Marketing essays
Last update: May 15, 2015-
India's Gold Jewelry Market and Industry
Student number: 2 Background: Company Tanishq is the jewelry division of India's leading watchmaker, Titan Industries, a subsidiary of the Tata group, one of the most respected businesses. Tanishq was India's only national jeweler; it sold gold and gem-studded jewelry in boutiques across India. Initially, Tanishq had targeted a more western consumer, which had evoked a "nice but not me" reaction from Indian women. Tanishq failed at launching the 18 karat studded jewelry which led
Rating:Essay Length: 1,303 Words / 6 PagesSubmitted: July 18, 2011 -
Marketing
Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing does much more than that, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers.
Rating:Essay Length: 339 Words / 2 PagesSubmitted: July 18, 2011 -
Nestle Marketing Strategies and History
ACKNOWLEDGEMENT We are greatly thankful to our Mrs. Preeti Rajpal Singh, our Marketing professor, who introduced us to the nuances of marketing. We are also grateful for her constant guidance and support during the making of the project. Our efforts would not have culminated successfully without the kind cooperation of Mr Sanjay Dhaneja, Mr raj Sexsena at the Nestle India Head office at Gurgaon who responded to all our queries and satisfied all our requests
Rating:Essay Length: 5,303 Words / 22 PagesSubmitted: July 19, 2011 -
Marketing
When the business landscape was simple, companies could afford to have complex strategies. But now that business is so complex, they need to simplify. Smart companies have done just that with a new approach: a few straightforward, hard-and-fast rules that define direction without confining it. Since its founding in 1994, Yahoo! has emerged as one of the blue chips of the new economy. As the Internet's top portal, Yahoo! generates the astounding numbers we've come
Rating:Essay Length: 367 Words / 2 PagesSubmitted: July 19, 2011 -
Social Media Marketing - a Pre Requisite for Companies Big and Small
Social media marketing - a pre requisite for companies big and small Internet is by far the most widely used source for information. Every brand today wants space here. This article aims to find out if the use of social media marketing is only viable for big business houses. Today social media has become a pre-requisite for the marketing of every organisation. A few big names use this medium and make noise in the media.
Rating:Essay Length: 2,051 Words / 9 PagesSubmitted: July 19, 2011 -
Sales & Marketing Supervisor
Define the problem Plax entering the market in 1998 has seen a significant attainment in market share in which the competition lead by P&G, Scope, has 32%. With Plax's attainment in two years time, P&G sees the potential of losing market shares in the product category. She is concerned that with all the competitions such as Listerine following suit of Plax's new position for the product category of "Plaque fighter" in addition to fresh breath
Rating:Essay Length: 322 Words / 2 PagesSubmitted: July 19, 2011 -
Mkt/571 - Classic Airlines Marketing Solution
Classic Airlines Marketing Solution Classic Airline is currently the fifth largest airline with a fleet of over 3 and serving over 240 cities. Due to their success they have more than 32,000 employees and 2,300 flights per day. However, in the last year they have experienced a 10% decrease in share prices, 19% decrease in customer loyalty and a 21% decrease in flights (Classic, 2007). Due to fierce competition, Classic Airlines has currently been struggling
Rating:Essay Length: 1,862 Words / 8 PagesSubmitted: July 20, 2011 -
Market Globalization
According to most people, globalization is the economic, cultural and traditional market share and communication between different countries all over the world. It is a non-stop economic process which is a major step towards the development of any country. During the process of globalization, there is a combination and a blend of different cultures, traditions, and thoughts and a mixture of ideas. Another major aspect of globalization is the business and trade alliances/connections between the
Rating:Essay Length: 262 Words / 2 PagesSubmitted: July 20, 2011 -
Opportunity Cost & the Free Market
fghjyjjyjjyjj Term Papers and Free EssaysBrowse Essays Read full version essay Opportunity Cost And The Free Market Opportunity Cost And The Free Market Print version essay is available for you! You can search Free Term Papers and College Essay Examples written by students!. Join Essays24.com and get instant access to Opportunity Cost And The Free Market and over 30,000 other Papers and Essays Category: Business Autor: anton 06 July 2011 Words: 1760 | Pages: 8
Rating:Essay Length: 1,824 Words / 8 PagesSubmitted: July 20, 2011 -
Effective Marketing Strategies
