International Marketing
Essay by chalani • August 7, 2017 • Exam • 8,335 Words (34 Pages) • 1,100 Views
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Assignment Cover Sheet
Qualification | Module Number and Title | |
HND in Business Management | BHND5201 International Business | |
Student Name & No. | Assessor | |
Dushmanthi Ratnyake | ||
Hand out date | Submission Date | |
30/08/2016 | ||
Assessment type Written Report | Duration/Length of Assessment Type 6000 Words | Weighting of Assessment 100% |
Learner declaration | ||||||||||||
I, …………………………………………, certify that the work submitted for this assignment is my own and research sources are fully acknowledged. | ||||||||||||
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FEEDBACK FORM
INTERNATIONAL COLLEGE OF BUSINESS & TECHNOLOGY
Program | HND in Business Management | No of Attempt | 1st Attempt (Original Submission) | ✓ | 2nd Attempt (Re-submission) | |
Unit No | BHND5201 | |||||
Unit | International Business | Assessment type & (Weight) | Individual Coursework (1000%) | |||
Student Name | ||||||
Assessors’ Name & Sig. | ||||||
Date of Evaluation |
Task No | Task | Assessors’ Feedback |
1 | Discuss the significance of doing international trade to this organization | |
2 | Considering the organization’s internationalization objectives, carryout a country evaluation for 2 countries which you deemed fit for this organization to expand into | |
3 | Decide and clearly justify the mode of entry to the country you select in task 03 | |
4 | Explain your international strategy along with the intended marketing mix for the new market | |
5 | Briefly describe possible international accounting and human resource management issues you might face in the new country |
*Please note that the final result of an assessment is subject to Exam Board review. Above is a constructive feedback only.
International Business Report (6000 Words)
Select a real world locally based business organization of your choice. Assume you are the newly appointed manager responsible for overseas expansion of this organization. You are required to produce a business report underlying the organization’s plan to international expansion. During the allocated classroom sessions and/or self-directed learning hours, complete following activities.
Task 01 - Environment Analysis & Country Selection
Learning outcomes covered
LO 01: Understand the purpose of international business
LO 02: Be able to assess the impact of different national environments on international business
LO: 04 Be able to assess the impact of political risk on international business
- Discuss the significance of doing international trade to this organization - (10 Marks)
- Considering the organization’s internationalization objectives, carryout a country evaluation for 2 countries which you deemed fit for this organization to expand into - (30 Marks)
- Decide and clearly justify the mode of entry to the country you select in task 03 - (10 Marks)
Task 02 – International Strategy & Political Risk
Learning outcomes covered
LO: 03 Understand international business strategy
- Explain your international strategy along with the intended marketing mix for the new market - (30 Marks)
- Briefly describe possible international accounting and human resource management issues you might face in the new country - (20 Marks)
This submission will be assessed as follows | Total marks Allocated | Marks obtained by the student for the answer provided |
Discuss the significance of doing international trade to this organization | 10 | |
Considering the organization’s internationalization objectives, carryout a country evaluation for 2 countries which you deemed fit for this organization to expand into | 30 | |
Decide and clearly justify the mode of entry to the country you select in task 03 | 10 | |
Explain your international strategy along with the intended marketing mix for the new market | 30 | |
Briefly describe possible international accounting and human resource management issues you might face in the new country | 20 | |
Total Marks | 100 |
Assessment Criteria
Criteria # | Excellent answer | Very Good Answer | Average answer | Poor answer | Very poor answer |
Q 1. | 10-9 An answer which demonstrates an excellent understanding of the significance of international trade. There is a sound basis of relevant factual knowledge and/or the theoretical issues involved. Most of the important issues are dealt with in a detailed, specific and systematic way. Arguments are supported with facts & examples, critical and look from different perspectives such as market opportunities, resource opportunities and Referencing is well placed & report format is maintained. | 8-7 An answer which demonstrates a good understanding of the significance of international trade. Arguments occasionally supported with facts & examples, critical and highlight the importance from different perspectives such as market opportunities, resource opportunities. There may be irregularities in referencing & report format. | 6-5 An answer which demonstrates an average understanding of the significance of international trade. Arguments not supported with facts & examples, largely descriptive. Less/no examples. Referencing may not be provided and minor errors in the report format. | 4-3 An answer which demonstrates a poor understanding of the significance of international trade. Vaguely mentioned the advantages and disadvantages. No examples. Referencing may not be provided and major errors in the report format. | 2-0 An answer which demonstrates a very poor understanding of the significance of international trade. Significant errors may be present. Vaguely provided a list of advantages. Answer may not be aligned with the question. No referencing and very poor report format |
Q 2 | 30 – 25 An answer which demonstrates an excellent understanding of the question. There is a sound basis of relevant factual knowledge and/or the theoretical issues involved. Most of the important issues are dealt with in a detailed, specific and systematic way. Clearly mentioned the organization international objectives (resource seeking, market seeking etc). Appropriate selection of countries, provide fair justification. Address following areas in country evaluation
Use a Country comparison grid to evaluate the best country. Referencing is well placed & report format is maintained. | 24- 19 An answer which demonstrates a good understanding of the question. Mentioned the organization international objectives which may not be realistic. Appropriate selection of countries, but not justified. Address some of the following areas in country evaluation
There may be irregularities in referencing & report format. | 18 - 13 An answer which demonstrates an average understanding of the question. Mentioned the organization international objectives which may not be realistic. Countries are selected vaguely. Address only few of the following areas in country evaluation
