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Facebook Case

Essay by   •  December 26, 2013  •  Essay  •  216 Words (1 Pages)  •  1,101 Views

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Facebook has noticed a significant drop among teenage users recently, and that's bad news for Facebook as the success of social media sites depends a lot on this younger demographic of users, especially that they are a strong force in the marketplace, they can either make you or break you -as a business-.Getting their attention and time to focus on what you have to offer them is hard -a part which Facebook nailed- but what is harder is trying to keep them interested in it for the longest time possible, a lifetime if you're lucky. Such sites have to keep itself updated to the trends going on in the world constantly, which Facebook seems to be losing a little focus on that might've led to the latest decrease among teen users.

Facebook stated:

"We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram. In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed."

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