If you're developing a marketing plan or need persuasive marketing letters, business proposals, public relations techniques , or other effective marketing strategies, we offer a wealth of free marketing ideas, sales and marketing tips, and web marketing resources to help fuel your business growth. Among the marketing strategies, templates, and other tools we feature on Marketing Survival Kit are professionally written sales letter templates, real estate marketing letters, business proposal templates, 105 sample proposals, persuasive
Rating:Essay Length: 286 Words / 2 PagesSubmitted: July 20, 2011 -
Four P's of Marketing Mix
When dealing with the marketing mix, the four P's of marketing include product, place, price, and promotion. The product is one of the most important items in the four P's of marketing. This is what you are actually selling. It is important to know what the product will give the customer, and what the customer wants from it. Place is where the consumer will look for your product or service. If the product or service
Rating:Essay Length: 299 Words / 2 PagesSubmitted: July 21, 2011 -
Global Marketing
One of article was entitled "The Effects of Global Strategy on Local IT Manager and Management: Focus on Factors Affecting Conflicts". This article did provide an insight on Australia and its multicultural marketing that aims to explain such conflict and suggests theoretical and practical perspectives for generating solutions. The focus was about Australia's multicultural society and how it presents challenges and opportunities for marketers, (Wilkinson and Cheng, 1999). The article presented a framework of Australia
Rating:Essay Length: 253 Words / 2 PagesSubmitted: July 22, 2011 -
Kudler Fine Foods - Integrated Marketing Communications Plan
Integrated Marketing Communications Plan This integrated marketing plan has been designed to guarantee that Kudler Fine Foods' marketing plan is congruent with the results of the demographic data and psychographic data from previous research. Forming tactics and strategies is imperative when creating an Integrated Marketing Communications plan. The organization must guarantee that all marketing initiatives support the company's mission statement when developing this type of plan. When marketing gourmet foods, it is vital to have
Rating:Essay Length: 908 Words / 4 PagesSubmitted: July 22, 2011 -
Amul Federation - Gujarat Cooperative Milk Marketing Federation Ltd
AMUL FEDERATION: GCMMF Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation with annual turnover (2010-11) US$ 2.2 billion. Its daily milk procurement is approx 12 million lit (peak period) per day from 15,712 village milk cooperative societies, 17 member unions covering 24 districts, and 3 million milk producer members. It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL', which aims to provide remunerative
Rating:Essay Length: 3,111 Words / 13 PagesSubmitted: July 22, 2011 -
Walmart Application of Marketing
Introduction As stated by Kotler & Keller (2009 p. 90) "Marketing research is a systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company." Wal-Mart Main Line of Business The company I have selected from the fortune 500 list is Wal-Mart Store; which has knocked Exxon Mobil out of the top slot for the fortune 500, 2010. Wal-Mart Stores, Inc. operates retail stores in various formats
Rating:Essay Length: 1,196 Words / 5 PagesSubmitted: July 22, 2011 -
John Deere & Company Marketing Plan
Deere & Company also known as John Deere has manufactured agricultural machinery and equipment since 1837 and still markets itself as "a company dedicated to those linked to the land" (2011, Deere.com, p. 1). The company operates in the United States, Canada, Europe, Brazil, Russia, India and China. According to the Company's Annual Report and 10K, the company changed its business structure in 1958 when it incorporated in the State of Delaware under the registrant
Rating:Essay Length: 784 Words / 4 PagesSubmitted: July 22, 2011 -
Marketing Strategies by P. Kotler
marketing strategies by P. Kotler There are two kinds of companies: those who change and those who disappear. 1. Win Through Higher Quality 2. Win Through Better Service 3. Win Through Lower Prices 4. Win Through High Market Share 5. Win Through Adaptation and Customization 6. Win Through Continuous Product Improvement 7. Win Through Product Innovation 8. Win Through Entering High-Growth Markets 9. Win Through Exceeding Customer Expectations A Company doesn't really have a strategy
Rating:Essay Length: 730 Words / 3 PagesSubmitted: July 23, 2011 -
Marketing
1. Executive Summary Business is the countries fastest growing innovator, distributor, and marketer of firearms, ammunition, and related products for the hunting, shooting sports, law enforcement, and military markets. Freedom Group sells to a variety of independent retailers and retail chains whose goal is to stock the latest and greatest products from the variety of manufacturers from whom we buy. We support over 1000 such independent retailers' customers and are planning to invite them to
Rating:Essay Length: 6,439 Words / 26 PagesSubmitted: July 23, 2011 -
Is Marketing Management an Art or a Science?
