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Online Shopping Questionnaire

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Online Shopping Questionnaire

网购问卷调查

This questionnaire is  a survey about the factors influencing risk perception of customer for online shopping in China. It should only cost you 5 minutes to complete and all of your answers will be treated with the strictest confidence. Thank you.

这份问卷是关于消费者风险认知程度对中国网络购物的影响因素的调查。它应该只需要占用您5分钟即可完成,您的所有回答都将会绝对保密。谢谢您的配合。

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1. Your gender:                 Male [pic 1]                  Female  

    您的性别:                 男                       女

2. Your ages :

   您的年龄:

    A.  < 18

    B. 18 —24

    C. 24 —35

    D. 35 —45

    E.  > 45

3. Have you ever done online shopping before?

    您曾经在网上购物过吗?

    A. Yes 有

    B. No 没有

4. How often do you shop online?

    您网上购物的频率是?

    A. Hardly 几乎不

    B. once a mouth 每月一次

    C. once a week 每周一次

    D. more than once a week 每周多次

5. Compared with the online shopping do you prefer physical store?

    比起网上购物您是否更喜欢实体店?

    A. Yes 是

    B. No 不是

6. What kind of products you usually buy on online(Multiple choice)?

    您一般在网上购买哪些类型的产品?(多选)

    A. Book  

        书籍

    B. Food (take away)  

        食物 (外卖)

    C. 3C Products  

         电子产品

    D. Clothes,shoes and makeup

         服饰(化妆品)

    E. Luxury product  

         奢侈品

    F. Car

        车

    G. Virtual products(Game, E-book, Software,etc)

         虚拟产品(游戏币, 电子书, 软件等)

    H. Daily necessities

         日常用品

     I. Tourist travel  

         旅游出行

    J. ____________________

7. How much of your bought the most expensive product on online shopping?

    您在网上买过最贵的产品大概在什么价位?

   A. <£10

   B. £10—£50

   C. £50—£100

   D. £100—£500

   E. >£500

Which of the following is your are you most worried about(Multiple choice):

以下哪些是您网上购物时最担心的(多选):

1. Financial Risk

    财务风险

    A. Distribution process problem (damaged or lost cargo) after payment    

         付款后出现物流上的问题(产品被损坏或丢失)

    B. Price cuts soon after your bought products.  

         购买后不久产品就降价

    C. Online payment by bank card password be stolen    

         在线支付时银行卡信息泄露

    D. Being cheated by unscrupulous businessmen causing economic losses  

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