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Last update: November 15, 2018
  • Strategic Marketing Problems

    Strategic Marketing Problems

    Marketing managers are accountable for the impact of their actions on profit and cash flow. Therefore, they need a working knowledge of basic accounting and finance concepts. This chapter provides an overview of several concepts from accounting and finance that are useful in marketing management:(1) variable and fixed costs, (2) relevant and sunk costs, (3) margins, (4) contribution analysis, (5) liquidity, (6) operating leverage, (7) discounted cash flow, and (8) customer lifetime value analysis. In

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    Essay Length: 740 Words / 3 Pages
    Submitted: August 30, 2011 Essay by people
  • Bsm 407 - International Economic Strategies Analysis Paper

    Bsm 407 - International Economic Strategies Analysis Paper

    International Economic Strategies Analysis Paper BSM 407 Lei Pei The City University of Seattle International Economic Strategies Analysis Paper My firm has developed a very popular, up-scale but reasonably priced, cook ware line of goods. As the demand is increasing, I have access to plenty of production capacity and capital. In order to make my firm become an international firm, I produce designs in number of countries: manufacturing in low-cost locations, and retail outlets in

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    Essay Length: 1,169 Words / 5 Pages
    Submitted: August 30, 2011 Essay by people
  • Price Change in International Coffee Market

    Price Change in International Coffee Market

    Coffee is always regarded as the most popular beverage in the world, millions tons of coffee beans are processing and billions of dollars are created and flowing into and out in the huge market. Therefore, this drink plays a pivotal role in the international trade. Nowadays, the production and consumption of coffee has a big stake to some extent in many aspects of some countries and international market. The price change in the market will

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    Essay Length: 351 Words / 2 Pages
    Submitted: August 30, 2011 Essay by people
  • The Changes in the International Coffee Market Since 1995

    The Changes in the International Coffee Market Since 1995

    The changes in the international coffee market since 1995 Name: Xi Chen Student Number: 42122322 Coffee is always regarded as the most popular beverage in the world, millions tons of coffee beans are processing and billions of dollars are created and flowing into and out in the huge market. Therefore, this drink plays a pivotal role in the international trade. Nowadays, the production and consumption of coffee has a big stake to some extent in

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    Essay Length: 1,443 Words / 6 Pages
    Submitted: August 30, 2011 Essay by people
  • Marketing Plan: Phase III - Levi Strauss

    Marketing Plan: Phase III - Levi Strauss

    Marketing Plan: Phase Three Levi Strauss offers a product to their consumers that will allow them to dress themselves in comfort. This new product will be marketed as an opportunity for the consumers to put their own designing touch to use. Phase three of the marketing plan will show the attributes of the service in detail. This phase of the marketing plan will show how the service will move through the product life cycle and

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    Essay Length: 1,991 Words / 8 Pages
    Submitted: September 2, 2011 Essay by people
  • Mobile News Games Llc Marketing Plan

    Mobile News Games Llc Marketing Plan

    Sample Marketing Plan 1.0 Executive Summary Mobile News Games LLC (MNG) develops mobile games relating to current news events. This marketing plan illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. We are not just any mobile game developer. Our unique focus of creating games with a news twist gives us an advantage over our competitors by giving customers a new outlet to enjoy mobile

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    Essay Length: 2,998 Words / 12 Pages
    Submitted: September 3, 2011 Essay by people
  • Samsung: China Tv Market

    Samsung: China Tv Market

    China mainland since its Modern Economic Engineer Teng XiaoPeng opened the door at Shenzhen to capitalize the Special Economic Zone; the China Mainland's economic has inflated tremendously. Today China Mainland's economy development has become the second biggest single market after the US. Any giant are eying the potential market to avoid losing out the market share to others competitors. Samsung being the first Korean giant company start investment in China since their diplomatic ship with

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    Essay Length: 376 Words / 2 Pages
    Submitted: September 4, 2011 Essay by people
  • Cabela's: Marketing to the Consumer Who Hates to Shop

    Cabela's: Marketing to the Consumer Who Hates to Shop

    Some marketers would be happy just to get "I hate to shop" consumers into their stores. But Cabela's, the sporting goods retailer, doesn't draw only a few reluctant-and mostly male-shoppers from a few miles away into its eight stores. It has made those stores into block-buster destinations around the country. The Michigan store, for example, is the largest tourist attraction in the state. Six million people visit every year, more than visited New York City

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    Essay Length: 633 Words / 3 Pages
    Submitted: September 4, 2011 Essay by people
  • Strategy in a Recession

    Strategy in a Recession

    Climate change and its accompanying sustainability challenges is a global phenomenon. The eyes of the world will be on South Africa during the 17th meeting of the Parties of the United Nations Framework Convention on Climate Change (COP 17), which will be held in Durban from 28 November to 9 December 2011. We are very proud to be a strong supporter of this conference, driving the issues around climate change both nationally and in the

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    Essay Length: 4,015 Words / 17 Pages
    Submitted: September 5, 2011 Essay by people
  • Mgt 350 - Critical Thinking: Strategies in Decision Making - Kava Island

    Mgt 350 - Critical Thinking: Strategies in Decision Making - Kava Island

    Decision in Paradise, Part 1 by MGT 350 CRITICAL THINKING: STRATEGIES IN DECISION MAKING Decision in Paradise, Part 1 In the South Pacific region is an island called Kava. The diverse population consists of Spanish, Africans, Americans, and French and indigenous that makes up to 50% of the remaining residents. Half of the population is below the age of 15 without any jobs to have. The areas resources consist of bananas, coffee, spices, and petroleum.

