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910 Marketing Audit Essays: 126 - 150

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  • John Deere & Company Marketing Plan

    John Deere & Company Marketing Plan

    Deere & Company also known as John Deere has manufactured agricultural machinery and equipment since 1837 and still markets itself as "a company dedicated to those linked to the land" (2011, Deere.com, p. 1). The company operates in the United States, Canada, Europe, Brazil, Russia, India and China. According to the Company's Annual Report and 10K, the company changed its business structure in 1958 when it incorporated in the State of Delaware under the registrant

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    Essay Length: 784 Words / 4 Pages
    Submitted: July 22, 2011 Essay by people
  • Marketing Strategies by P. Kotler

    Marketing Strategies by P. Kotler

    marketing strategies by P. Kotler There are two kinds of companies: those who change and those who disappear. 1. Win Through Higher Quality 2. Win Through Better Service 3. Win Through Lower Prices 4. Win Through High Market Share 5. Win Through Adaptation and Customization 6. Win Through Continuous Product Improvement 7. Win Through Product Innovation 8. Win Through Entering High-Growth Markets 9. Win Through Exceeding Customer Expectations A Company doesn't really have a strategy

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    Essay Length: 730 Words / 3 Pages
    Submitted: July 23, 2011 Essay by shaorahul
  • Marketing

    Marketing

    1. Executive Summary Business is the countries fastest growing innovator, distributor, and marketer of firearms, ammunition, and related products for the hunting, shooting sports, law enforcement, and military markets. Freedom Group sells to a variety of independent retailers and retail chains whose goal is to stock the latest and greatest products from the variety of manufacturers from whom we buy. We support over 1000 such independent retailers' customers and are planning to invite them to

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    Essay Length: 6,439 Words / 26 Pages
    Submitted: July 23, 2011 Essay by kwinscher62
  • Is Marketing Management an Art or a Science?

    Is Marketing Management an Art or a Science?

    Is Marketing Management an art or a science? This topic was persistent debate between marketers very often over fifty years, art and science pulls each other on the composition of marketing management, because no one can clearly defined the overall boundary of a marketer's domain. To analysis the proportion of art and science, first step will be identifying the characteristics of respective nature, major difference and distribution for marketing management behaviour. The classification between art

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    Essay Length: 1,698 Words / 7 Pages
    Submitted: July 23, 2011 Essay by people
  • What Is the Marketing Mix?

    What Is the Marketing Mix?

    "What is the Marketing Mix?" The Marketing Mix is associated with those items of a company's marketing strategy that exist to address the customer's needs. It consists of four parts - product, price, place and promotion. These four elements should be perfectly balanced. In the following, by means of the Coca-Cola Company as an excellent example of a business with a successful strategy, the four parts of the Marketing Mix will be illustrated. The first

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    Essay Length: 587 Words / 3 Pages
    Submitted: July 29, 2011 Essay by people
  • The Perspectives of Using online Marketing Research

    The Perspectives of Using online Marketing Research

    "The perspectives of using online marketing research" 0.0. Introduction The evolution of the internet is perhaps the most bewildering and comprehensive enhancement of information technologies that has been witnessed in the past decade. The internet has restructured the way people communicate, both on a personal and professional level. For instance, the social web has taken over Advertising, Marketing, promotion, Public Relations, Customer Service and novel conduits and tools. Information obtained from this research will be

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    Essay Length: 549 Words / 3 Pages
    Submitted: July 30, 2011 Essay by people
  • Finance Reports of Hiltin Hotels Market Share

    Finance Reports of Hiltin Hotels Market Share

    Hilton Worldwide Hotels offers the finest in accommodations, service, amenities and value to business and leisure travelers. They have expanded geographically, produced original hotel and travel concepts, and developed innovative technologies to enhance the guest experience since Conrad Hilton bought his first hotel in 1919 in Cisco, Texas. Today Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. With more

