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Dixon Case Study - Dixon Ticonderoga

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Dixon Case Study

Dixon Ticonderoga

1. Why do you think that the Chinese apparently have a cost advantage in the production of pencils?

a. Chinese apparently have a cost advantage due to the amount that they can sell pencils at. It may be due to the domestic competition, a rebate the Chinese offers for exports of pencils, and the lowering of duties that where imposed by the U.S. Department of Commerce. Also, the Chinese continued to find ways of lowering cost, increasing technology, and their know-how in making pencils.

2. Do you think that lobbying the U.S. Government to impose antidumping duties on imports of pencils from China is a good way to protect American jobs?

a. Yes and No, U.S. Jobs would be protected in the short run. With the fact that duties where imposed, The Chinese market share continued to grow after the small hiccup. The Chinese continued to streamline their process and became better at making inexpensive pencils.

b. The duties benefit both the U.S. company and the Chinese company. It benefits the U.S. company by making there products more price competitive with the imports and allows them to continue to sale their products. However, the Chinese company benefited by having to overcome this hurdle. It forced the Chinese company to be ingenious. Which help them lower cost, and become better at making pencils.

c. An alternative policy would be establishing a means to promote innovation domestically. Or require that pencils need to have certain percentage made domestically

3. By establishing facilities in Mexico, Dixon became a Multinational company

a. Dixon became multinational to compete. It realized or came to grips that it could not make pencils cheaper that China domestically. So the experimented and looked for way to lower cost. California cedar was just too expensive to make low cost pencils. Indonesia came to the rescue with its low cost wood. Korea came to the rescue with lower cost erasers. Mexico came to the rescue with low labor cost and...



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