Is Marketing Management an art or a science? This topic was persistent debate between marketers very often over fifty years, art and science pulls each other on the composition of marketing management, because no one can clearly defined the overall boundary of a marketer's domain. To analysis the proportion of art and science, first step will be identifying the characteristics of respective nature, major difference and distribution for marketing management behaviour. The classification between art
Rating:Essay Length: 1,698 Words / 7 PagesSubmitted: July 23, 2011 -
What Is the Marketing Mix?
"What is the Marketing Mix?" The Marketing Mix is associated with those items of a company's marketing strategy that exist to address the customer's needs. It consists of four parts - product, price, place and promotion. These four elements should be perfectly balanced. In the following, by means of the Coca-Cola Company as an excellent example of a business with a successful strategy, the four parts of the Marketing Mix will be illustrated. The first
Rating:Essay Length: 587 Words / 3 PagesSubmitted: July 29, 2011 -
The Perspectives of Using online Marketing Research
"The perspectives of using online marketing research" 0.0. Introduction The evolution of the internet is perhaps the most bewildering and comprehensive enhancement of information technologies that has been witnessed in the past decade. The internet has restructured the way people communicate, both on a personal and professional level. For instance, the social web has taken over Advertising, Marketing, promotion, Public Relations, Customer Service and novel conduits and tools. Information obtained from this research will be
Rating:Essay Length: 549 Words / 3 PagesSubmitted: July 30, 2011 -
Finance Reports of Hiltin Hotels Market Share
Hilton Worldwide Hotels offers the finest in accommodations, service, amenities and value to business and leisure travelers. They have expanded geographically, produced original hotel and travel concepts, and developed innovative technologies to enhance the guest experience since Conrad Hilton bought his first hotel in 1919 in Cisco, Texas. Today Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. With more
Rating:Essay Length: 355 Words / 2 PagesSubmitted: July 30, 2011 -
The Mixed Market - the Small Business Owner - Iced Coffee's with Different Flavors
The Mixed Market - Small Business Owner My company has decided that we want to sell a particular product or offer a service? This product will be based on Coffee. Not just hot coffee's - but Iced Coffee's with different flavors. As the company grows we will introduce 2 simple baked goods, English Scones and muffins. Deciding to sell these certain products will keep it simple in the beginning. As my company action plan will
Rating:Essay Length: 2,644 Words / 11 PagesSubmitted: July 31, 2011 -
Ciba - the Indian Retail Market
the type of retailers industry is divided into organised and unorganised sectors:- 1.. Organised retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc." These include the corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses. 2. Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general
Rating:Essay Length: 393 Words / 2 PagesSubmitted: July 31, 2011 -
Kudler Fine Foods Sales & Marketing
Sales & Marketing Home | Marketing Overview | Sales Plan - 2007 | Market Surveys | Communications ________________________________________ Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. Strategic Objective: Increase Loyalty and Profitability of Consumers * Expanding Services (Revenue Increase) - Kudler is offering parties
Rating:Essay Length: 646 Words / 3 PagesSubmitted: July 31, 2011