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  • The Weather Channel

    The Weather Channel

    The weather channel efforts have spanner from improving the network, product extending the weather channels name and related products and a promotional kit and then the weather channel netwoprk uses a staff of nmore than 100 meteorologists to analyse national weather services data and proper 4000 localised forecast while their local reports are the channel's main stays, new feature have crept in that have had the fact of strectchinh the avrege viewing to from II

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    Essay Length: 327 Words / 2 Pages
    Submitted: December 22, 2010 Essay by people
  • The Forecast Is Sunny for the Weather Channel

    The Forecast Is Sunny for the Weather Channel

    SUB: ADVERTISING N.B.: 1) Attempt any Four cases 2) All cases carries equal marks. NO. 1 THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 - hour all - weather network, began broadcasting in 1982, it quickly became the object of mockery. "Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael

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    Essay Length: 7,683 Words / 31 Pages
    Submitted: July 22, 2011 Essay by milindj_2001
  • Weather Channel Questions

    Weather Channel Questions

    Visit the Web site of The Weather Channel (www.weather.com) Write a report about the type of information available at this site. 2. Identify other potential sources of information about the weather. 3. Discuss the role of qualitative research in identifying consumer's needs for weather-related information. Which qualitative research techniques should be used? 4. If a survey were to be conducted to determine consumer preferences for weather-related information, which interviewing method would you recommend? Why? 5.

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    Essay Length: 446 Words / 2 Pages
    Submitted: July 30, 2011 Essay by people
  • The First Weather Channel 1982

    The First Weather Channel 1982

    When The Weather Channel, the first 24 - hour all - weather network, began broadcasting in 1982, it quickly became the object of mockery. "Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael Eckert, The Weather Channel's CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in

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    Essay Length: 1,468 Words / 6 Pages
    Submitted: August 2, 2011 Essay by amituser
  • The Forecast Is Sunny for the Weather Channel

    The Forecast Is Sunny for the Weather Channel

    When The Weather Channel, the first 24 - hour all - weather network, began broadcasting in 1982, it quickly became the object of mockery. "Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael Eckert, The Weather Channel's CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in

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    Essay Length: 1,379 Words / 6 Pages
    Submitted: August 15, 2011 Essay by nikunjt
  • Weather Channel Advertising

    Weather Channel Advertising

    When The Weather Channel, the first 24 - hour all - weather network, began broadcasting in 1982, it quickly became the object of mockery. "Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael Eckert, The Weather Channel's CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in

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    Essay Length: 1,379 Words / 6 Pages
    Submitted: September 13, 2011 Essay by emba
  • The Forecast Is Sunny for the Weather Channel

    The Forecast Is Sunny for the Weather Channel

    THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 - hour all - weather network, began broadcasting in 1982, it quickly became the object of mockery. "Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael Eckert, The Weather Channel's CEO. Besides pondering where advertising support would come from, critics questioned what

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    Essay Length: 1,492 Words / 6 Pages
    Submitted: November 6, 2012 Essay by sindhu
  • Identify Other Potential Sources of Information About the Weather?

    Identify Other Potential Sources of Information About the Weather?

    Identify other potential sources of information about the weather? A weather radar, or weather surveillance radar (WSR), is a type of radar used to locate precipitation, calculate its motion, estimate its type (rain, snow, hail, etc.), and forecast its future position and intensity. Modern weather radars are mostly pulse-Doppler radars, capable of detecting the motion of rain droplets in addition to intensity of the precipitation. Both types of data can be analyzed to determine the

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    Essay Length: 514 Words / 3 Pages
    Submitted: December 1, 2010 Essay by people
  • The Importance of Channels of Distribution

    The Importance of Channels of Distribution

    The Importance of Channels of Distribution: Oh how we Love our Material things in this Material world. If you have ever consumed a product or purchased a product then you most likely purchased a product that has gone through the process known as Channels of Distribution. What you're probably thinking is what that is? Well i'm going to tell you and I will also inform you of the importance of this process to the way

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    Essay Length: 1,576 Words / 7 Pages
    Submitted: May 1, 2011 Essay by people
  • Great Gatsby - Feeling Under the Weather

    Great Gatsby - Feeling Under the Weather

    Feeling Under the Weather The phrase "under the weather" usually refers to a person who is feeling melancholy or down in the dumps. In The Great Gatsby, Fitzgerald makes subtle references to the weather that symbolize the mood of characters. When Daisy and Gatsby meet at Nick's house, she breaks down and the weather coordinates with her mood; when Gatsby and Tom are fighting for Daisy it is boiling hot outside; when Nick goes to

