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90k Lock Systems to India

Essay by   •  March 17, 2016  •  Term Paper  •  480 Words (2 Pages)  •  1,666 Views

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                                                              [pic 1]

                                                                           Milestone 1

Executive summary

90k lock is a smart lock revolution company. It detects fingerprints in order to open the door.  It comes with a 1-megapixel infrared night vision webcam embedded. It makes it easy for the household or the business to secure the belongings. Electronics for you expo was first held in 2013 and that proved that Indian industry for sure knows the art of surviving and flourishing even in the worst situations. (EFY Expo 2016 Brochure, n.d.) . It has a strong reputation and attracts a lot of audiences. It focuses on the electronics value chain, including components, parts, materials, manufacturing services and equipment.

Market strategy

 This is an apt opportunity to promote our 90k lock systems to India. India is an emerging economy and has a wide variety of opportunities to be explored. So we are going to organise  event regarding are 90k lock systems so that people can come and see what types of locks we are going to introduce in their country. It will be a three-day event to be held in New Delhi from 11th-13th January, 2017. The estimated sales revenue will be $70000.


Date- 11 – 13 January 2017 (http://india.efyexpo.com/blog/category/blog/, n.d.)

Venue – New Delhi (http://india.efyexpo.com/blog/category/blog/, n.d.)

Sponsors- Ministry of Commerce and Industry, Government of India (http://india.efyexpo.com/blog/category/blog/, n.d.)

Organized by – EFY Group

Supported by – Department of electronics and IT Ministry of Communications & IT, Government of India (http://india.efyexpo.com/blog/category/blog/, n.d.)

Knowledge and exhibition partner – ELGINA (http://india.efyexpo.com/blog/category/blog/, n.d.)

Organizer- Electronics and Computer Software Export Promotion Council (http://india.efyexpo.com/blog/category/blog/, n.d.)

Showcased products - automation equipment, mobile technology, electronics, communication systems, and power equipment associated with this field etc. in the Electronics & Electrical Goods industry.

Number of Exhibitors- 21 (10times.com, n.d.)

Number of visitors – 1202 (10times.com, n.d.)

Brief History – it has 2 key strategies which makes it stand out from other expositions. These are

•        To create one common platform for the entire electronics industry where innovators, design engineers come up with manufacturers, traders and institutional buyers.



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