product: 10 Price: 11 Promotion: 12 Place: 13 SWOT Analysis 14 Strength: 14 Weakness 15 Opportunity 15 Threat 16

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    Essay Length: 6,769 Words / 28 Pages
    Submitted: March 24, 2012 Essay by cindyxiaomao
  • Classic Airlines Marketing

    Classic Airlines Marketing

    Marketing is a vital part for all companies that want to achieve their goals. Businesses with successful with marketing make use of both unique, informal, and formal marketing tools and plans. We are looking at a business, Classic Airlines, and its recent marketing plans and issues. "Classic Airlines has been in business for one fourth of a century and is one of the largest airlines in the world. Classic Airlines marketing group has been assigned

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    Essay Length: 2,253 Words / 10 Pages
    Submitted: March 25, 2012 Essay by people
  • Bond Market Development in Germany

    Bond Market Development in Germany

    The bond market of Germany (in terms of bond debt) is the world's third largest national market after such developed countries as the U.S. and Japan, with volume of 5.8 trillion. U.S. $ (December 2007, data of the Bank for International Settlements) Of those, over half of the debt falls on the bonds placed on the international market (mainly Eurobonds).And by many indicators Germany is the leader in Europe because the scale of the European

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    Essay Length: 1,468 Words / 6 Pages
    Submitted: March 25, 2012 Essay by people
  • Draft - an Introduction to Retail Management and Marketing

    Draft - an Introduction to Retail Management and Marketing

    Draft - An introduction to retail management and marketing The main aim and endeavor of this write is to gain maximum possible grades for the student and shall make all efforts to present an originally scripted, professional and high grade paper in line with needed requirements and demands of the customer and University. Introduction: This paper shall consider the retail banking sector in this country. For one thing, the retail banking sector is dynamic and

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    Essay Length: 309 Words / 2 Pages
    Submitted: March 25, 2012 Essay by uzmakash
  • Marketing Strategy of Air New Zealand 2011

    Marketing Strategy of Air New Zealand 2011

    1 Introduction Air New Zealand (ANZ) is a New Zealand (NZ) based airline company and its main goal is to become the best in every target market by creating a workplace full of people who are committed to customers in a distinctively NZ way. In this marketing strategy analysis report, a brief background of ANZ will be provided, followed by internal and external analysis. Next, a SWOT analysis output will be conducted based on the

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    Essay Length: 5,021 Words / 21 Pages
    Submitted: March 25, 2012 Essay by people
  • Marketing Performance

    Marketing Performance

    1. Does marketing matter? Does marketing matter? I know that the answer to this question would certainly differ if the respondent headed up a firm's marketing department or the finance department. One of my Executive MBA students (a finance person, naturally!) recently asked, ''How can I know, I mean really know, that a dollar spent on marketing is going to pay off?'' At first, I gave a flip reply: ''How do you know, really know,

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    Essay Length: 420 Words / 2 Pages
    Submitted: March 27, 2012 Essay by s.zesch
  • Mobile Market in Sri Lanka

    Mobile Market in Sri Lanka

    Today's mobile telephone market has become very competitive market. According 2010 Central bank report (Statistical Appendix table 34) there is 17,246,567 mobile phone subscribers. When we comparing to year 2000 its more than 3900% growth. Telecommunications Regulatory Commission of Sri Lanka (TRCSL) is the national regulatory agency for telecommunications in Sri Lanka. According to their 2010 December statistical report mobile telephone density per 100 persons was 82. In 2008 December it was only 54.6 mobile

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    Essay Length: 480 Words / 2 Pages
    Submitted: March 27, 2012 Essay by karu
  • Frank Pambianchi - Sports Entertainment and Marketing

    Frank Pambianchi - Sports Entertainment and Marketing

    Frank Pambianchi Sports Entertainment and Marketing 3/21/12 Stocks and the news summary In a latest issue of Forbes magazine, an article states how the international technology giant Apple that it's shares are going to be worth over 1650$ by the end of 2015. In the article, it breaks down Apple's products and how much of its revenue for the company. Apple products include iPhone, iPad, Mac, its whole line of iPods, and iTunes. Just topping

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    Essay Length: 322 Words / 2 Pages
    Submitted: March 27, 2012 Essay by people
  • Four Seasons Hotel - Market Strategies

    Four Seasons Hotel - Market Strategies

    Market Strategies Under transnational strategy, the firm faces both strong cost pressures and strong pressures for local responsiveness at the same time. Four Seasons hotel use the Transnational Strategy and try to cater the local responsiveness through design the appearance of the hotel. There are many low-cost competitors and the other outstanding hotel in the world. In view of the cultural differences, Four Seasons hotel differentiates its hotel's appearance, facilities, activities and so on, across

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    Essay Length: 278 Words / 2 Pages
    Submitted: March 27, 2012 Essay by speedon9