Mktg Case Study
Essay by Kelli Linehan • April 25, 2017 • Case Study • 444 Words (2 Pages) • 906 Views
Page 1 of 2
- What were the factors that led to Home Depot’s decision to locate a fulfillment center in Troy Township, Ohio?
- The factor that led to Home Depot’s decision to locate a fulfillment in Troy Township, OH was the state’s proximity to the rest of the country and key population centers. From their location in Troy Township, Home Depot can deliver to 90% of its customers within two business days.
- According to Ward Fitzgerald, why was Exeter Property Group attracted to the state of Ohio?
- Ward Fitzgerald said that Exeter Property Group was attracted to Ohio because placing warehouses where goods are being consumed is just plain smart. In addition, Fitzgerald says that Ohio offers financial incentives for companies such as tax incentives, abatements or infrastructure loans.
- What unique features about Ohio’s transportation networks make the state a leading contender among retailers looking for distribution centers sites?
- Ohio has a huge interstate road system. Further, they have a huge rail system. These items are very important when shipping from warehouses to all over the country.
- According to the article, what part does human labor play in distribution? How does Ohio compare to the rest of the United States in terms of labor? What are the implications for both employers and employees?
- Warehouse, operations, and supply chain labor is needed for distribution. Ohio has one of the highest number of warehouse careers. In terms of employees, wages for fulfillment center jobs are 2% higher than the national average. In terms of employers, they have enough interest and labor in the industry to properly staff their warehouses and supply chains.
- What role are the state’s colleges and university playing in the industry?
- Many colleges and universities are investing and supply chain and logistics degree and certificate programming. Some of these programs are being aided with federal funding.
- What are the less tangible factors that make Ohio attractive to retailers?
- The people of Ohio “stick together” or have each other’s backs.
- The people have a joint interest in the industry and want to see it do well in Ohio.
- Would Ohio be a good candidate for a company needing an efficient supply chain? A responsive supply chain? Why or why not.
- Yes, with so many warehouses there comes a need for many logistical and managerial implications. Supply chain efficiency is especially important for this growing industry in Ohio because it will keep manufacturing lean and customers satisfied with on-time and rapid delivery.
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