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    Essay Length: 790 Words / 4 Pages
    Submitted: May 19, 2011 Essay by people
  • Phone-In Interactive Health Programmes in Tamil Television Channels

    Phone-In Interactive Health Programmes in Tamil Television Channels

    Phone-in Interactive Health Programmes in Tamil Television Channels S. Rajvee and I. Arul Aram Television is a major source of recreation for the people of India. Though television concentrates more on soaps, reality shows and film-based programmes, many of them now have slots for health-related programmes. These health shows range from 20 seconds advertisement to one hour programmes. This trend is because of the increased health awareness among the public, which again may be an

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    Essay Length: 278 Words / 2 Pages
    Submitted: July 14, 2011 Essay by people
  • Preferred Channel of Communication Strategy of Mc Donnalds at Hongkong

    Preferred Channel of Communication Strategy of Mc Donnalds at Hongkong

    Preferred channel of communication There are many types of communication channel that McDonalds is up to. Different campaign focuses on advertising on TV or radio or magazines, print such as brochures, posters, celebrity endorsement, scientific reports and Public Relations such as event, and some new channels like internet and cell phone and social media. Communication Strategy Two meals at one price: To create buzz in the market, they planned to make an event for six

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    Essay Length: 414 Words / 2 Pages
    Submitted: July 15, 2011 Essay by people
  • Rethinking Distribution: Adaptive Channels

    Rethinking Distribution: Adaptive Channels

    "Rethinking Distribution: Adaptive Channels" PART A. Basic Concepts and Idea 1. Forward Looking companies have discovered adaptive channels as a solution to meeting challenging and unique demands of the customers. 2. Adaptive Channels have increased the profit making opportunities because companies share their resources and capabilities in a novel way. 3. Distribution channels enable cost saving and improve the productivity 4. The benefit of the distribution channels come from opportunity to leverage the resource and

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    Essay Length: 289 Words / 2 Pages
    Submitted: July 20, 2011 Essay by people
  • Distribution Channel Members

    Distribution Channel Members

    Distribution Channel Members are often criticized for being inefficient and for causing consumers to pay higher prices than they would if there were no distribution channel members (eliminating middlemen, wholesalers, distributors, etc.). Do you agree or disagree? Support your position with marketing concepts and principals. This question is worth 25 points. What does distribution mean? It is the activities that make products available to the consumers when and where they want to purchase them. Distribution

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    Essay Length: 3,393 Words / 14 Pages
    Submitted: July 23, 2011 Essay by people
  • Communication Channel Scenarios

    Communication Channel Scenarios

    Scenario 2 You are the manager of large travel agency. You manage 11 employees. This morning, one of your employees notifies you that the company login name and password no longer work for a computer application used by all company employees, you quickly contact the offsite IT department responsible for the upkeep of that computer application to find out why the login information is no longer working, you discover that the login name and password

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    Essay Length: 270 Words / 2 Pages
    Submitted: August 28, 2011 Essay by people
  • Weather-Protection Products Could Take on Several Structures

    Weather-Protection Products Could Take on Several Structures

    Weather-protection products could take on several structures:9 A floor provided the customer with downside protection when the underlyinG variable, such as deGree-days, fell below the established threshold. The upside opportunity remained unconstrained. The payout for the floor was equal to the deGree-day differential times a $/dd. Most sellers of weather derivatives, however, were unwillinG to accept all the downside risk associated with a floor and therefore set a payout limit. A ceiling cap provided the

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    Essay Length: 504 Words / 3 Pages
    Submitted: September 3, 2011 Essay by people
  • Identify Other Potential Sources of Information About the Weather

    Identify Other Potential Sources of Information About the Weather

    Identify other potential sources of information about the weather? A weather radar, or weather surveillance radar (WSR), is a type of radar used to locate precipitation, calculate its motion, estimate its type (rain, snow, hail, etc.), and forecast its future position and intensity. Modern weather radars are mostly pulse-Doppler radars, capable of detecting the motion of rain droplets in addition to intensity of the precipitation. Both types of data can be analyzed to determine the

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    Essay Length: 500 Words / 2 Pages
    Submitted: September 6, 2011 Essay by people
  • Identify Other Potential Sources of Information About the Weather

