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Dine Carpentry Case Study

Essay by   •  February 10, 2011  •  Case Study  •  1,896 Words (8 Pages)  •  1,565 Views

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Dine' Carpentry tailors solutions to customer's home carpentry needs. Our goal is to provide an end product that is unique to the customer's requirements.

Dine' Carpentry will focus on the residential construction boom in the Shiprock section. The city has been growing by 10% annually for the past 10 years. With the population now at 1.3 million, the new construction in the Shiprock section of the town is valued at $400 million in home sales next year alone.

Currently, Dine' Carpentry is a subcontractor with Bentwood Custom Homes, Greenridge Homes, and Landmark Homes to provide home carpentry services to their new homes in the area. From this base, Dine' Carpentry will market its services to homeowners in the Shiprock area.

The current population of the city's Shiprock area is 2,000 with an average income of $10,000. Dine' Carpentry is well positioned to capture a lion's share of the home carpentry business in this growing residential area.

1.1 Objectives

The objectives of Dine' Carpentry are:

* Capture the majority of the home carpentry business in the Shiprock area.

* Offer our customers a superior service, at a low price.

1.2 Mission

The mission of Dine' Carpentry is to become the primary resource for residential home carpentry in the Shiprock area.

1.3 Keys to Success

The keys to success for Dine' Carpentry are:

* Customer referrals of neighbors and friends.

* Exceeding the customer's expectation for quality, timeliness and price.

* Dine' Carpentry tailors solutions to customer's garden expectation needs. Currently, Dine' Carpentry is a subcontractor with Bentwood Custom Homes, Greenridge Homes, and Landmark Homes to provide home carpentry services to their new homes in the Shiprock area.

* 2.1 Company Ownership

* Dine' Carpentry is owned by Camerino Gachupin.

* 2.2 Start-up Summary

* Joan Miles will provide the major investment in starting Dine' Carpentry. Joan will also secure an SBA loan. The following table and chart show projected initial start-up costs for Dine' Carpentry.

Start-up

Requirements

Start-up Expenses

Legal $2,000

Stationery etc. $300

Brochures $3,000

Construction Material $20,000

Insurance $1,000

Rent $1,000

Equipment and Tools $5,000

Vans (2) $30,000

Total Start-up Expenses $62,300

Start-up Assets

Cash Required $12,700

Other Current Assets $0

Long-term Assets $35,000

Total Assets $47,700

Total Requirements $110,000

Start-up Funding

Start-up Expenses to Fund $62,300

Start-up Assets to Fund $47,700

Total Funding Required $110,000

Assets

Non-cash Assets from Start-up $35,000

Cash Requirements from Start-up $12,700

Additional Cash Raised $0

Cash Balance on Starting Date $12,700

Total Assets $47,700

Liabilities and Capital

Liabilities

Current Borrowing $0

Long-term Liabilities $50,000

Accounts Payable (Outstanding Bills) $0

Other Current Liabilities (interest-free) $0

Total Liabilities $50,000

Capital

Planned Investment

Joan Miles $60,000

Other $0

Additional Investment Requirement $0

Total Planned Investment $60,000

Loss at Start-up (Start-up Expenses) ($62,300)

Total Capital ($2,300)

Total Capital and Liabilities $47,700

Total Funding $110,000

Services

Dine' Carpentry tailors solutions to customer's garden expectation needs. From a single window box, a row of Versailles-style containers, to a full purpose wooden decking scheme. Our dedicated carpentry service can manufacture and install every type of exterior carpentry project.

Dine' Carpentry's goal is to provide an end product that is unique to the customer's requirements. The containers trellis and decking can be manufactured to fit any space, however complicated. Our trellis panels and containers can be built to specific, historical, or an existing design theme within the customer's garden, the paint or wood stain can be matched to existing garden woodwork or house color schemes.

Market Analysis

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