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What Are the Key Success Factors That Make the Fast Food Business Model Work?

Essay by   •  August 4, 2012  •  Study Guide  •  265 Words (2 Pages)  •  2,240 Views

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What are the key success factors that make the fast food business model work? List them below:

The franchising

Marketing investment in building image

The ability to manage volumes, cast and quality

First Mover Advantages (FMA)

Ability to adapt its product to local market.

Local pride and nationalism1. Tough competition between existing establishments such as McDonald's, Kentucky Fried Chicken, Pizza Hut and Wendy's as to the quality of food, service time and menu variations at a low price.

2. McDonald's is known for its best locations/ sites.

3. McDonald's succeeded everywhere (globally) because they are very good at selecting the right partners.1. Tough competition between existing establishments such as McDonald's, Kentucky Fried Chicken, Pizza Hut and Wendy's as to the quality of food, service time and menu variations at a low price.

2. McDonald's is known for its best locations/ sites.

3. McDonald's succeeded everywhere (globally) because they are very good at selecting the right partners.

PERSONALITIES:

1. Tony Tan Caktiong, President and CEO of the company, wants to further expand his company to other countries and cater the needs of his customers globally.

2. Tony Kitchner, a native of Australia who spent 14 years in Pizza Huts Asia-Pacific regional office, was hired to become

PERSONALITIES:

1. Tony Tan Caktiong, President and CEO of the company, wants to further expand his company to other countries and cater the needs of his customers globally.

2. Tony Kitchner, a native of Australia who spent 14 years in Pizza Huts Asia-Pacific regional office, was hired to become

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