Marketing Strategy essays
1,176 Marketing Strategy Essays: 401 - 425 (showing first 1,000 results)
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Vodacom Strategy
"As South Africa was steadily and bravely charting it course towards the democracy that would be born in 1994, another series of events was taking place. In February (of 1993), an event called Telkom93 proved to be the turning point for Telecommunications in South Africa" (Vodacom, 2007). At Telkom93, the then Minister of Transport and of Post and Telecommunications, Dr Piet Welgemoed, announced that the cabinet of the Republic of South Africa had approved the
Rating:Essay Length: 315 Words / 2 PagesSubmitted: November 18, 2011 -
Ebay Blue Ocean Strategy
eBay idea is started when the eBay founder, Pierre Omidyar, started an online auction site to help his girlfriend trade some candy dispensers with other collectors, but within a few months the volume of business had far exceeded what he alone could handle and many business opportunity started to appear. So he started to hire people who have more business experience and wider knowledge to help out in the business. Soon the company had many
Rating:Essay Length: 346 Words / 2 PagesSubmitted: November 20, 2011 -
International Marketing
RESEARCH APPROACH The methodological problems of the IMP-project and the way they were solved are probably best understood in terms of the basic research approach of the project. This can be explained by distinguishing between two basic types of possible approaches. The first we refer to as the Co-ordinated Decision Approach and the second as the Incremental Commitment Approach. In the co-ordinated decision approach a single major decision is made about the design of the
Rating:Essay Length: 854 Words / 4 PagesSubmitted: November 21, 2011 -
Primary Versus Secondary Markets
Primary Versus Secondary markets(Ch 2) The comparison between primary and secondary market lies in the process in which funds are raised from the capital market. Primary markets refers to the market where securities are created, while the secondary market is one in which they are traded among investors. Primary markets are where the firms sell (float) new stocks and bonds to the public for the first time. Underwriting new securities, means investment banks buy the
Rating:Essay Length: 2,872 Words / 12 PagesSubmitted: November 21, 2011 -
Strategy Case
2. ¿Por qué implementar el proyecto WINET era importante para Harrahs's? Porque necesitaba implementar una de las ventajas competitivas más difíciles de lograr: la lealtad de los clientes, situación que le valió para llegar a ser la casa de juegos más grande del mundo. Gracias a esto Harrah' logró darle u enfoques a su estrategia, que era el establecimiento de relaciones con sus clientes, entregarles servicios de gran calidad y recompensar su lealtad. Esto
Rating:Essay Length: 296 Words / 2 PagesSubmitted: November 23, 2011 -
Strategic Marketing
Strategic Marketing Strategic Marketing (SMA) Master Business Administration |Individual Assignment, Strategic Marketing for Dimension Data. Mark Taylor 9/7/2009 Executive summary Introduction This document is an Assignment on the Marketing Strategies of Dimension Data since the year 2000. The focus areas of the document are to draft a Marketing plan for the Year 2000. The current marketing strategy for 2009 and recommend a future marketing strategy to assist DiData in maintaining their position in the Market.
Rating:Essay Length: 281 Words / 2 PagesSubmitted: November 23, 2011 -
Evaluate Quinn McMahon's Current Strategy Regarding Senior Citizens. Does This Strategy Improve This McDonald's Image?
