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Last update: February 9, 2016
  • The Advertising Effect of Lifestyle Appeal on the Buying Behaviour of Customer in Nariman Point, Mumbai

    The Advertising Effect of Lifestyle Appeal on the Buying Behaviour of Customer in Nariman Point, Mumbai

    INTRODUCTION Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Advertising is targeted messages that communicate information from a company to individual and groups of consumers. This medium allows companies to draw consumers to the company's goods and services. It can also influence consumer buying behavior, which helps companies increase sales revenue. Advertising can help companies develop

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    Essay Length: 2,878 Words / 12 Pages
    Submitted: September 30, 2011 Essay by people
  • Marketing Influence on Children Which in Turn Influence Parents Buying Behaviour for Toys

    Marketing Influence on Children Which in Turn Influence Parents Buying Behaviour for Toys

    DECLARATION This work has not previously been accepted in substance for any degree and is not being concurrently submitted in any university or institute for any degree. Signed Miss. Azalea Veronica Moses____________________________________________ Date 27/11/2010______________________________________________ STATEMENT 1 This thesis is the result of my own investigation, except where otherwise stated. Where correction services have been used, the extent and nature of the correction is clearly marked in a footnote(s). Other sources are acknowledged by footnotes giving

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    Essay Length: 10,044 Words / 41 Pages
    Submitted: November 30, 2010 Essay by people
  • Consumer Buying Behaviour

    Consumer Buying Behaviour

    ABSTRACT Consumer buying behaviour is a complex phenomenon, which is comprised of a bundle of decision-making processes, economic determinants and market stimuli. Consumer purchasing behaviour has been attracting the interest of a great number of academic and commercial parties for many years. The complexity of the processes with which consumer purchasing can be associated has made the phenomenon considerably difficult to be predicted and controlled. However, as consumers are the most essential source of revenue

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    Essay Length: 974 Words / 4 Pages
    Submitted: July 11, 2011 Essay by people
  • Motivation in Buying Behaviour Mobile Ringtone Market

    Motivation in Buying Behaviour Mobile Ringtone Market

    www.google.com www.wds.com www.ivoryresearch.com www.oppapers.com www.oxysys.com Margin erosion is also compounded by the heavy subsidy cost that nearly all mobile carriers need to apply to smartphones in order to lower the price point in line with consumer expectations. A topical example of this comes from the Apple iPhone. The handset has undoubtedly delivered brand value to carrier partners globally and media reports suggest that iPhone users consume more data services than non-iPhone users. However, a report

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    Essay Length: 373 Words / 2 Pages
    Submitted: August 22, 2011 Essay by people
  • Buying Behaviour Summary

    Buying Behaviour Summary

    Buying Behaviour Summary (carried over from previous submission) From our previous study we found that the two major challenges that lie ahead with Marketers are a) Penetration- or increase in per capita consumption and b) Building up of credence and moving their products from low involvement to high involvement across majority of the user base. On the basis of these we will study the implications of these on two market players, one of which is

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    Essay Length: 2,504 Words / 11 Pages
    Submitted: October 3, 2011 Essay by people
  • Will Buying Health Insurance Across State Lines Reduce Costs?

    Will Buying Health Insurance Across State Lines Reduce Costs?

    There's been a heated debate in our society whether purchasing health insurance outside of your designated state could potentially lower premiums and ultimately increase the coverage across the nation. If you can purchase automotive insurance outside of state lines, why can't we follow the same principle for our own health? To be street legal in the state of West Virginia, owners are forced to purchase at least liability insurance before operating a motor vehicle. You're

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: October 25, 2012 Essay by psmyers91
  • Individual & Business Customer Buying Behavior

    Individual & Business Customer Buying Behavior

    INDIVIDUAL & BUSINESS CUSTOMER BUYING BEHAVIOR Individual Buying Behavior Individual customer and business entity behaviors are significantly different than each other when it comes to a buying decision. Individuals are mainly affected by personal and psychological factors while business entities buying decisions are based on the needs for generating turnover, effective competition and financial budget and resources. The only intersection reflects both parties are satisfying the need. To reflect an individual behavior, I would like

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    Essay Length: 501 Words / 3 Pages
    Submitted: May 28, 2013 Essay by alpertolgas
  • Compulsive Buying Behaviour

    Compulsive Buying Behaviour

    http://www.greatlakes.edu.in/gurgaon/sites/default/files/thumbs/gallery_new2.jpg Compulsive Buying Behaviour: A Marketing Perspective Name FT no. ARUNIKA MISHRA 182022 DEVANSHU ARYA 182033 NIKHIL RANA 183058 Theory and Hypothesis: Compulsive buying is more likely to manifest in people who are prone to depression, mood swings, anxiety, it can be genetic thereby indicating it runs in the family, and it is beyond the power of a buyer to control. Studies (Black DW, 2007) suggest that compulsive buyers are more likely to return their