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    Essay Length: 355 Words / 2 Pages
    Submitted: July 30, 2011 Essay by people
  • The Mixed Market - the Small Business Owner - Iced Coffee's with Different Flavors

    The Mixed Market - the Small Business Owner - Iced Coffee's with Different Flavors

    The Mixed Market - Small Business Owner My company has decided that we want to sell a particular product or offer a service? This product will be based on Coffee. Not just hot coffee's - but Iced Coffee's with different flavors. As the company grows we will introduce 2 simple baked goods, English Scones and muffins. Deciding to sell these certain products will keep it simple in the beginning. As my company action plan will

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    Essay Length: 2,644 Words / 11 Pages
    Submitted: July 31, 2011 Essay by people
  • Ciba - the Indian Retail Market

    Ciba - the Indian Retail Market

    the type of retailers industry is divided into organised and unorganised sectors:- 1.. Organised retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc." These include the corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses. 2. Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general

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    Essay Length: 393 Words / 2 Pages
    Submitted: July 31, 2011 Essay by people
  • Kudler Fine Foods Sales & Marketing

    Kudler Fine Foods Sales & Marketing

    Sales & Marketing Home | Marketing Overview | Sales Plan - 2007 | Market Surveys | Communications ________________________________________ Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. Strategic Objective: Increase Loyalty and Profitability of Consumers * Expanding Services (Revenue Increase) - Kudler is offering parties

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    Essay Length: 646 Words / 3 Pages
    Submitted: July 31, 2011 Essay by people
  • Marketing Plan for Whitelight

    Marketing Plan for Whitelight

    Marketing Plan for WhiteLight Chapter 1 Introduction: In this competitive business world, marketing is an essential part of any company. The main two ideas of marketing are to attract the market and do the activities to retain them. In order to do the jobs of marketing a proper marketing plan is very important. Without having a complete plan the job of marketing will left with many excuses and even it could create a disturbing consequence

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    Essay Length: 3,813 Words / 16 Pages
    Submitted: July 31, 2011 Essay by people
  • McDonald Marketing Management

    McDonald Marketing Management

    community, and that remains one of their primary goals today. Through their charities, Ronald McDonald House and Ronald McDonald Children's Charities, McDonald's has pumped millions of dollars back into the community over the years. McDonald's customer service policy is laid out in the McDonald's Guarantee. The McDonald's Guarantee states, "your food will be hot. Your service will be fast and friendly. And your drive-thru orders will be double-checked right. If you're not satisfied, we'll make

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    Essay Length: 425 Words / 2 Pages
    Submitted: July 31, 2011 Essay by people
  • Starbucks Market Control

    Starbucks Market Control

    Starbucks is a coffee company that is committed to virtuous in provenance and baking the greatest quality Arabica coffee in the world since 1971. When society hears of these companies, they wonder how the company became so proper and remains in business. Well it is done through control, which is essential for the attainment of any management objective. The control strategies used in this company is bureaucratic, market, and clan control mechanisms, in which each

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    Essay Length: 247 Words / 1 Pages
    Submitted: July 31, 2011 Essay by people
  • The Uk Market for Apples 2009/10

    The Uk Market for Apples 2009/10

    * The estimated resident population of the UK was 61,383,000 in mid 2008, up by 408,000 on the previous year * UK average household income is £14,317 ($23,000) * GDP was up by 0.4% at the end of 2009 * 6 straight quarters of decline ended at the end of 2009. The overall slump in the UK was the biggest contraction since records began in 1949 and the total decline in 2009 was 4.8% *

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    Essay Length: 963 Words / 4 Pages
    Submitted: August 2, 2011 Essay by people
  • Marketing Concepts

    Marketing Concepts

    The use of marketing concepts - is marketing a posh name for selling? This research report aims to depict if there is any truth to the statement "Marketing is just selling with a posh name..." it also aims to illustrate the marketing concept, which refers to the second half of the statement " .....What's all this about the marketing concept" EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the

