Case Study
Essay by bee12345 • June 21, 2012 • Study Guide • 485 Words (2 Pages) • 1,771 Views
More than 3,100 Gap, Banana Republic, and Old Navy store locations worldwide in 2010
More than 130 franchise stores in 20 countries outside the U.S.
Contract with IBM to support its information systems
Real estate and property management information system aided decision making regarding real estate
Kiva Systems e-commerce technology allowed for quick online order processing
Contract manufacturer network that included 79 vendors located in 60 countries
Alliances with Stella McCartney, Parisian retailer Merci, shoe retailer Collective Brands (Keds), and jewelry designer, Chan Lau, to bring new products to market
Brand building capabilities that included traditional media, web, and musical performances
Sponsorship of art-oriented events and organizations
Recognized by Corporate Responsibility Magazine as one of the "100 Best Corporate Citizens"
Strong social responsibility policies
Sponsorship of charitable events
Gap's Resource Weaknesses and Competitive Liabilities
More than 3,100 Gap, Banana Republic, and Old Navy store locations worldwide in 2010
More than 130 franchise stores in 20 countries outside the U.S.
Contract with IBM to support its information systems
Real estate and property management information system aided decision making regarding real estate
Kiva Systems e-commerce technology allowed for quick online order processing
Contract manufacturer network that included 79 vendors located in 60 countries
Alliances with Stella McCartney, Parisian retailer Merci, shoe retailer Collective Brands (Keds), and jewelry designer, Chan Lau, to bring new products to market
Brand building capabilities that included traditional media, web, and musical performances
Sponsorship of art-oriented events and organizations
Recognized by Corporate Responsibility Magazine as one of the "100 Best Corporate Citizens"
Strong social responsibility policies
Sponsorship of charitable events
Gap's Resource Weaknesses and Competitive Liabilities
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