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    Essay Length: 2,085 Words / 9 Pages
    Submitted: December 23, 2017 Essay by nikhil_rana
  • How Customers Buy in B2b Markets on the Example of General Electric

    How Customers Buy in B2b Markets on the Example of General Electric

    How customers buy in B2B markets on the example of General Electric Every day billions of people buy and consume different types of goods and services. When there was no massive production, decision making was easier and quicker, but after market development lot of producers entered in market and competition started. Increased variation of products, companies started to work to maintain competitive advantage. They started to attract customers’ attention. Today Companies serve not only customers,

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    Essay Length: 2,681 Words / 11 Pages
    Submitted: June 11, 2018 Essay by tatiko
  • Buying Behavior of Final Consumers and Organizational Customers

    Buying Behavior of Final Consumers and Organizational Customers

    Buying Behavior of Final Consumers and Organizational Customers Final Consumer Buying Behavior * Refers to the buying behavior of final consumers (individuals & households) who buy goods and services for personal consumption. A Model of Buyer Behavior * Marketing mixes (Psychological influences) + All other stimuli (Social influences) > Problem solving process (person solving process) > Person Does or Does Not Purchase (Response) Psychological Influences * Motivation: e.g. Maslow's Hierarchy of Needs (Physiological needs> Safety

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    Essay Length: 1,470 Words / 6 Pages
    Submitted: March 27, 2012 Essay by people
  • The Effect of the New Consumer Protection Act in Addressing "dark-Side" Customer Relationship Management Behaviours of South African Service Companies

    The Effect of the New Consumer Protection Act in Addressing "dark-Side" Customer Relationship Management Behaviours of South African Service Companies

    World-wide, suppliers of products and services sometimes have a poor understanding of CRM and as a result, and through malicious intentions, they employ deliberate behaviour in order to exploit and take advantage of their customers in unfair ways (Frow et al, 2011). The consumer cannot directly influence the behaviour of companies or dictate their philosophies and strategies. They also do not always have access to sufficient information in order to make informed choices according to

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    Essay Length: 298 Words / 2 Pages
    Submitted: July 1, 2012 Essay by people
  • Customers’ Behaviour

    Customers’ Behaviour

    Drawing on the assigned case article “Culinarian Cookware: Pondering Price Promotion,” this short essay firstly demonstrates the consumer behaviour in the cookware market and tackles how cookware is bought and sold, as well as what the implications for Culinarian’s marketing strategy are as follows. Customersbehaviour On the one hand, it is able to understand the consumer’s behaviour by looking at the buying pattern in the Culinarian Cookware market. The customers’ purchase habit is divided

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    Essay Length: 636 Words / 3 Pages
    Submitted: June 12, 2016 Essay by Alexandre Huang
  • P1 Wimax Customer Service

    P1 Wimax Customer Service

    P1 wimax customer service & support... 5.1.2 Service availability in F&B outlets Another way to promote Wiggy is by making it available in F&B outlets such as Starbucks and Old Town branches that are under P1WiMAX¶s coverage. The franchise managers will be approached and the simple process explained to them in order to get consent. The current system used will be replaced with the P1WiMAX Black Box and brochures for the Wiggy service will be

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    Essay Length: 1,584 Words / 7 Pages
    Submitted: October 17, 2010 Essay by people
  • Searching for New Customers in Business

    Searching for New Customers in Business

    1) If you assume you know what the customer wants, you could be wrong. When dealing with a client do not. ANSWER: - There are numerous things that you would like to say and do but you need to remain calm and polite in order to deal with them effectively. I am sure that you have heard the saying that "the customer is always right". You will need to keep this in mind. Try asking

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    Essay Length: 1,737 Words / 7 Pages
    Submitted: February 13, 2011 Essay by people
  • Consumer Behaviour of Suzuki Swift

    Consumer Behaviour of Suzuki Swift

    1. Background of the Suzuki Swift The current trends of most Singapore car buyers lean towards compact cars. With many car manufacturers launching their own range such as the Toyota Yaris, Honda Jazz and Suzuki Swift to meet the changing trend from large bulky cars to compact cars which can whizz around Singapore roads. The Swift provides value for money in terms of price and power. Being a compact car with lots of power it

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    Essay Length: 1,342 Words / 6 Pages
    Submitted: March 13, 2011 Essay by people
  • Service Value Drives Customer Satisfaction

    Service Value Drives Customer Satisfaction

    Service value drives customer satisfaction: ERAC have the perfect rental package for its customers. They have extraordinary convenience in the form of nearby locations and employees can pick up or drop off customers at their destinations that help sets the company apart from its competition. They also offer excellent rates, which are made possible by the operating strategy and have a wide variety of vehicles to choose from for every occasion. Customer satisfaction drives customer

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    Essay Length: 664 Words / 3 Pages
    Submitted: March 21, 2011 Essay by people
  • Marine Insurance

    Marine Insurance

    MARINE INSURANCE Marine insurance is a contract whereby the insurer undertakes to indemnify the insured in manner and to the extent thereby agreed against the losses caused in connection with a marine adventure including vessels, cargoes, freights and any other interests incidental to the marine adventure like wares, merchandise, transit by land, water or air and so on. Types of Subject Matter of Marine Insurance 1. Hull Insurance 2. Cargo Insurance 3. Freight Insurance 4.