Evaluate Quinn McMahon's current strategy regarding senior citizens. Does this strategy improve this McDonald's image? What should she do about the senior citizen market - that is, should she encourage, ignore, or discourage her seniors? What should she do about the bingo idea? Explain. First and foremost, I believe when you create an establishment that is warm and inviting, you are going to generate loyal customers, and in Quinn's case, her and her employees have
Rating:Essay Length: 277 Words / 2 PagesSubmitted: November 27, 2011 -
Ear Tv Marketing Plan
A higher than the usual level of anticipation has accompanied the conception and introduction of Ear TV. The wonderful thing about this product is that it is unique, opening up possibilities and new innovations in ways that not other product has yet to do. Regardless of how anticipated this product is, Best Buy would like to 'play it safe' and make sure that their pet project of Ear TV is properly marketed. In order to
Rating:Essay Length: 1,372 Words / 6 PagesSubmitted: November 29, 2011 -
Organisational Strategy, Organisational Culture and Hrm
Analyse and evaluate the relationship between Organisational Strategy, Organisational Culture and HRM. What linkages exist between Strategy, Culture and the management of human resources? What are the key initiatives the HRM function can take in these areas in order to support the achievement of organisational objectives? Your submission should refer to a number of appropriate theoretical models, and should also cite practical examples in support of your arguments. The prevailing [mostly negative] economic environment would
Rating:Essay Length: 446 Words / 2 PagesSubmitted: November 30, 2011 -
Jarir Marketing Company Management Case
Company History: Jarir Marketing Company is a Saudi company which is traded in the Saudi stock exchange (Tadawul). It has a paid up capital of SR 400 Million. The company is known as the market leader of office products, school supplies, books, computers and computer accessories in Saudi Arabia. Also, it is expanding its business in other GCC countries. Jarir Bookstore, the retail division, has more than 20 showrooms and 4 corporate sales offices, whereas,
Rating:Essay Length: 801 Words / 4 PagesSubmitted: December 1, 2011 -
Marketing Plan
Session Course Name Course Credits Start Date End Date Type Spring-1-2012 Managing Ethics in the Workplace and Market Place MGMT 6213 2 01/02/2012 01/29/2012 Required Spring-2-2012 Organizations in the New Economy HRMG 6200 3 02/13/2012 03/18/2012 Required Spring-3-2012 Elective NU Elective NU 3 03/26/2012 04/29/2012 Elective Summer-1-2012 Elective NU Elective NU 3 05/07/2012 06/10/2012 Elective Summer-2-2012 Elective NU Elective NU 3 06/18/2012 07/22/2012 Elective Summer-3-2012 Managing the Global Enterprise INTB 6200 3 07/16/2012 08/19/2012 Required
Rating:Essay Length: 1,449 Words / 6 PagesSubmitted: December 1, 2011 -
Netflix Marketing Mix
Netflix Marketing Mix Marketing focuses on market plans and strategies successfully to implement promoting products or services of a business. Marketing strategies are aimed at the business's target market and play a major role in the marketing mix. The marketing mix has four essential elements, which are product, place, promotion, and price. The first element is the product and outlines the concept of the product for the designated target market. The product may not always
Rating:Essay Length: 1,457 Words / 6 PagesSubmitted: December 3, 2011 -
Competitive Strategy for Chinese Local Supermarket in Tier Three City
Executive summary Ever since China to be one member of World Trade Organization (WTO) in 2001, Chinese market has been targeted by many multinational corporations (MNCs). Generally, china was seen as a low competition market and low-cost land in the past. However, the entering and operating of MNCs have been significantly changing the completion environment. Many market segments were becoming extremely competitive, there is no exception for retailing industry. A number of foreign retailer magnates
Rating:Essay Length: 427 Words / 2 PagesSubmitted: December 5, 2011 -
Case Study - Marketing Fundamentals
ING DIRECT ("ING-D") Case Study Course: Marketing Fundamentals Submission Date: 17th November 2009 Executive Summary ING-Direct (ING-D) is a marketing orientated bank that has launched into established markets in the last decade using differentiation as a way to build competitive advantage. This report splits into Section A, based on information provided by the 'ING Direct USA - Rebel With A Cause' Case Study by IMD International, and Section B which critically assesses the ING-D website.
Rating:Essay Length: 2,033 Words / 9 PagesSubmitted: December 5, 2011 -
Kmart's Marketing
Kmart's marketing goals will consist of changing the store image to a no-frills discount store to a retailer of quality with brand name merchandise and attractive modern displays, increase competition among competitors, build stronger service providence within the company, and consolidate product offerings. With changing the store image the objectives for Kmart are to change the store layout to a more practical and less cluttered format with consistency. The change in the store layout will
Rating:Essay Length: 414 Words / 2 PagesSubmitted: December 5, 2011 -
Global Financial Market
Choosing an international bank that will be able to support the multinational enterprise (MNE) is of the utmost importance. The needs of the firm have to be matched to the essentials the potential bank will offer. Basically, the bank offerings have to be in complete alignment with the firms' needs; otherwise their "partnership" will not be successful. Some of the factors to consider when selecting the financial institution revolve around matching the firm's corporate financial
