Swot Analysis of McDonald's

Swot analysis of McDonald's

Strengths

* McDonald's is a worldwide business, their brand recognition is second to none, they have locations located all over foreign countries.

* They have recognizable items, such as the Big Mac and Happy Meal.

* McDonald's has built the strongest foundation of fast food restaurants in America.

Weaknesses

* McDonald's main foods like their burgers and fries are very unhealthy and filled with preservatives.

* People throughout the world, especially the U.S. are dealing with obesity issues and food from McDonald's has a reputation for feeding that fire.

* There is Competition from several other fast food restaurants serving similar foods.

Opportunities

* McDonald's name recognition can get them into practically any country they would like.

* Their ability to focus on healthier foods to keep attracting customers.

* Keep expanding globally. Focus more on coffee sales and presentation.

* The growing price of whole foods.

Threats

* Stronger competition from existing fast food restaurants.

* Customers seeking healthier alternatives.

* Overall reputation for being unhealthy.

* Struggling economies could hinder local/ global expansion.

Sonic

Strengths

The quick service by the company was made possible by the speaker and microphone-based carhop servers and ordering systems and served sometimes on roller skates. The company derives its franchise satisfaction even more through its excellent information technology.

The unique quick service of the company along with its specialty menu has made the company able to differentiate itself and position itself well in the market. The Sonic Drive-In Restaurants have become one of the leading fast food networks in the United States.

The company is said to have a strong management and human resource policies that are key contributors to its success.

The fun culture that Sonic Drive-In Restaurants promotes is another strength of the company. They have a retro, trendy and future look that is fun for the customers and attracts them the customers can avail the take away service, drive in, drive through or dine on its patio.

The

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