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    Essay Length: 2,011 Words / 9 Pages
    Submitted: August 2, 2011 Essay by people
  • A'kin Market Entry Strategy in the Selected Market

    A'kin Market Entry Strategy in the Selected Market

    6.0 Recommendations 6.1 Market Entry Strategy in the Selected Market Direct exporting is the first choice for A'kin to enter China, and Chinese agents will be used to help A'kin to better manage its product distribution. While using direct exporting, A'kin is able to avoid the cost in establishing manufacturing operations and know-how stealing. Experience curve or location economies can also be realised. Although transportation cost and tariff will be added in variable costs, product

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    Essay Length: 1,395 Words / 6 Pages
    Submitted: August 3, 2011 Essay by sherry123
  • A'kin International Marketing Mix

    A'kin International Marketing Mix

    International Marketing Mix Product One of the weaknesses of A'kin is its limited choices of baby products, and it may experience a great failure while serving such a big market in China. A'kin should be more localized and launch wider range of merchandises that aim to different skin types in Chinese market. Since the climate in the southern part of China (where Shanghai is located) is humid, products like baby powder can be introduced to

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    Essay Length: 921 Words / 4 Pages
    Submitted: August 3, 2011 Essay by sherry123
  • Global Air Fresheners Market

    Global Air Fresheners Market

    Global Air Fresheners Market to Reach US$8.3 Billion by 2015, According to a New Report by Global Industry Analysts, Inc. GIA announces the release of a comprehensive global report on air fresheners markets. The global market for air fresheners is forecast to reach US$8.3 billion by the year 2015. Growing consumer inclination towards fragrant products such as candles for decorating their homes coupled with increasing importance of aromatherapy in homes is poised to propel the

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    Essay Length: 968 Words / 4 Pages
    Submitted: August 3, 2011 Essay by people
  • Swimwear - Research on the Target Market

    Swimwear - Research on the Target Market

    SFdsgfrshgsGDggggggggggggggggggggggggggggggggggggggggggggggggggggggdfddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhtttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttdddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiisDGfdhvadflfkndvcduISHFjkugyvILSkjne5ioYEHVFkjHSRO8VJBKDZRYEIKJNVDIHSTYKJCVZHBIU5GNB M.FXKHT98HBN LFDGY45OIFDLKJVGZLKJUYTERIOHGOER;KUT98AYOGWAIYA;OIUR984AYTEO48W65LKJfG98[A4WHGLIfxYT34HGA8IE65TAIYT31TYHkjdsTYWIB JFIYKJsdhGOIERHGIZODHGLZKHGDOSRIHOI5YMNGFXZOUSRT'LI'NZUGZFDHTFZHSDHSUFRZSDYUSYHBNGFX GXFGDGDAGGHXGFGFDHFHGFHHJGHFDGFDGFDGGFDGFGFDBFDHSDFARSDJHFAFSKJHGA;FDLKGHLKJD;FHGBOIRHGOIRTHUBORTBNLKJLKHLIHTHLITIYOTOIUTYTTOUIYYTOIUTYUOITYUOITYTOIUOIUYTHRTSOHTSOKHDGALKGHLGHNLGBNLMB,MNBV,MNNVBN,MGXLHGGLHLHGJHJKJGHGLKHGHGJHGJLKHGHGJHGJKJKJLKTEUIPYEHG.MNBNZGHITUPOTYPOJ;KJKNBNJPHGUPUYTJHGLKNN.,HTPJOUPTJHKGDHNKdsNKfNK.FDAGNKLDSLXFLKRKLDFGKSLJDLJKFLKLKJADFLKFgive it to them For most women, finding the perfect swimsuit is anything but glamorous. Selecting one for your figure-type and individual style requires personal attention. At Jenal Swimwear, this is our mission.. The population of Sydney as of June 2004 was 146,297. According to the 2004 edition of the Australian Standard Geographical Classification (ASGC). Australia's estimated resident population (ERP) at June 2004 was 20.1 million, an increase of 238,700 people