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    Essay Length: 261 Words / 2 Pages
    Submitted: March 22, 2011 Essay by people
  • Money Won't Buy Happiness

    Money Won't Buy Happiness

    Money won't buy happiness Since the concept of buying, instead of trading was needed, a monetary unit such as money was invented, so the idea came that it could buy anything even happiness; but is it really possible? Many individuals especially the one's pursuing money believe they will achieve happiness whenever money comes into their lives. Others, mostly those who have already had the opportunity of having a lot of money, know that money cannot

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    Essay Length: 337 Words / 2 Pages
    Submitted: May 17, 2011 Essay by people
  • Insurance as an Investment Tool: The Role and Relevance Ofprinciple of Indemnity

    Insurance as an Investment Tool: The Role and Relevance Ofprinciple of Indemnity

    Introduction Investment is one of the benefits cited for insurance policies. However, the principle of indemnity (exemplified by contracts of indemnity) ensures that the insured does not benefit or make profit. If insurance is a risk transfer mechanism then the insured must only be restored to the state in which they were before the occurrence of the incidence. No more, no less. If the potential insured can afford the premium charged by different insurers this

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    Essay Length: 2,034 Words / 9 Pages
    Submitted: May 17, 2011 Essay by people
  • Customer Relationship Management

    Customer Relationship Management

    Scenario 1: 1. The brief explanation how I would handle this scenario. This scenario was clearly identified as the environment of an angry customer because of service breakdown. In her mind, something is wrong and we all need to respect that and handle it to her satisfaction. You must deal with an angry customer and do it in a respectful, professional manner. Always keep in mind that customer wants to be heard respectively. Often it's

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    Essay Length: 1,791 Words / 8 Pages
    Submitted: May 19, 2011 Essay by people
  • Marketing Analysis of 4 Top Insurance Agencies

    Marketing Analysis of 4 Top Insurance Agencies

    This paper is a brief overview of 4 top insurance agencies the polices they have in the marketing segments of its business and how they attract their customers. Complete with market shares the effect the marketing had on the companies growth and commercials either the humorous new type that they have been trying, the paper however does not quote many sources. The conclusion consists of ideas for the companies to try, and a brief overview

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    Essay Length: 258 Words / 2 Pages
    Submitted: June 5, 2011 Essay by people
  • Customer Satisfied

    Customer Satisfied

    "A dissatisfied customer is more likely to search for information on alternatives and more likely to yield to competitor overtures than is a satisfied customer" (Harris and Harrington as cited by Santouridis and Trivellas, 2010). Customer satisfaction is very important especially in the service industry, due to there is no reason to exist without customer for service firm (Hoffman and Bateson, 2006). However, the dissatisfied customer will be no longer buying product or service from

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    Essay Length: 350 Words / 2 Pages
    Submitted: June 15, 2011 Essay by people
  • Logistics Issues - Health Insurance Services Company

    Logistics Issues - Health Insurance Services Company

    1st Example Reduce Costs The Situation: A health insurance services company found itself with an uncompetitive cost structure, poor data integrity and declining service levels. The Highland Group was asked to assist them in reducing the cost of their operations and turn-around time. The Driver Goal: * Reduce the cost of operations by 30% while eliminating significant backlogs of work * Reduce the turn-around time of operational activities by 50% to meet service level targets

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    Essay Length: 401 Words / 2 Pages
    Submitted: June 25, 2011 Essay by people
  • "relationship Selling-The Key to Getting and Keeping Customers" by Jim Cathcart

    "relationship Selling-The Key to Getting and Keeping Customers" by Jim Cathcart

    Summary This book, written by Jim Cathcart extends in eight parts and presents basic elements of selling at its finest. The author calls this approach "relationship selling" and explores every aspect of it. In the first part the differences between traditional selling and relationship selling are made clear. The most important one and where it all begins, is the thought that buyer and seller are on the same side, creating a relationship. Seller does not

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    Essay Length: 982 Words / 4 Pages
    Submitted: June 26, 2011 Essay by people
  • A Comparative Profitability and Operating Efficiency Analysis of Public and Private Insurance Company's in Bangladesh

    A Comparative Profitability and Operating Efficiency Analysis of Public and Private Insurance Company's in Bangladesh

    Executive Summary In this study a comparative performance analysis between privately-owned and state-owned or public insurance company of Bangladesh is carried out over the period between 1952 to 2011.The insurance company have encouraged the provision of financial services including the Government principles. As a result a number of insurance companies established to provide services as well as business both in private and public. These insurers are found all over the countries with a strong participation.

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    Essay Length: 2,341 Words / 10 Pages
    Submitted: July 1, 2011 Essay by people

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