    Identify Other Potential Sources of Information About the Weather

    Identify other potential sources of information about the weather? A weather radar, or weather surveillance radar (WSR), is a type of radar used to locate precipitation, calculate its motion, estimate its type (rain, snow, hail, etc.), and forecast its future position and intensity. Modern weather radars are mostly pulse-Doppler radars, capable of detecting the motion of rain droplets in addition to intensity of the precipitation. Both types of data can be analyzed to determine the

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    Essay Length: 367 Words / 2 Pages
    Submitted: September 13, 2011 Essay by people
  • Cosmetics Distribution Channels

    Cosmetics Distribution Channels

    Distribution Channels in the cosmetics industry consist of individuals and firms, involved in the process of making cosmetic products or services available to consumers for use and consumption. Their major role is to provide a link between production and consumption. They perform three main functions, namely, transactional function, logistical function and facilitating function. Distribution channels perform a transactional function that incorporates buying, selling and risk taking. They are in charge of purchasing cosmetics from manufacturers,

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    Essay Length: 710 Words / 3 Pages
    Submitted: September 24, 2011 Essay by people
  • Communication Channel Scenarios

    Communication Channel Scenarios

    Scenario I Verbal communication and e-mail are the best choices for getting your team to develop a global marketing strategy for the new beverage because if you hold a meeting to quickly discuss what needs to be done, some quick brainstorming can be done, and everyone can go back to their desks and continue to brainstorm on their own or in small groups. The leader can e-mail a quick copy of what was discusses so

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    Essay Length: 419 Words / 2 Pages
    Submitted: September 26, 2011 Essay by people
  • The Fashion Channel

    The Fashion Channel

    Other networks were realizing that TFC was successful and beginning to add fashion related programs to their line-ups Lifetime and CNN had launched a fashion specific programs that were getting notable ratings Opportunities: To help attract a critical mass of viewers they would have to target the right viewers and offer advertisers an attractive mix of viewers than their competitors TFC was on a basic channel so most consumers received it automatically without purchasing cable

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    Essay Length: 277 Words / 2 Pages
    Submitted: January 10, 2012 Essay by people
  • How to Handle and Prevent a Skid in Bad Weather

    How to Handle and Prevent a Skid in Bad Weather

    Diane M. Gouldsmith Mrs. Carolotta Chapman GE 117 Compositions I 18 November 2011 (Friday) Unit 10: The Longman Writer How to Handle and Prevent a Skid in Bad Weather Feeling your car suddenly skid out of control on a wet or icy road can be terrifying experience. Your first instinctive reaction would be to step on your breaks, turning the wheel in the opposite direction, or staring at the target you are about to hit.

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    Essay Length: 369 Words / 2 Pages
    Submitted: January 31, 2012 Essay by people
  • Enron Corporation - Weather Derivative & Optionality

    Enron Corporation - Weather Derivative & Optionality

    1. Weather Derivative & Optionality Weather derivative is s new class of derivative securities which has been created to offer corporate managers an instrument to hedge their firms against climate conditions' hazards, i.e. to minimize or avoid the risks due to changes in weather conditions. When a firm's sales depend on the weather, the managers can use the weather derivative to insure against negative influences caused by weather changes. Financial investors can also use weather

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    Essay Length: 627 Words / 3 Pages
    Submitted: April 29, 2012 Essay by people
  • Selecting Appropriate Communication Channels

    Selecting Appropriate Communication Channels

    According to Robbins and Judge's research, a lack of communication can severely inhibit the performance of a group (2011). Throughout the past week, we have explored the various functions and forms of communication. Additionally, we have examined the advantages and drawbacks of the different forms of communication. The purpose of this paper is to apply knowledge of communication to select appropriate communication channels, when provided a scenario. In the event of developing a strategy to

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    Essay Length: 567 Words / 3 Pages
    Submitted: June 25, 2012 Essay by people
  • Set and Extra Plate Holiday Multi-Channel Campaign

    Set and Extra Plate Holiday Multi-Channel Campaign

    Campaign Name: Set and Extra Plate Holiday Multi-Channel Campaign Company: Mail Print I. OBJECTIVE This multi-channel campaign was planned to utilize Mail Print's annual holiday greeting to highlight a part of the company's culture that was not well known among clients and prospects: regarding their close ties to Harvesters, a Kansas City charity helping those in need of food. In addition to creating an emotional connection and building awareness for Harvesters, Mail Print also wanted

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    Essay Length: 379 Words / 2 Pages
    Submitted: September 24, 2012 Essay by brendaclevenger

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