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    Essay Length: 4,782 Words / 20 Pages
    Submitted: August 3, 2011 Essay by people
  • Harrah's Marketing Strategy

    Harrah's Marketing Strategy

    Harrah's marketing strategy is different from many of its competitors because they don't invest large sums of capital in elaborate facilities, shopping malls or attractions. Instead, they focus on "knowing their customers well, giving them great service, and rewarding them, so that they remain loyal customers". In order to execute the customer-centered marketing strategy, Harrah's developed the Total Rewards Program. This program is designed to attract and retain loyal customers by rewarding them with cash

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    Essay Length: 330 Words / 2 Pages
    Submitted: August 4, 2011 Essay by people
  • Proposed Marketing Plan for Lacher Pty Ltd

    Proposed Marketing Plan for Lacher Pty Ltd

    Proposed Marketing Plan for Lacher Pty Ltd 1. Company Background: In the year 1925 Frieda Lacher had found the company Lacher & Co together with her companion Ludwig Hummel. From this company name the brand name Laco was derived. In 1936 Frieda's son Erich took over the company changing its name to Erich Lacher Uhrenfabrik. He then produced the legendary observation watch. Also in the 1950s the company cared for quality and thus the brand

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    Essay Length: 257 Words / 2 Pages
    Submitted: August 4, 2011 Essay by people
  • Nescafé Coffee Branding and Marketing

    Nescafé Coffee Branding and Marketing

    Branding and marketing Nescafé is a brand within Nestlé. Nescafé can be traced back to the 1930s.[3] In the US, the Nescafé name was used on its products up until the 1960s, Later, Nestlé (owners of the Nescafé brand) introduced a new brand in the United States called Taster's Choice, which supplanted Nescafé for many years. Taster's Choice was also introduced into Canada at the same time, and continues to be sold as a separate

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    Essay Length: 476 Words / 2 Pages
    Submitted: August 5, 2011 Essay by people
  • Using Perceptual Maps in Marketing Simulation Paper

    Using Perceptual Maps in Marketing Simulation Paper

    Simulation Summary Perceptual maps can change with the needs and wants of consumers. The marketing mix has to change with these changes for a product to be successful. Relevant parameters are important for successful marketing because the parameters ensure the areas consumers believe need improvement are evaluated. A manager has to decide if repositioning a product or launching a new product would be more beneficial to a company. Offering a new product at a lower

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    Essay Length: 1,619 Words / 7 Pages
    Submitted: August 5, 2011 Essay by people
  • How to Improve the Current Marketing Strategy - Starbucks

    How to Improve the Current Marketing Strategy - Starbucks

    Starbucks Corporation: How to Improve the Current Marketing Strategy Robert Gibson Marketing Professor McNabb March 19, 2007 Abstract Starbucks opened in Seattle's Pike Place Market in 1971 with hopes of creating a "third place" between home and work. Starbucks was created to produce premium coffee, while adhering to various core principles during economic growth. "The company has realized that people don't only come for coffee; they come for the atmosphere," (Kembell). Customers are able to

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    Essay Length: 1,674 Words / 7 Pages
    Submitted: August 6, 2011 Essay by people
  • Exmar Marketing Plan

    Exmar Marketing Plan

    1. Executive Summary Background NOTE: THE INTERNATIONAL BEARINGS LTD (IBL) STRATEGIC MARKETING PLAN IS INTENDED TO BE FOR ILLUSTRATIVE PURPOSES ONLY. International Bearings Ltd (IBL) was formed in 1965 and in 35 years of trading has expanded and developed enormously. The main business of IBL is the sale of a portfolio of bearings and assemblies to a variety of end-use markets in Europe, in which IBL is a very significant and well established player. IBL

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    Essay Length: 349 Words / 2 Pages
    Submitted: August 6, 2011 Essay by people

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