Academic Essay

Technology is important to a business for many reasons. It allows companies to stay in touch with customers and to provide them the most up to date information. Clients want to have an easy user experience and technology can help company’s delivery information in a fast, digestible, and easy to handle format. In addition to staying connected to clients, technology provides a huge reason of why the company is able to operate. Whether it’s the phone system, computer network or online databases, technology allows companies to share information in an accurate and timely manner both internally and externally. Basically every facet of a company needs technology in order to integrate an organization and to connect all the different workings groups (for example, finance to sales,etc). Without technology, companies will be far less efficient and prone to a greater amount of error.

A list of possible entities located in the hotels.com database could be:

Hotels

Location

Price

Number of Stars

Packages & Flights

1. List the reasons a business would want to display information in a graphic or visual format. A. The reasons why a business would want to display information in a graphic or visual format are as follows: ? Information in the form of visual format is more easily understood ? Results of any survey are very hard to understand in the form of text format. ? Statistical data is not interesting to readers in the form of text. ? Comparison research is far more dramatic when presented visually. ? Easily understood for multi lingual audience. ? Visual format makes it more interesting.

2. Describe how a business could use a business intelligence digital dashboard to gain an understanding of how the business is operating. A. Digital dashboards support visualization, which tracks KPI's and CSF's by compiling information from multiple sources and tailoring it to meet user needs. They are capable of providing a hot list of key performance indicators, refreshed every 15 minutes. They also provide a running line graph of planned versus actual production for the past 24 hours. They also can provide a table showing the actual versus forecasted product prices and inventories. They can provide a list of outstanding alerts and their resolution status. Finally they can graph stock market process. They deliver results quickly and are getting easier to use.

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