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Case Study

Essay by   •  June 21, 2012  •  Study Guide  •  485 Words (2 Pages)  •  1,380 Views

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More than 3,100 Gap, Banana Republic, and Old Navy store locations worldwide in 2010

 More than 130 franchise stores in 20 countries outside the U.S.

 Contract with IBM to support its information systems

 Real estate and property management information system aided decision making regarding real estate

 Kiva Systems e-commerce technology allowed for quick online order processing

 Contract manufacturer network that included 79 vendors located in 60 countries

 Alliances with Stella McCartney, Parisian retailer Merci, shoe retailer Collective Brands (Keds), and jewelry designer, Chan Lau, to bring new products to market

 Brand building capabilities that included traditional media, web, and musical performances

 Sponsorship of art-oriented events and organizations

 Recognized by Corporate Responsibility Magazine as one of the "100 Best Corporate Citizens"

 Strong social responsibility policies

 Sponsorship of charitable events

Gap's Resource Weaknesses and Competitive Liabilities

More than 3,100 Gap, Banana Republic, and Old Navy store locations worldwide in 2010

 More than 130 franchise stores in 20 countries outside the U.S.

 Contract with IBM to support its information systems

 Real estate and property management information system aided decision making regarding real estate

 Kiva Systems e-commerce technology allowed for quick online order processing

 Contract manufacturer network that included 79 vendors located in 60 countries

 Alliances with Stella McCartney, Parisian retailer Merci, shoe retailer Collective Brands (Keds), and jewelry designer, Chan Lau, to bring new products to market

 Brand building capabilities that included traditional media, web, and musical performances

 Sponsorship of art-oriented events and organizations

 Recognized by Corporate Responsibility Magazine as one of the "100 Best Corporate Citizens"

 Strong social responsibility policies

 Sponsorship of charitable events

Gap's Resource Weaknesses and Competitive Liabilities

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