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    Essay Length: 913 Words / 4 Pages
    Submitted: September 5, 2011 Essay by people
  • A Study on Social Media Marketing

    A Study on Social Media Marketing

    A Study On Social Media Marketing Social media marketing Social Media Marketing: An Overview The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several different manners to gain them more customers and business. One such marketing technique is social media marketing. Social media marketing is a

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    Essay Length: 385 Words / 2 Pages
    Submitted: September 6, 2011 Essay by people
  • Emerging Markets - Building Sustainable Indian Multinationals: Agenda for Action

    Emerging Markets - Building Sustainable Indian Multinationals: Agenda for Action

    "Building Sustainable Indian Multinationals: Agenda for Action" A Thesis Presented to AIMA "National Competition for Management Students" By Kamal Syal Vijay Bhargava Abstract Sustainable development has become an overall policy objective in India. The sustainability transition is seen as the process of coming to terms with sustainability in all its ecological, social, economic, and institutional dimensions. Indian Multinational companies have transformed very quickly from small domestic players to competitive global powerhouses. Indian MNC's are still

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    Essay Length: 2,193 Words / 9 Pages
    Submitted: September 7, 2011 Essay by people
  • Framework for Developing Business Strategy for Hospital

    Framework for Developing Business Strategy for Hospital

    Prevailing environmental factors that would affect competitive advantage * Political factors o Taxation Policy o License Policy o Government health care policies * Economic factors o Infrastructure o Capital * Social factors o Health care for senior citizens o Schemes for under privileged o CSR o Health education * Technological factors o High end equipments o Latest technology o Skilled doctors and staff o Ambulance service * Legal o Surgery failure clause o License for

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    Essay Length: 261 Words / 2 Pages
    Submitted: September 7, 2011 Essay by people
  • Starbuck's Strategy

    Starbuck's Strategy

    Problem Statement Christine Day, Starbuck's Senior Vice President of Administration in North America, faces the decision to re-think the company's strategy regarding customer satisfaction. Although sales for the company have consistently been up and it has seen profitability, market research indicates the company is not meeting the customers' expectation in the area of customer satisfaction. Starbuck's Strategy The strategy of Starbuck's is to distribute high quality coffee while creating an experience of high satisfaction for

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    Essay Length: 2,004 Words / 9 Pages
    Submitted: September 7, 2011 Essay by people
  • Market Analysis of Lux

    Market Analysis of Lux

    Lux International, a premium variant of the toilet soap, launched in 1989, is differentiated on the basis of its ingredients, the popular version, Lux Beauty Bar was always projected as a "pure and mild" solution to soft and smooth skin. Packaging A novel metallic substrate packaging beautifully showcases the ingredients, in case of the soaps. A female model is shown on the pack. The colors are different for different variants such as saffron for the

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    Essay Length: 526 Words / 3 Pages
    Submitted: September 8, 2011 Essay by pravin
  • Low-Budget High-Impact Marketing Plan

    Low-Budget High-Impact Marketing Plan

    The secret to creating a high-impact marketing plan is to optimize your limited budget. A one-time radio ad blitz, glossy brochure, or flash-enabled website will quickly erode your budget and derail your marketing plans. Use low-budget marketing to get your message out to your customers on a regular basis, and watch sales revenue grow. There are several reasons why a low-budget marketing plan is a must for small business in today's advertising bloated society: Expensive

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    Essay Length: 578 Words / 3 Pages
    Submitted: September 8, 2011 Essay by people
  • Pacific Oil Company - Strengths and Weaknesses of Fontaine's and Gaudin's Negotiating Strategy

    Pacific Oil Company - Strengths and Weaknesses of Fontaine's and Gaudin's Negotiating Strategy

    Pacific Oil Company: Case 2 The Pacific Oil Company established its first major contract in 1979 with the Reliant Corporation. The Reliant Corporation was one of Pacific's largest and most valued customers. The Pacific Oil Company went into renegotiations with Reliant Corporation with a goal of extending the current contract for five years before the current contract expired. Jean Fontaine, Marketing Vice President for Europe along with Paul Gaudin, the vinyl chloride monomer (VCM) marketing

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    Essay Length: 1,327 Words / 6 Pages
    Submitted: September 9, 2011 Essay by people
  • Marketing Management

