Cadbury Swot
Essay by people • November 25, 2011 • Case Study • 756 Words (4 Pages) • 1,548 Views
Problem Statement
The re launch of crush brand soft drink was the most serious issue in this case as the sales of crush brand soft drinks were declining due to brand positioning. So Cadbury need to develop different position of Crush in a manner that will increase market share while not cannibalizing Sunkist sales.
SWOT Analysis
Strengths
* Historical brand
* 4th largest soft drink manufactures in US
* High brand awareness in big cities
Weaknesses
* Low market share and coverage
* Limited bottlers network
* Under developed diet segment
* Limited advertising
Opportunities
* Increase of consumption
* Increase in sales for diet soft drinks
* Variety of media vehicles
Threats
* High competition
* High advertising expenses
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