Rating:Essay Length: 540 Words / 3 PagesSubmitted: December 5, 2011 -
Team Building Strategy
Team Strategy A well-functioning team is always working on two objectives simultaneously: completing tasks and managing processes. Stepping back more than forty years ago to 1965, a valuable model for group development was introduced by a psychology researcher in group dynamics, Bruce Tuckman(Famous Models). Tuckman's model- forming, storming, norming, and performing highlight the growth stages of a group or team. In order to become a high performing team, a group of people must go through
Rating:Essay Length: 1,218 Words / 5 PagesSubmitted: December 6, 2011 -
Economic Strategy
Aims of government's intervention * 1. To correct market failure (allocatively efficiency) * 2. To achieve a more equitable (fair) distribution of income and wealfare. * The method chosen will depend to a large extent on whether the reason for intervention is concerned with market failure or with the desire to achieve equity. Methods of the governments intervention 1. Financial * --- Indirect taxes * --- Subsidies * --- Transfers welfare benefit 2. State provision
Rating:Essay Length: 949 Words / 4 PagesSubmitted: December 8, 2011 -
McBride Marketing Paper
McBride Marketing Paper McBride Financial Services wants to expand its customer base and needs ideas on what to put in its new marketing effort toward this goal. Currently McBride Financial is providing low cost mortgage services in five states area of Idaho, Montana, Wyoming, North Dakota, and South Dakota. The company caters to professionals and retirees purchasing either a primary or secondary residence, and families and/or individuals purchasing recreational properties. In this paper we will
Rating:Essay Length: 630 Words / 3 PagesSubmitted: December 8, 2011 -
Development of Supply Strategies
CHAPTER 4 Development of Supply Strategies Editor Joseph R. Carter, D.B.A., C.P.M. NAPM Professor at Arizona State University and Chair of the Supply Chain Management Department INTRODUCTION Competitive firms entering the 21st century cannot afford a purchasing process that treats all items, products, commodities, and services in the same way. The traditional purchasing paradigm is changing, and that bodes well for the profession and the economy. Blind reliance on numerical benchmarks such as purchase price
Rating:Essay Length: 4,377 Words / 18 PagesSubmitted: December 9, 2011 -
Why Do Some People Believe That the Market System Is the Best Mechanism for Allocating Scarce Resources and Thereby Encouraging a Positive 'investment Climate'? Explain Your Reasoning
The market economy or laissez-faire system is one which relies on the forces of demand and supply to determine the allocation of scarce resources and price. There is little or no government intervention in this system. This system promotes a positive investment climate as it allows the freedom of the firm in its decision making process to fulfil the needs and wants of the economy and does not breed a high level of bureaucracy in
Rating:Essay Length: 660 Words / 3 PagesSubmitted: December 10, 2011 -
Apple Corporation Marketing Stratergy
4.1 APPLE CORPORATION MARKETING STRATERGY 1. Product * Apple produces product which are differentiated from other products in the market- (iPod comes with iTunes-the first in market) * The product produced by apple has an innovative industrial design which becomes an attraction. * Apple does not launch their product until it is ready to be used and they have a small team who designs their major products. 2. Price * Price skimming strategy where Apple
Rating:Essay Length: 578 Words / 3 PagesSubmitted: December 11, 2011 -
Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries
Making Socially Responsible and Ethical Marketing Decisions: Selling tobacco to Third World Countries A. Identification of Issues and Problems I. Background Context Primary Problem: Over the decades, the Third World countries have become the site for growing tobacco production and consumption. Tobacco production increased in Africa, Latin America, and in Europe. In some parts of India, Latin America, and the Philippines, over 70% of people smoke. This pattern can be expected to reproduce an epidemic
Rating:Essay Length: 5,349 Words / 22 PagesSubmitted: December 11, 2011 -
Sample Marketing Plan
Sample Marketing Plan Sources: Pride, W.M., Elliott, G., Rundle-Thiele, S., Waller, D., Paladino, A. & Ferrell, O.C. (2007). Marketing: core concepts and applications (2nd asia-pacific edition). Milton, Qld: John Wiley & Sons Australia, Ltd, pp. 4 - 489. Marketing plans typically follow a generic structure but differ in length and complexity. An annual plan for a well-established, successful product in which it is 'business as usual' may require only a summarised and updated situation analysis
Rating:Essay Length: 5,756 Words / 24 PagesSubmitted: December 12, 2011 -
Promotion Strategy
Promotion Strategy The Mumbai Cab strategy is to saturate the market with television ads depicting the company as a premier taxi service. The company will leverage the newest in car technology to dominate the credit card segment of the market. Mumbai Cab will dominate the market because no other company has this unique feature. The company's strategy is to build reputation and market share in our target market by establishing our business offering as a
Rating:Essay Length: 322 Words / 2 PagesSubmitted: December 12, 2011