    Marketing Management

    Environmental factors-- such as economic, political, regulatory, competitive, and technological considerations influence business buying decisions. Passage of a law freezing cable rates would affect demand, as would an introduction of a less expensive decoder box by a competitor. Finally, technology plays a role in purchase decisions. A few years ago, cable-ready televisions decreased demand for set-top boxes, and smaller, more powerful satellite dishes have cut into the market for cable TV, reducing derived demand. But

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    Essay Length: 482 Words / 2 Pages
    Submitted: September 9, 2011 Essay by people
  • Marketing Generations

    Marketing Generations

    MARKETING GENERATIONS  Some definitions 1) Market Segmentation The division of the total market into smaller, relatively homogeneous groups is called market segmentation. Both profit-oriented and not-for-profit organizations practice market segmentation Market segmentation is used to refine your product/services to better meet the needs/wants of a more narrow target market and thereby achieve greater sales and/or margins. Your ability to improve sales/margins using market segmentation will depend on the characteristics of your particular product/service and

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    Essay Length: 764 Words / 4 Pages
    Submitted: September 11, 2011 Essay by people
  • Child Labor in Pakistan - the Ignored Truth on the Pakistani Labor Market

    Child Labor in Pakistan - the Ignored Truth on the Pakistani Labor Market

    Eyes Wide Shut Child Labor: The Ignored Truth on the Pakistani Labor Market by Yousuf Zahid August 2011 yousuf.zahid@live.com Executive Summary Skilled or unskilled, an all-adult labor force in Pakistan does exist in the sectors of agriculture, industries and services. Regardless of how implementation and enforcement is carried out in Pakistan, the labor force functions under the rules of the labor policy and all aspects are governed through various legislation that came into being from

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    Essay Length: 9,947 Words / 40 Pages
    Submitted: September 11, 2011 Essay by people
  • The Implications Resulting from Market Transitions in a Command Economy

    The Implications Resulting from Market Transitions in a Command Economy

    The communist nations of China, Central and Eastern Europe provide prime examples of command economies that were forced to move to more market-based systems in the late 1970s. Their transitioning was a result of the intrinsic failings of the communist central planning system in addition to the discontent of their populations. While these two regions faced similar pressures to change, their methods were very different. The transitional reforms that have occurred over the last twenty

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    Essay Length: 1,008 Words / 5 Pages
    Submitted: September 11, 2011 Essay by people
  • Ikea's Strategy in Sweden - What Were the Sources of Ikea's Successful Entry in Furniture Retailing in Sweden?

    Ikea's Strategy in Sweden - What Were the Sources of Ikea's Successful Entry in Furniture Retailing in Sweden?

    1. IKEA's strategy in Sweden - What were the sources of IKEA's successful entry in furniture retailing in Sweden? During the post-war boom, young householders were looking for stylish and affordable furniture instead of the tradition hand-down furniture from the older generations. Kamprad saw opportunity when he saw that the cartel formed by both the Swedish manufacturers and retailers kept prices high causing the price to rise 41% faster than other household products. He then

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    Essay Length: 1,788 Words / 8 Pages
    Submitted: September 11, 2011 Essay by people
  • Nokia Market and Data - Non-Ifrs Results

    Nokia Market and Data - Non-Ifrs Results

    i know how am iNote 1 relating to non-IFRS results: Non-IFRS results exclude special items for all periods. In addition, non-IFRS results exclude intangible asset amortization, other purchase price accounting related items and inventory value adjustments arising from i) the formation of Nokia Siemens Networks and ii) all business acquisitions completed after June 30, 2008. More specific information about the exclusions from the non-IFRS results may be found in our complete interim report with tables

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    Essay Length: 753 Words / 4 Pages
    Submitted: September 13, 2011 Essay by gurpreetsaini
  • Marketing

    Marketing

    The first step in formulating an advertising strategy is to determine the product or service you have to offer to the marketplace and the objective of the store. For an example, we'll use an imaginary store named Third World that is located in an urban area. Define Product or Service: Third World is a whole foods store servicing the metropolitan area with the finest in fresh foods, including produce, dairy, cheeses, freshly prepared foods, coffees

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    Essay Length: 863 Words / 4 Pages
    Submitted: September 13, 2011 Essay by people
  • Wk 9 Market Hypothesis Summary - Efficient Market Hypothesis

    Wk 9 Market Hypothesis Summary - Efficient Market Hypothesis

    Efficient Market Hypothesis Ob 1: What is meant by an efficient market? * Efficiency can be defined under many context, for example, how efficient is a machinery will depend on how many inputs are required to produce a certain amount of output, the less input used, the more efficient the machinery is. * A financial market is said to be efficient if asset respond to relevant information instantaneously (or promptly) and accurately so that no

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    Essay Length: 1,981 Words / 8 Pages
    Submitted: September 14, 2011 Essay by people

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