Referencing may not be provided and minor errors in the report format. | 12 - 7 An answer which demonstrates a poor understanding of the question. Failed to provide the organizational goal and subsequent countries are not selected accordingly. Comparison is vague. Does not address following areas in country evaluation
Referencing may not be provided and major errors in the report format. | 6 - 0 An answer which demonstrates a very poor understanding of the question. Significant errors may be present. No clear objectives. Countries are listed. Evaluation may be poor or no evaluation. No referencing and very poor report format |
Q 3 | 10 – 9 An answer which demonstrates an excellent understanding of the question. There is a sound basis of relevant factual knowledge and/or the theoretical issues involved. Most of the important issues are dealt with in a detailed, specific and systematic way. Arguments are critical, justification is linked with the summary of previous analysis in the question 02. Future benefit from the selected country is also highlighted. Referencing is well placed & report format is maintained. | 8 - 7 An answer which demonstrates a good understanding of the question. Arguments are fairly critical, justification is rational. Summary of country evaluation in Q2 is provided. There may be irregularities in referencing & report format. | 6 - 5 An answer which demonstrates an average understanding of the question. Justification of the selected country is simple. No future benefit is highlighted. Selection is not linked with the summary of Q2 Referencing may not be provided and minor errors in the report format. | 4 - 3 Selection of the country is simply given. No proper justification linking the country evaluation in Q2 is provided. Referencing may not be provided and major errors in the report format. | 2 - 0 Answer is not linked to previous question Q2/ or the selected country is not evaluated in the previous question. Significant errors may be present. No justification is given. No referencing and very poor report format |
Q4 | 30-25 An answer which demonstrates an excellent understanding of the international strategy and global marketing mix. There is a sound basis of relevant factual knowledge and/or the theoretical issues involved. Most of the important issues are dealt with in a detailed, specific and systematic way. Very practical, and rationally developed. Following areas have been clearly described.
In case of a service additional elements of marketing mix has been described. Each element is given careful attention to align with the selected country environment and to achieve the organizational goal. Referencing is well placed & report format is maintained. | 24-19 An answer which demonstrates a good understanding of the global marketing mix. Fairly practical, and rationally developed. Following areas have been described.
In case of a service additional elements of marketing mix has been described. Each element is given a considerable attention to align with the selected country environment and to achieve the organizational goal. There may be some inconsistencies. There may be irregularities in referencing & report format. | 18-13 An answer which demonstrates an average understanding of the global marketing mix. Following areas have been addressed.
In case of a service additional elements of marketing mix may not have been addressed. Each element may not align with the selected country environment and the organizational goal. Referencing may not be provided and minor errors in the report format. | 12-7 An answer which demonstrates a poor understanding of the global marketing mix. Following areas have been vaguely addressed.
In case of a service additional elements of marketing mix may not have been addressed. Each element does not align with the selected country environment and the organizational goal. Referencing may not be provided and major errors in the report format. | 6-0 An answer which demonstrates a very poor understanding of the global marketing mix. Significant errors may be present. Following areas have been not/poorly addressed.
In case of a service additional elements of marketing mix is not addressed. Each element of the marketing mix is not consistent and not rational. No referencing and very poor report format |
Q5 | 20-17 An answer which demonstrates an excellent understanding of the issues related to international accounting and HRM. There is a sound basis of relevant factual knowledge and/or the theoretical issues involved. Most of the important issues are dealt with in a detailed, specific and systematic way. Very practical, and rational. Carefully considered the nature of the selected organization and the country selected and provide relevant issues to both. Also use range of examples from the real world. Referencing is well placed & report format is maintained. | 16-13 An answer which demonstrates a good understanding of the issues related to international accounting and HRM. Consider the nature of the selected organization and the country selected and provide relevant issues to both. There may be irregularities in referencing & report format. | 12-9 An answer which demonstrates an average understanding of the issues related to international accounting and HRM. Issues may not be related to company or the country. But provide some examples from the world. Referencing may not be provided and minor errors in the report format. | 8-5 An answer which demonstrates a poor understanding of the issues related to international accounting and HRM. Issues are generally described and not related to the company or the industry. No specific examples are provided. Referencing may not be provided and major errors in the report format. | 4-0 An answer which demonstrates a very poor understanding of the issues related to international accounting and HRM. Significant errors may be present. General list of issues provided. Not specific to the company or the country. No referencing and very poor report format |
Submission Guidelines
- Submission format : Report
- Paper Size : A4
- Words : 6000 words
- Printing Margins : LHS; RHS: 1 Inch
- Binding Margin : ½ Inch
- Header and Footer : 1 Inch
- Basic Font Size : 12
- Line Spacing : 1.5
- Font Style : Times New Roman
Referencing should be done strictly using Harvard Referencing style
Acknowledgement.
First of all I pay my gratitude towards Miss.Dushmanthi Rathnayake, who guided me in every single step in the assignment.
Secondly I take this opportunity to express my gratitude towards my parents for encouraging me throughout this assignment.
Next I would like to thank all my batch mates.
Finally I would like to thank all the ones who supported me, encouraged me at least by verbally to do this assignment.
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